Questioning Media Identity in the Digital Age

Author(s):  
Brooke Erin Duffy

This book explores the notions of remaking and remodeling the magazine by focusing on how women's magazines are evolving from objects into brands in the digital age, along with its implications for both producers and consumers of content. It considers how “traditional” media industries are transforming in a digital era of media, and more specifically, how producers are confronting vexing questions about the identity of the women's magazine. The book highlights three identity constructions: organizational identity, professional identity, and gender identity. It also discusses the implications for how, when, and where media producers work; how the cross-platform and interactive logics of production challenge the traditional categories of readers and audiences; and what is at stake for the content that gets distributed in various media forms. It shows that, in light of the boundary shifts associated with media convergence, magazine producers are ostensibly compelled to (re)define their industries, their roles, their audiences, and their products. The goal of this book is to initiate debates about the shape-shifting nature of creative labor.

Author(s):  
Brooke Erin Duffy

This concluding chapter returns to the guiding question “What is a magazine?” used by the book to explore the industry transformations associated with digitization and participatory culture by revisiting the concepts of organizational identity, professional identity, and gendered identity. It also discusses the many different ways in which contemporary producers of women's magazines are redefining their processes and products. It shows that the evolution from magazine as object to magazine as brand represents a conundrum for magazine publishers as they struggle to reach a consensus about “who we are as an organization.” While contemporary threats to the magazine industry are very real, the chapter argues that the actual shifts taking place are much more nuanced than universal accounts about media convergence suggest. As some traditional media boundaries collapse, others are being remade to preserve historical and cultural identity articulations.


Author(s):  
Tatiana Timofeeva ◽  
◽  
Lyudmila Solyankina ◽  

This article represents an analysis of professional identity of the psychologist in conjunction with with the features of their communicative and gender ‘Me’. The work of the psychologist is seen in different systems: person-person, person-group, person-society. Difficulties associated with the need to build quality person-centred communication, but at the same time maintain the boundaries of professional care, are described. In this case, communication competence can be considered not only as criterion of rendering efficient help to a client, but as a condition for forming professional identity of the psychologist. This paper presents the results of an empirical study of the identity of psychologists using the techniques of T. Kun, T. McPartland ‘Who am I’ (in versions by T.V. Rumyantseva, I. S. Kletsina, N.L. Ivanova). The processing of the results included quantitative and qualitative analysis. The analysis of the data revealed the components of identity that may hinder the formation of a stable professional identity. It has been shown that psychologists are primarily oriented towards constructing identity through personal dispositions; the communicative component of their identity is linked to their professional image. A poorly expressed necessity in communication, or domination of negative characteristics in describing one’s own communication skills is reflected in the psychologist’s lack of professional identity. When a professional identity is formed, the aspects of gender identity become blurred and professional characteristics that are the professionally important qualities of psychologists begin to dominate in personality descriptions. The connection between the formation of the psychologist’s professional identity and the peculiarities of their communicative and gendered ‘Me’ is shown. The individual’s acceptance of professionally important qualities (as a positively formed communicative identity component and gender-neutral characteristics) allows the psychologist to build a sustainable positive professional identity.


2019 ◽  
Vol 62 (11) ◽  
pp. 4001-4014
Author(s):  
Melanie Weirich ◽  
Adrian Simpson

Purpose The study sets out to investigate inter- and intraspeaker variation in German infant-directed speech (IDS) and considers the potential impact that the factors gender, parental involvement, and speech material (read vs. spontaneous speech) may have. In addition, we analyze data from 3 time points prior to and after the birth of the child to examine potential changes in the features of IDS and, particularly also, of adult-directed speech (ADS). Here, the gender identity of a speaker is considered as an additional factor. Method IDS and ADS data from 34 participants (15 mothers, 19 fathers) is gathered by means of a reading and a picture description task. For IDS, 2 recordings were made when the baby was approximately 6 and 9 months old, respectively. For ADS, an additional recording was made before the baby was born. Phonetic analyses comprise mean fundamental frequency (f0), variation in f0, the 1st 2 formants measured in /i: ɛ a u:/, and the vowel space size. Moreover, social and behavioral data were gathered regarding parental involvement and gender identity. Results German IDS is characterized by an increase in mean f0, a larger variation in f0, vowel- and formant-specific differences, and a larger acoustic vowel space. No effect of gender or parental involvement was found. Also, the phonetic features of IDS were found in both spontaneous and read speech. Regarding ADS, changes in vowel space size in some of the fathers and in mean f0 in mothers were found. Conclusion Phonetic features of German IDS are robust with respect to the factors gender, parental involvement, speech material (read vs. spontaneous speech), and time. Some phonetic features of ADS changed within the child's first year depending on gender and parental involvement/gender identity. Thus, further research on IDS needs to address also potential changes in ADS.


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