scholarly journals Exploring market orientation, product innovation and competitive advantage to enhance the performance of SMEs under uncertain evens

2022 ◽  
Vol 10 (1) ◽  
pp. 161-168 ◽  
Author(s):  
Siti Fatonah ◽  
Aris Tri Haryanto
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Significant Influence ◽  
Product Innovation ◽  
Sampling Method ◽  
Market Performance ◽  
Research Model ◽  
Market Uncertainty ◽  
The Relationship

The purpose of this study is to build an empirical research model and prove the influence of market orientation on product innovation and competitive advantage. The study also proves the intervening role of product innovation and competitive advantage on increasing market performance. In addition, market uncertainty is also tested in moderation in strengthening the relationship between product innovation and competitive advantage in market performance. The study tests 178 samples of Batik SME players in Surakarta. A purposive sampling was used as this research’s sampling method. The result of this study proves empirically that market orientation positively, significantly influences product innovation and competitive advantage. The test of mediation role between product innovation and competitive advantage in market performance also shows positive and significant results. The result of the test on moderation role between Market uncertainty in the relationship between product innovation and competitive advantage on market performance also shows positive and significant influence on market performance.

scholarly journals PENGARUH INOVASI PRODUK DAN ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING CELANA MEREK JEANS DI JAKARTA

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Iwan Kurniawan Subagja
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Competitive Advantage ◽  
Market Orientation ◽  
Survey Research ◽  
Significant Influence ◽  
Product Innovation ◽  
Sampling Method ◽  
One Step ◽  
Research Type

<em>This study aims to analyze the effect of product innovation and market orientation on competitive advantage on Jeans brands in Kebayoran Lama, South Jakarta. This study used survey research type with a sampling method saturated with the number of respondents as many as 30 respondents. Data analysis used multiple linear regression. The results showed that there was a significant influence between product innovation and market orientation on the competitive advantage of jeans brand in Kebayoran Lama Jakarta. Product innovation is something that can be seen as a functional advancement of a product that can take the product one step further than competitors' products. Likewise, market orientation can find out the needs and desires of consumers, so that it can make a competitive advantage over the products being marketed.</em>

A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance

2016 ◽  
Vol 13 (06) ◽  
pp. 1750003 ◽  
Author(s):  
Cevahir Uzkurt ◽  
Halil Semih Kimzan ◽  
Cengiz Yılmaz
Keyword(s):  
Firm Performance ◽  
Market Orientation ◽  
Product Innovation ◽  
Environmental Uncertainty ◽  
Mediating Effect ◽  
Hierarchical Regression ◽  
Mediating Role ◽  
The Relationship

In recent years, environmental uncertainty and market orientation have been considered key elements of superior firm performance. Although environmental uncertainty and market orientation may affect firm performance, innovation also mediates these effects. In this study, a conceptual model was developed to test the mediating effect of innovation on the relationships between these constructs. Data for the study were collected from Turkey’s Top 500 Companies. Hierarchical regression and multiple regression analyses were employed to test the research hypotheses. The findings of the study revealed that the direct effects of environmental uncertainty and innovation on firm performance were statistically significant, although the effect of market orientation was not. The results obtained from the present study seem to indicate a possible “dual effect” of market orientation on firm performance. The results also indicated that innovation, especially product innovation, mediates the relationship between environmental uncertainty and firm performance. The findings indicate that innovation, especially product innovation, is critical for firm performance.

scholarly journals Research on the impact of firm’s innovation - driven on new product innovation performance

2019 ◽  
Vol 10 (2) ◽  
pp. 596
Author(s):  
Yan Qu ◽  
Chun-Shuo Chen
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Absorptive Capacity ◽  
Product Innovation ◽  
New Product ◽  
Innovation Performance ◽  
Internet Firms ◽  
The Impact ◽  
The Relationship ◽  
New Product Innovation

The framework of this research is based on the discovery in the clues of former researches that Innovation-driven is the pre factor for the firm to grow up or to gain the competitive advantage, and among them, market orientation and technological opportunity are two of the major determinant factors for the firm’s gaining the competitive advantage and improving the performance and profits. Based on knowledge-based theory, a questionnaire survey of 220 Internet firms in China was conducted to empirically analyze the relationship between innovation driven, absorptive capacity, and new product innovation performance. The article found that: the absorptive capacity mediates the relationship between innovation-driven and new product performance, and market turbulence negative adjusts the relationship between market orientation and absorptive capacity. It is possible to understand more clearly the process of firms acquiring and digesting information, transforming and mining knowledge to achieve new product innovation performance by analyzing the process of knowledge absorption and conversion.

scholarly journals ORIENTASI PASAR, STRATEGI DIFERENSIASI, DAN INOVASI PRODUK TERHADAP KEUNGGULAN BERSAING BERPENGARUH PADA INDUSTRI ENDEK

2020 ◽  
Vol 9 (8) ◽  
pp. 3237
Author(s):  
Nyoman Agus Surya Nugraha ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Competitive Advantage ◽  
Multiple Linear Regression ◽  
Market Orientation ◽  
Significant Influence ◽  
Product Innovation ◽  
Customer Needs ◽  
Differentiation Strategy

This research conducted in Klungkung with 96 owners of the endek fabric business as samples. Determination of samples by Saturated Sampling. Data collection through questionnaires and analyzed with multiple linear regression. Based on the results, Market Orientation, Differentiation Strategy, and Product Innovation simultaneously have significant effect on Competitive Advantage. There is a partially positive and significant influence between Market Orientation and Competitive Advantage in the Endek Industry. There is a positive and partially significant influence between the Differentiation Strategy on Competitive Advantage in the Endek Industry. There is a partially positive and significant influence between Product Innovation on Competitive Advantage in the Endek Industry. Efforts to increase the competitive advantage of the endek industry can be carried out by endek entrepreneurs by collecting information about customer needs, making endek fabric designs that are different and easily recognizable compared to competitors' products and trying to sell products abroad. Keywords: market orientation, differentiation strategy, product innovation, competitive advantage.

scholarly journals Penerapan Work From Home Terhadap Produktivitas Kerja (Studi Karyawan PT Berlian Jasa Terminal Indonesia)

2021 ◽  
Vol 4 (3) ◽  
pp. 409-423
Author(s):  
Julika Pasaribu ◽  
Mochammad Isa Anshori
Keyword(s):  
Multiple Regression ◽  
Significant Influence ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Method ◽  
Work Productivity ◽  
Work From Home ◽  
Home Work ◽  
The Relationship

The object of research was done on employees in Berlian Jasa Terminal Indonesia (BJTI) Port of Surabaya. Methodology this study used a quantitative method, the analysis of multiple regression. The sampling method by using sample random sampling with quantity of respondents as many as 65 respondents who are staff BJTI Port of Surabaya. The study to decide the relationship and impact of the implementation of work from home work productivity of employees BJTI Surabaya. The results of this study prove (1) time has positive and significant on work productivity with value tcount is 13.780 > ttable 1,67065 and significant level has 0,000 < 0,05 ; (2) room (workspace) has positive and significant influence on work productivity with value tcount is 3.215 > ttable 1,67065 and significant level has 0,002 < 0,05 ; (3) role of social has  positive and significant influence on work productivity with value tcount is 12.758 > ttable  is 1,67065 and significant level has 0,000 < 0,05 ; (4) Together or simultaneously that time, room and role of social has significant effect on work productivity, from the value of Fcount 402.181 > Ftabel  2.76 with significant level 0,000.

scholarly journals Competitive advantage to enhance internationalization and marketing performance woodcraft industry: A perspective of resource-based view theory

2021 ◽  
pp. 45-56 ◽  
Author(s):  
I Putu Gde Sukaatmadja ◽  
Ni Nyoman Kerti Yasa ◽  
Henny Rahyuda ◽  
Made Setini ◽  
Ida Bagus Agung Dharmanegara
Keyword(s):  
Competitive Advantage ◽  
Significant Influence ◽  
Product Innovation ◽  
Small And Medium Enterprises ◽  
International Market ◽  
Resource Based View ◽  
Marketing Performance ◽  
Industry Sector ◽  
Medium Enterprises

The increasingly tight competition has caused problems for small and medium enterprises (SMEs) in increasing their marketing performance. During the last few years, the marketing performance of SMEs operating in the Project woodcraft industry sector in the Badung Bali has moved downwards. The goal of this research is to develop knowledge in the fields of Strategic Management, specifically regarding product innovation to achieve a competitive advantage in an attempt to improve internationalization and marketing performance. The population in this research is all of the SMEs operating in the woodcraft industry sector and is based in Badung Bali. The sample size in this research is determined based on Slovin's formula and the total includes 100 units of SME operating in the woodcraft industry. The method used is the quantitative approach, which examines the role of competitive advantage in mediating the influence of product innovation on internationalization and marketing performance. Based on the research results, product innovation has a positive and significant influence on both, competitive advantage and internationalization. Product innovation and competitive advantage have positive and significant influences on marketing performance. Competitive advantage has a positive and significant influence on internationalization. Meanwhile, it has been revealed that competitive advantage can mediate the influence of product innovation on marketing performance and competitive advantage can mediate the influence of product innovation on the internationalization of SME operating in the Project woodcraft industry sector in Badung Bali. Based on these findings, the project woodcraft industry SME in Badung Bali is advised to be more innovative in producing their products, so that there would be an increase in marketing performance in the international market. It is also recommended for subsequent researchers to add in other variables, such as product quality and market orientation, to enrich the information attained.

The Influence of Market Orientation and Product Innovation on the Competitive Advantage and Its Implication toward Small and Medium Enterprises (Ukm) Performance

2018 ◽  
Vol 4 (08) ◽  
Author(s):  
Hendri Herman ◽  
Hamdy Hady ◽  
Willy Arafah
Keyword(s):  
Competitive Advantage ◽  
Market Orientation ◽  
Significant Influence ◽  
Product Innovation ◽  
Regression Coefficient ◽  
Small And Medium Enterprises ◽  
Entire Population ◽  
Sample Technique ◽  
Saturated Sample ◽  
Medium Enterprises

This study aims to: (1) determine the effect of market orientation on competitive advantage; (2) to know the effect of innovation on competitive advantage; (3) to know the influence of market orientation and product innovation together to competitive advantage; (4) the effect of market orientation on the performance of SMEs, (5) to know the effect of product innovation on the performance of SMEs, (6) to know the effect of competitive advantage on SMEs performance, and (7) to know the effect of market orientation, product innovation, and competitive advantage together SMEs. This research uses an explorative design that aims to conduct a search and reveal the factors that can be estimated as the cause of the occurrence of a condition that is not yet known the cause and the mechanism.The population in this study is the SMEs in Batam city with the type of production business with a population of 153 SMEs. The number of samples was determined using a saturated sample technique in which the entire population in the study was sampled. So the number of samples in this study was as many as 153 SMEs. From the results of the study found that market orientation has a positive and significant impact on competitive advantage. Product innovation has a positive and significant impact on competitive advantage. Market orientation and product innovation together have a positive and significant impact on competitive advantage with R2 value of 83%. The dominant variable influencing competitive advantage is product innovation with regression coefficient value 0,62. Market orientation has a positive and significant effect on SME's performance. Product innovation has a positive and significant effect on SME's performance. Competitive advantage positively and significantly influence to SMEs performance, market orientation, product innovation and competitive advantage together have positive and significant influence to SMEs performance with R2 value equal to 90%. The dominant variable affecting the performance of SMEs is the advantage of competing with the value of regression coefficient 0.47. This research offers implementation to SMEs to improve market orientation and product innovation so that it will increase competitive advantage which impact on SMEs performance.

scholarly journals IMPACT OF ADOPTION OF FINANCIAL STANDARDS AND INNOVATIONS ON SME BUSINESS PERFORMANCE: THE ROLE OF COMPETITIVE ADVANTAGE AS A MEDIATION

2021 ◽  
Vol 11 (1) ◽  
pp. 80-93
Author(s):  
Ady Inrawan ◽  
Hery Pandapotan Silitonga ◽  
Fitria Halim ◽  
Acai Sudirman ◽  
Darwin Lie
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Financial Reporting ◽  
Business Performance ◽  
Sampling Method ◽  
Partial Least Square ◽  
Reporting Standards ◽  
Financial Reporting Standards ◽  
The Relationship

This study aims to determine the role of competitive advantage in mediating the relationship between the adoption of financial reporting standards and innovation on the business performance of SMEs in Pematangsiantar City. This study uses a research design with a quantitative approach to causality. Data collection techniques using observation, interviews, questionnaires and documentation. The sampling method used in this study is the convenience sampling method. The data analysis method used is Partial Least Square (PLS).The data analysis test tool uses the statistical software Smartpls 3.0. The results showed that innovation and competitive advantage had a significant effect on business performance, the adoption of financial reporting standards on business performance obtained an insignificant impact. Whereasthe effect of the adoption of financial reporting standards on competitive advantage obtained significant results. Furthermore, the effect of innovation on competitive advantage obtained insignificant results. Then competitive advantage can mediate the relationship between the adoption of financial reporting standards on business performance. Furthermore, the competitive advantage variable is not able to mediate the relationship between innovation and business performance.

scholarly journals Improving Employee Performance: The Role of OCB Between Personal Trust and Leadership

2021 ◽  
Vol 25 (3) ◽  
pp. 364
Author(s):  
Ampauleng, Salma Abdullah
Keyword(s):  
Significant Influence ◽  
Sampling Method ◽  
Employee Performance ◽  
Analytical Tool ◽  
Personal Beliefs ◽  
Personal Trust ◽  
Office Employees ◽  
Relationship Of ◽  
The Relationship

The purpose of this study is to investigate the improvement of employee performance with the role of OCB in mediating the relationship of personal trust and leadership. The sampling method illustrated in this research uses a purposive sampling method, namely the Makassar Main Kesyahbandaran Office employees who have extra motivation as many as 54 people. The analytical tool used is WarpPLS 7. 0. Personal trust has a positive and significant impact on employee performance. After that, leadership does not significantly affect employee performance. Next, personal trust has a positive and meaningful influence on OCB. Then, leadership has a positive and significant influence on OCB. Likewise, OCB has a positive and significant impact on employee performance. After that, personal beliefs have a positive and significant impact on employee performance through OCB. And finally, leadership has a positive and significant impact on employee performance through OCB. The originality of this research applies the principle of "SYAHDU" as the basis for employee performance.

scholarly journals PERAN INOVASI PRODUK MEMEDIASI ORIENTASI TEKNOLOGI TERHADAP KEUNGGULAN BERSAING

2020 ◽  
pp. 199
Author(s):  
Putu Gde Kamasaka Widiarta ◽  
I Putu Dicky Mahardika ◽  
Nyoman Agus Surya Nugraha ◽  
I Dewa Gede Wilanta Tintara ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Competitive Advantage ◽  
Product Innovation ◽  
Sampling Method ◽  
Competitive Advantages ◽  
Analysis Techniques ◽  
Technological Orientation ◽  
Technology Orientation ◽  
The City ◽  
Scale Data

This study discusses to explain the Role of Product Innovation Mediating Technology Orientation to Competitive Advantages. The sample used was 62respondents obtained using non probability sampling method consisting of purposive sampling residing in the city of Denpasar, and having made transactions or used the services of Gojek. Data was collected using a full questionnaire and using a Likert scale. Data were analyzed using path analysis techniques and sobel tests. The results of this study prove that technological orientation is positive and significant towards the product innovation and competitive advantage. Product innovation are positive and significant to competitive advantage. Supported product innovation mediates an integrated orientation to competitive advantage. The implications of this research provide advice for Gojek Indonesia to support product improvement and pay attention to technological orientation related to the creation of superior competitiveness.

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