Family’s World in Mirror of Women’s Press in New Economic Policy’s Period

The transformation of the women’s press during the NEP period is examined in the article, attention is paid to the specifics of the functioning of family and household magazines for women, on the pages of which both the reforms and events of the Soviet era and pre-revolutionary values were reflected. The authors strive to identify the role that the “Magazine for Housewives” and “Women’s Magazine” played during the NEP period, supporting the family world in all its diverse social and spiritual manifestations; to clarify the ratio of traditional and innovative journalistic approaches in the formation of family and everyday media discourse. The results of a quantitative and qualitative content analysis of the publications of the “Magazine for Housewives” and “Women’s Magazine” of the NEP period are presented in the article. The novelty of the research is seen in the analysis of the structural, thematic, functional features of women’s magazines of the NEP era. Special attention is paid to the author’s body, including the previously unexplored works of A. S. Voznesensky (real name — Brodsky), who signed his materials with the pseudonym “Ilya Rentz”. It is concluded that non-state women’s editions of family and household orientation appealed to the experience of pre-revolutionary journalism and, discussing the reform of everyday life and family, continued to write about traditional family values.

Situation of British women’s magazines during the COVID-19 pandemic

The women’s magazine segment in the UK accounts for a significant part of the publishing market and has the highest readership in the country. Despite its popularity, women’s press faces many problems caused by the expansion of new types of media. Media researchers and insiders report about a crisis and stagnation of this publishing branch. The COVID-19 pandemic, which began in early 2020, has compounded problems within the women’s press market, but also accelerated the development of existing trends. Moreover, it has sped up the digitization of previously printed content. The COVID crisis has also taken its toll on the organization of editorial work. Under current restrictions related to COVID, magazines which previously were not as popular, have come to the fore – periodicals on cooking.

The Modern Woman in The Mirror: Modernity and the New Zealand Women's Magazine, 1922-1932

<p>In 1922 a new women’s magazine, The Ladies’ Mirror, was launched in Auckland. The first magazine of its kind in New Zealand, The Mirror sought to provide New Zealand women with their own space in print, and contained a wide array of content, including fashion notes, housekeeping advice, and social and political discussion pieces. This thesis uses The Mirror’s first decade to explore the relationship between New Zealand women and modernity in the early twentieth century. The Mirror appeared at a time that was conspicuously and self-consciously modern, and it presented itself as a magazine for the modern woman in an era of change. Women and modernity are often presented as having a fraught relationship, but The Mirror presented a modern world in which women’s lives were being improved and enhanced.</p>

The Modern Woman in The Mirror: Modernity and the New Zealand Women's Magazine, 1922-1932

<p>In 1922 a new women’s magazine, The Ladies’ Mirror, was launched in Auckland. The first magazine of its kind in New Zealand, The Mirror sought to provide New Zealand women with their own space in print, and contained a wide array of content, including fashion notes, housekeeping advice, and social and political discussion pieces. This thesis uses The Mirror’s first decade to explore the relationship between New Zealand women and modernity in the early twentieth century. The Mirror appeared at a time that was conspicuously and self-consciously modern, and it presented itself as a magazine for the modern woman in an era of change. Women and modernity are often presented as having a fraught relationship, but The Mirror presented a modern world in which women’s lives were being improved and enhanced.</p>

Reframing Reproduction in Vernacular Periodicals: A Study of Contraception in Late Colonial Bengal

With the emergence of the thriving literary public sphere around the close of the 19th century across colonial India, the issue of birth control was being debated in various magazines by economists, sexologists, doctors and members of women’s organizations. The discussions on reproductive rights of women and dissemination of contraceptive information published in various vernacular periodicals can be situated within a network of other contemporary discourses on “economizing reproduction” that were gaining visibility around this time. The present paper would like to explore the perceptions of women’s reproductive body at the beginning of the 20th century that were being forged through coalescing narratives on bourgeois norms of obscenity (aslilata?), biopolitical concerns of an emerging nation state in the last throes of anti-colonial struggle, and various takes on (heteronormative) interpersonal relationships between future citizens. It is within this specific context that I would like to examine articles on birth control published during the early 1930s in the ‘self-styled’ Bengali women’s magazine Jayasree? launched by revolutionary leader Leela Nag. By situating the opinions voiced by the men and women writing in the pages of this literary periodical vis-à-vis contemporary intellectual trends of birth control movement in India, this paper seeks to study the interactive textual ecosystem within which the writers and readers (the implied future authors) of Jayasree? were functioning.

What a Man Wants, What a Man Needs: Markers of Masculinity in Print Advertising

Which advertisements appeal to a male readership? What are the underlying strategies used to target men? With the help of a corpus of adjectives derived from the men's magazine GQ, this study seeks to analyze how masculinity is constructed in print advertising. In doing so, it approaches the phenomenon of 'male language' from a sociolinguistic perspective focused on gender and employs quantitative as well as qualitative evaluation methods to reveal that current advertising campaigns construct 'male lifestyles' around products by using adjectives that convey simplistic and straight-forward messages, but also go beyond that by taking into account non-linear approaches when targeting a male audience. Finally, a comparison with advertisements in the women's magazine Cosmopolitan highlights the emergence of gender-specific features as well as gender-oriented product groups and reveals categories and concepts that are exclusive to their target genders.

Gender and consumerism in Nickolas Muray's photography for McCall's magazine, 1933-1945

This thesis examines aspects of gender and consumer culture in Nickolas Muray's photographs for McCall's magazine from 1933 to 1945. It emphasizes the fluidity of meaning from image content to magazine context and includes two image indexes of Muray's images for McCall's from 1933 to 1945. One features original photographs and the other, published images. McCall's was a mass circulating women's magazine designed for the middle class homemaker. Muray's photographs for McCall's had the dual responsibility of representing the magazine's identity and the reader's idealizations. His images reflected expectations and perpetuated stereotypes of the American woman. At times, her role embodied traditional female values and at other times, it embraced modem womanhood and consumer culture. The latter was continuously amplified by the context of the magazine. These aspects of her role did not conflict. Rather, they complemented one another and characterized the diversity and limitations of her identity.

Gender and consumerism in Nickolas Muray's photography for McCall's magazine, 1933-1945

This thesis examines aspects of gender and consumer culture in Nickolas Muray's photographs for McCall's magazine from 1933 to 1945. It emphasizes the fluidity of meaning from image content to magazine context and includes two image indexes of Muray's images for McCall's from 1933 to 1945. One features original photographs and the other, published images. McCall's was a mass circulating women's magazine designed for the middle class homemaker. Muray's photographs for McCall's had the dual responsibility of representing the magazine's identity and the reader's idealizations. His images reflected expectations and perpetuated stereotypes of the American woman. At times, her role embodied traditional female values and at other times, it embraced modem womanhood and consumer culture. The latter was continuously amplified by the context of the magazine. These aspects of her role did not conflict. Rather, they complemented one another and characterized the diversity and limitations of her identity.

Medical Journalism in Women’s Magazine: The Case of Cosmopolitan

Health is a most common topic discussed in women magazine ranking from fashion to beauty, sexuality to art and culture. Biological health, mental health, fertility and sexual health are the most common topics which are given wide coverage. Whether this news, having quantitatively audience, is qualitatively health news is the primarily problem. The most of the news deals with particular subject such as medical selling, aesthetic advertisement and prototypes imposed on popular life. A large number of news reaching the audience read for health purposes cannot go beyond triggering the consumption culture. That is the starting point of this study. The study limited to 52 issues of Cosmopolitan Turkey published between June 2014- September 2018 analyses Dr. Cosmo, which falls into the health news category. In this study, content analysis is used to examine to what extent the news qualitatively and quantitatively contributes to medicine journalism. At the end of the study, it is found that the most of the health news is published on the purposes of commercial concerns, consolidates aesthetic perception and generally stuck between certain topics.

From “Unbelievable Stupidity” to “Secret Clues for Staying Healthy”: CAM Landscape and Boundary-Work in Estonian and Finnish Mainstream Media in April 2020

Based on a one-month (April 2020) comparative observation of media content in three Estonian and three Finnish mainstream media sources (two daily newspapers and one weekly women’s magazine) along with some examples from an earlier period, the authors analysed the representation of complementary and alternative medicine (CAM) in the media. The analysis showed that the media from the two countries presented CAM both in its various mainstream and more fringe forms, and that pejorative as well as complimentary and attracting undertones were present. The authors conclude that CAM topics were present in the selection of sources as methods for wellbeing and healing but also as entertaining, exoticising, warning, and mystical-metaphorical allusions along with different levels of boundary-work, especially science. The authors also noted interesting differences between the chosen media both within one country and between the two countries in terms of how much CAM was present as well as in which ways it was treated. In the Estonian material, the scale of tones was broader: the texts presented highly sensational, exoticising and othering angles towards approaches that were considered extreme and dangerous but mainly entertainment-oriented, and they positively described healing and wellbeing practices, sometimes with a mystic touch. The Finnish media was more low-key in its representations and tone: the mentions were shorter and less frequent. Although the Finnish material had more positive representations, this does not suggest that CAM is more tolerated in Finland – the Finnish media presented less extreme forms of CAM, which gave less ground for journalistic opposition.