The Influence of Environmental Values on Green Purchase Behaviour: Direct, Indirect, or Both?

This paper aims to examine the influence of environmental values on green purchase behaviour through environmental attitude only, green purchase attitude only, or a combination of both from Malaysian consumers’ perspectives. The result shows that the unidimensional structure of environmental values from the combination of altruistic and biospheric values does not directly influence green purchase behaviour. It demonstrated an indirect effect on green purchase behaviour via environmental attitude (two-path mediated effect) as well as through a combination of both environmental attitude and green purchase attitude (three-path mediated effect). A specific attitude towards green purchases acts as a better predictor of green purchase behaviour, as compared to the general attitude towards the environment. This offers a useful insight to the practitioners in better formulating and implementing marketing strategy to go green in Malaysia.

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French teachers’ general attitude toward inclusion: the indirect effect of teacher efficacy

Educational Psychology ◽

10.1080/01443410.2018.1472219 ◽

2018 ◽

Vol 39 (1) ◽

pp. 38-50 ◽

Cited By ~ 3

Author(s):

Caroline Desombre ◽

Mathilde Lamotte ◽

Mickaël Jury

Keyword(s):

Teacher Efficacy ◽

Indirect Effect ◽

General Attitude ◽

Attitude Toward Inclusion

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A STUDYON CAUSEAND IMPACTOF RE-BRANDINGIN TELECOMMUNICATION INDUSTRY WITH REFERENCE TO AIRTEL

International Journal of Engineering Technologies and Management Research ◽

10.29121/ijetmr.v5.i5.2018.229 ◽

2020 ◽

Vol 5 (5) ◽

pp. 76-92

Author(s):

Sarit Prava Das ◽

Shatabdi Das

Keyword(s):

Mobile Phone ◽

Marketing Strategy ◽

Telecommunication Network ◽

Telecommunication Industry ◽

General Attitude ◽

Sales Revenue ◽

Telephone Networks ◽

The People ◽

The World ◽

The Impact

Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. This research sought to know the impact of rebranding on the loyalty of the network’s subscribers and the general attitude of the People towards branding in the telephony business. A survey was carried out on subscriber attitude towards Airtel as a result of the multiple rebranding through which it emerged

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No Evidence of Within-Domain Moral Licensing in the Environmental Domain

Environment and Behavior ◽

10.1177/0013916520942604 ◽

2020 ◽

pp. 001391652094260

Author(s):

Jan Urban ◽

Markéta Braun Kohlová ◽

Štěpán Bahník

Keyword(s):

Energy Policy ◽

Indirect Effect ◽

Original Study ◽

Policy Support ◽

Self Perception ◽

Environmental Attitude ◽

Proenvironmental Behavior ◽

Web Based ◽

Moral Licensing ◽

Potential Mediator

Several studies have suggested that people might be less likely to engage in proenvironmental behavior subsequent to their prior engagement in proenvironmental behavior. We have conducted a preregistered replication of one such recent study of within-domain licensing in the area of environmental protection. Our replication was extended with an analysis of self-perception as a potential mediator of licensing and environmental attitude as its moderator. The results of our web-based experiment ( N = 1,765) show that recollection of past proenvironmental behavior does not diminish subsequent support of a proenvironmental energy policy or proenvironmental intention, and that environmental attitude does not moderate licensing. We only found some evidence of an indirect effect of recollection on subsequent policy support and proenvironmental intention, mediated by self-perception; the pattern of mediation is, however, inconsistent with the licensing theory. We have not replicated the licensing effect observed in the original study.

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