scholarly journals Impact of Product Packaging on Consumer Buying Decision

2020 ◽  
Vol 4 (2) ◽  
pp. 17-22
Keyword(s):  
Social Sciences ◽  
Consumer Goods ◽  
Fast Moving ◽  
Packaging Materials ◽  
Key Factors ◽  
Product Packaging ◽  
Independent Variables ◽  
The Social ◽  
Fast Moving Consumer Goods ◽  
Structured Questionnaire

Packaging is an integral part of any product that attracts consumer. Many firms have used packaging as a promotional tool in their marketing campaigns. Hence, this research aims to explore the key factors of packaging that influence consumers in Fast Moving Consumer Goods industry of Bangladesh. Data was collected via structured questionnaire from 338 respondents and analyzed using Statistical Package for the Social Sciences to evaluate the strength of hypothesized relationship, if any, among the constructs, which include Color of Packaging, Materials of Packaging, Attractiveness of Wrapping Design, Labeling, and Innovative Packaging as independent variables or predictors and Consumer Buying Decision as the dependent variable. The results provide enough evidence to support the hypothesized relationship and useful information for managers in formulating strategies to influence consumers regarding buying decision behavior.

scholarly journals The effect of materialistic and nonmaterialistic motivational factors to employees' commitment to work

2021 ◽  
Vol 13 (2) ◽  
pp. 97-112
Author(s):  
Suvad Isaković ◽  
Ajdin Isaković ◽  
Kanita Isaković
Keyword(s):  
Social Sciences ◽  
Factor Analysis ◽  
Interpersonal Relations ◽  
Motivational Factors ◽  
Independent Variables ◽  
The Social ◽  
Work Done ◽  
The Relationship ◽  
Structured Questionnaire

The success of each business relies on the employees' commitment to work, i.e., how and in which way employees perform their work. When consumers are offered the same or similar products produced by different companies and at different prices, and when the company's business result greatly depends on the quality of the work done, company management is more interested in securing its employees' full dedication to work. The generally accepted phrase "you get what you pay for" encouraged this research, whose purpose is to determine the strength of the relationship between materialistic and nonmaterialistic motivational factors to employees' commitment to work. This research starts with the assumption that materialistic factors of motivation are more important motivational factors for employees when compared to nonmaterialistic ones. Listed indicators of motivational factors represent independent variables, while the dependent variable represents the indicator 'work satisfaction', which determines the level of employees' commitment to work. The research had 147 participants who work in companies from different industries and different sizes. According to the Likert scale, a structured questionnaire was used to measure the employees' attitudes. Various methods for data processing in Statistical Package for the Social Sciences (SPSS) and Smart PLS3 program were used: Descriptive statistics of the sample (SPSS); Exploratory factor analysis - PCA analysis of principal components (SPSS): Factor analysis - a test of validity and confidence of the instruments (SmartPLS3); Bootstrapping analysis - testing of the hypothesis (SmartPLS3). The conducted research shows that nonmaterialistic motivational factors, including Interpersonal relations and advancement, statistically significantly influence satisfaction at work, i.e., employees' commitment to the work.

scholarly journals Exploring fast moving consumer goods (FMCG) small, medium and micro enterprises manufacturers’ need for innovation to achieve growth

2017 ◽  
Vol 8 (2) ◽  
pp. 8-16 ◽  
Author(s):  
Lawrence Mpele Lekhanya ◽  
Nze Grace Olajumoke ◽  
Dorasamy Nirmala
Keyword(s):  
Social Sciences ◽  
Consumer Goods ◽  
Fast Moving ◽  
Primary Data ◽  
The Sustainable Development ◽  
Strategic Approach ◽  
Study Results ◽  
Fast Moving Consumer Goods ◽  
Mixed Approach ◽  
State Of The Environment

The purpose of this paper is to investigate the problems of the sustainable development, to explore the level of innovation in the fast moving consumer goods (FMCG) manufacturing SMMEs sectors, which most affects on the state of the environment, to identify the causes of low innovation in the industry and to examine these factors influence on the effectiveness of SMMEs manufacturers innovation strategies, as well as to invent a new innovation strategic approach to overcome innovation problems in the economic growth of fast moving consumer goods SMMEs manufacturers. The study is aimed to determine the level of innovation and factors contributing to low innovation in fast moving consumer goods (FMCG) SMMEs manufacturers, which hinder their economic performance. Mixed approach of quantitative and qualitative questionnaire is used for primary data collection. Sample consists of 120 SMMEs. Statistical Package for Social Sciences (SPSS) (23.0) was employed for data analysis. The study results are presented with figures and diagrams. This study will be a useful tool for general public and relevant stakeholders in this sector.

scholarly journals OUT OF HOME ADVERTISING AND CONSUMER BUYING BEHAVIOUR OF SELECTED FAST MOVING CONSUMER GOODS IN LAGOS STATE, NIGERIA

2021 ◽  
Vol 8 (1) ◽  
pp. 58-69
Author(s):  
Ulaikere Aihumenki – Okhai ◽  
◽  
Thomas Egwuonwu ◽  
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Sampling Technique ◽  
Developed Countries ◽  
Fast Moving Consumer Goods ◽  
Lagos State ◽  
Buying Behaviour ◽  
Almost All ◽  
Positive Effect ◽  
Structured Questionnaire

Fast Moving Consumer Goods are products that are required by almost all users in their day today life. The advertisements for these products need more attention in terms of creating responsiveness among the consumers for their purchase decision. However, consumers are bombarded with lots of information through multiple media like newspapers, magazines and internet but remain engaged from time to time hence lack time to update themselves. This has made it difficult for advertisers to trap consumers hence resort to outdoor messages to reach the target people. Extant studies on the out of home advertising have attempted to elucidate on the challenges of advertising and the attendant supposed solutions, conversely, most of the extant research focus more on developed countries than developing countries such as Nigeria. Hence, this study examined the effect of Out-of-Home Advertising on consumer buying behaviour of selected fast moving consumer goods in Lagos State, Nigeria. Survey research design was adopted for the study. The population of the study consists of individuals living in Lagos State with total number of 2,556,300 and with the sample size of 520 derived from Taro Yamane method. Data was collected using self – administered structured questionnaire and validated for a response rate of 93.4%. Cronbach Alpha reliability for major constructs had an average of 0.80. Random sampling technique was used. The data collected was analysed using simple linear regression. Findings revealed that there is a strong positive and significant relationship between Out-of-Home Advertising and consumer buying behaviour(β= 0.834; R2= 0.695; t(520) = 33.225; p>0.05). The study concludes that Out-of-Home Advertising has significant and positive effect on consumer buying behaviour and recommends that the study findings led to the recommendations that producers of fast moving consumer goods should focus more on out of home advertising such as use of billboards as opposed to other forms of media like T.V and Radio to help boost consumption and sale of their products. The study also recommends marketers of FMCGs to enhance the knowledge and awareness of consumers with regard to existence and location of billboards.

A Study on Customer’s Satisfaction towards Brands of Select Fast Moving Consumer Goods

GIS Business ◽  
2020 ◽  
Vol 15 (2) ◽  
pp. 88-103
Author(s):  
Dr Subhadeep Chakraborty ◽  
Subhadeep Mukherjee
Keyword(s):  
Customer Satisfaction ◽  
Consumer Goods ◽  
Fast Moving ◽  
Total Sample ◽  
Indian Market ◽  
Financial Benefit ◽  
Independent Variables ◽  
Fast Moving Consumer Goods ◽  
Quota Sampling ◽  
The Relationship

The demand for fast-moving consumer goods (FMCG) is increasing day by day. Today we are witnessing a lot of brands of FMCG products in the Indian market. But the question is how much these brands are satisfying the customers’ needs in the Indian market. Keeping this point in view, the paper endeavours to highlight how much the customers are satisfiedwith the brands of FMCG products. Existing literature shows that product quality, service quality, perceived value and financial benefit actually affect customer satisfaction. So analysis in this paper is made to see the correlation with customer satisfaction to other independent variables selected. The relationship between the dependent and independent variables in the study has been analyzed using Regression Analysis. The study is carried out in Tinsukia town, Assam with the total sample size of 375 selected on a quota sampling basis.

Product line selection of fast-moving consumer goods

Omega ◽  
2020 ◽  
pp. 102389
Author(s):  
Xavier Andrade ◽  
Luís Guimarães ◽  
Gonçalo Figueira
Keyword(s):  
Consumer Goods ◽  
Fast Moving ◽  
Product Line ◽  
Fast Moving Consumer Goods ◽  
Line Selection ◽  
Selection Of
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