Impact of Product Packaging on Brand Performance of Nigeria Fast Moving Consumer Goods

2020 ◽  
Vol 12 (8) ◽  
pp. 444-451
Author(s):  
Young U. Okwuise ◽  
Sylvester Ukwandi ◽  
Tennyson Oghoghomeh
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Brand Performance ◽  
Product Packaging ◽  
Fast Moving Consumer Goods

scholarly journals Impact of Product Packaging on Consumer Buying Decision

2020 ◽  
Vol 4 (2) ◽  
pp. 17-22
Keyword(s):  
Social Sciences ◽  
Consumer Goods ◽  
Fast Moving ◽  
Packaging Materials ◽  
Key Factors ◽  
Product Packaging ◽  
Independent Variables ◽  
The Social ◽  
Fast Moving Consumer Goods ◽  
Structured Questionnaire

Packaging is an integral part of any product that attracts consumer. Many firms have used packaging as a promotional tool in their marketing campaigns. Hence, this research aims to explore the key factors of packaging that influence consumers in Fast Moving Consumer Goods industry of Bangladesh. Data was collected via structured questionnaire from 338 respondents and analyzed using Statistical Package for the Social Sciences to evaluate the strength of hypothesized relationship, if any, among the constructs, which include Color of Packaging, Materials of Packaging, Attractiveness of Wrapping Design, Labeling, and Innovative Packaging as independent variables or predictors and Consumer Buying Decision as the dependent variable. The results provide enough evidence to support the hypothesized relationship and useful information for managers in formulating strategies to influence consumers regarding buying decision behavior.

Product line selection of fast-moving consumer goods

Omega ◽  
2020 ◽  
pp. 102389
Author(s):  
Xavier Andrade ◽  
Luís Guimarães ◽  
Gonçalo Figueira
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Product Line ◽  
Fast Moving Consumer Goods ◽  
Line Selection ◽  
Selection Of

The Causal Tracing Method of Fast Moving Consumer Goods Logistics Quality Based on Extended Spanning Tree

2013 ◽  
Vol 694-697 ◽  
pp. 3480-3483
Author(s):  
Shou Wen Ji ◽  
Zeng Rong Su ◽  
Zhi Hua Zhang
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Spanning Tree ◽  
Spanning Trees ◽  
Logic Model ◽  
Fast Moving Consumer Goods ◽  
Tracing Algorithm ◽  
Tracing Method ◽  
Logistics Quality

The paper analyzes the extended spanning trees elements corresponding to fast-moving consumer goods (FMCG) logistics quality. According to extended spanning tree, we establish a logic model of FMCGs logistics quality causal tracing. At last, the paper gives out tracing algorithm and specific tracing process of FMCG logistics quality based on extended spanning tree.

Intermodal solutions for the South African fast-moving consumer goods sector

2021 ◽  
Vol 10 (3) ◽  
pp. 179
Author(s):  
Zane Simpson ◽  
Anneke De Bod ◽  
Jan Havenga ◽  
Esbeth Van Dyk ◽  
Isabel Meyer
Keyword(s):  
South African ◽  
Consumer Goods ◽  
Fast Moving ◽  
The South ◽  
Fast Moving Consumer Goods
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