scholarly journals A STUDYON CAUSEAND IMPACTOF RE-BRANDINGIN TELECOMMUNICATION INDUSTRY WITH REFERENCE TO AIRTEL

Author(s):  
Sarit Prava Das ◽  
Shatabdi Das

Competitor pressures, plummeting sales revenue and outdated marketing strategy are some reasons behind a company’s need to reposition itself and remain financially viable. India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. This research sought to know the impact of rebranding on the loyalty of the network’s subscribers and the general attitude of the People towards branding in the telephony business. A survey was carried out on subscriber attitude towards Airtel as a result of the multiple rebranding through which it emerged

1998 ◽  
Vol 38 (323) ◽  
pp. 319-333 ◽  
Author(s):  
Pierre Perrin

The proliferation of crises around the world has led to a sharp increase in the scale of humanitarian aid required to meet the vital needs of the people affected by them for food, water, medical care and shelter. Humanitarian organizations can either meet those needs directly or support local services engaged in the same work. In most cases, both approaches are used.


2021 ◽  
Vol 13 (8) ◽  
pp. 14
Author(s):  
Huiguan Ding ◽  
Asli Ogunc ◽  
Dale Funderburk ◽  
Shiyou Li ◽  
Zhebie Shi

For more than a decade, the People’s Republic of China has sought to expand the degree of internationalization of its official currency. In recent decades, China has become the world’s second largest economy, as well as the world’s largest trading nation, and its securities markets are among the largest in the world. Today, the RMB is among the top five as a world payments currency. One of the significant costs of achieving higher degrees of internationalization of a country’s currency is the complicating impact it has on the efficacy and effect of that country’s domestic monetary policy.  However, what is the nature and extent of that complicating impact? This paper employs an IS-LM model of an open economy as an analytical framework, embeds an RMB internationalization factor into that model. Specifically, with this model we examine the impact of RMB internationalization on the effects of China’s monetary policy. 


2018 ◽  
pp. 178-189
Author(s):  
Grishma Soni ◽  
Prachi V. Motiyani

As we all know that food is the basic Human necessity, without which no one can survive. Making food available for all the people in the world is now days becoming a complex issue. The availability food is decreasing as a result of increase in population that will result in food insecurity or malnutrition. Indian constitution interprets the right to food as part of right to life, which is fundamental human right. Change in climate, the impact of globalization, Global Warming, Carbon dioxide emission from fuel etc. also affects the right to food of many people. This paper examines the situation prevailing in India and looks into the obligations and initiatives by the government of India to ensure Right to Food and make suggestions for addressing the issue and examines the possible way to make the scheme workable to achieve food security.


Author(s):  
Dheeraj Sharma

Tihar Jail (TJ), one of the largest prisons in the world also functions as a reformation and rehabilitation centre. As a part of this effort, it operates a factory and a baking school in its premises. A consultant had been employed by Tihar Jail to find solutions for the stagnation in sales revenue despite marketing quality products and garnering good reviews from customers. This case is suitable for first-year MBA-level course in marketing management as well as for more-focused courses in product marketing strategy, business strategy, consumer behaviour, organizational behaviour, sales and distribution, or public policy.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rajeesh Kumar N.V. ◽  
Arun M. ◽  
Baraneetharan E. ◽  
Stanly Jaya Prakash J. ◽  
Kanchana A. ◽  
...  

Purpose Many investigations are going on in monitoring, contact tracing, predicting and diagnosing the COVID-19 disease and many virologists are urgently seeking to create a vaccine as early as possible. Even though there is no specific treatment for the pandemic disease, the world is now struggling to control the spread by implementing the lockdown worldwide and giving awareness to the people to wear masks and use sanitizers. The new technologies, including the Internet of things (IoT), are gaining global attention towards the increasing technical support in health-care systems, particularly in predicting, detecting, preventing and monitoring of most of the infectious diseases. Similarly, it also helps in fighting against COVID-19 by monitoring, contract tracing and detecting the COVID-19 pandemic by connection with the IoT-based smart solutions. IoT is the interconnected Web of smart devices, sensors, actuators and data, which are collected in the raw form and transmitted through the internet. The purpose of this paper is to propose the concept to detect and monitor the asymptotic patients using IoT-based sensors. Design/methodology/approach In recent days, the surge of the COVID-19 contagion has infected all over the world and it has ruined our day-to-day life. The extraordinary eruption of this pandemic virus placed the World Health Organization (WHO) in a hazardous position. The impact of this contagious virus and scarcity among the people has forced the world to get into complete lockdown, as the number of laboratory-confirmed cases is increasing in millions all over the world as per the records of the government. Findings COVID-19 patients are either symptomatic or asymptotic. Symptomatic patients have symptoms such as fever, cough and difficulty in breathing. But patients are also asymptotic, which is very difficult to detect and monitor by isolating them. Originality/value Asymptotic patients are very hazardous because without knowing that they are infected, they might spread the infection to others, also asymptotic patients might be having very serious lung damage. So, earlier prediction and monitoring of asymptotic patients are mandatory to save their life and prevent them from spreading.


2009 ◽  
Vol 12 (2) ◽  
pp. 3-19 ◽  
Author(s):  
IkRan Eum

The Muslim market, which has been treated as a minor niche market until recently, has grown to a sizeable scale and is becoming one of the fastest growing markets in the world, with an annual Muslim population growth of 2.9 percent and resulting increasing purchasing power. Considering the significance of a new emerging Muslim market, the purpose of this study is to explore the impact of the growing Muslim identity on Islamic consumerism and its future. Focusing on Muslim youth, the study will delve into the Islamic religious attitudes toward global consumerism, the current situation of the Muslim market influenced by the intensification of Muslim identity and its future trend, as well as various case studies related to Muslim identity and its impact on recent consumption patterns. The result of the study would suggest a new direction for Korea in establishing a successful future marketing strategy in the Muslim market.


Author(s):  
Satish Agarwal ◽  
Priyanka Bhagoliwal

<div><p><em>The mobile phone handset industry is growing at a fast pace in the world and  is dominating the Indian market with Hi-Tech products and innovation. This industry offers products and services with advanced technology and innovation making it an important gadget for survival among the people. It is hard to imagine a life without mobile phones. The study describes the various features of mobile phone handsets which are valued by the teenagers so as to place and promote the products perfectly. The study found that  teenagers frequently use mobile phones mainly for games, social  networking, chatting on Whatsapp, listening to music, browsing the internet, and feels that mobile phone handset is  a style statement and it exhibits their status, standard, esteem etc. </em><strong></strong></p></div>


2017 ◽  
Vol 2 (2) ◽  
pp. 111-120
Author(s):  
Indah Sri Utari

The community of inmates children as a unique and unique social system is difficult to understand when viewed only from the outside, so it is necessary to systematically attempt to know the values, norms, relationships, and objectives-through where and with what they are living, and understand both their own experiences and the world in which they liveThe situational system of the inmates children as human beings (although in this case is the child) to be fostered, is one of the important elements in the whole process of assistance in the Penitentiary is no exception to the Children Penitentiary in Kutoarjo. The entire penitentiary system design, from the assistance program, the assistance mechanism, and the assistance implementation, is actually determined by the circumstances and the reality of the people who are to be fostered, the inmates.The reality of the children inmates who are always on the "social order" in their various communities is essentially constantly changing. Specifically, this study finds links between: the institutional reality of a children penitentiary, which includes the factual circumstances concerning facilities and infrastructure, and the administrative aspects of KutoarjoChildren Penitentiary. The reality of the member of KutoarjoChildren Penitentiaryin the form of identified number of occupants, placement systems, and formal and informal groupings of the targeted children in addition to the build and formed a community of the assisted children in KutoarjoChildren Penitentiary and the basic elements of the Social System of the Auxiliaries in all the community of assisted children and etc.As Soerjono Sukanto said that even though human "convicts" live in a confined state, they instinctively want to interact with fellow inmates. This instinct is referred to as "gregariousness" (Soekanto: 1998: 73), which in the last instance will give birth to so-called "social groups". In this context created social structure, social system, norms and so on.


Author(s):  
Irum Naz Sodhar ◽  
Akhtar Hussain Jalbani ◽  
Muhammad Ibrahim Channa ◽  
Dil Nawaz Hakro

Sindhi is one of the historical languages which is widely used in all over the world, but especially in the province of Sindh Pakistan. Sindhi language has its own script and written by the right-handed. Nowadays the use of different Sindhi platforms is increasing especially for communication. The majority of the people of Sindh province read, write and speak very well, but they face the problem in text communication while using different communication platforms. However, the users of computer and mobile phone feel trouble/difficulty during the use of the Sindhi script in typing of text messages, tweets and comments while using different platforms in computer and mobile phone. Natural Language Processing (NLP) is one of the better options for the solution of these problems of text communication on different platforms. For the proper solution of text communication issues, Romanized Sindhi text is used instead of Sindhi text. Romanized text writing is easier than the Sindhi text writing because Sindhi text writing needs the special type of keyboard while writing of Romanized text does not need any special type of keyboard. For the writing of Romanized Sindhi text, rules are defined in this paper which provide easiness during writing and understanding of the text. Romanized Sindhi Rules (RSR) are simple and easy to understand the meaning of the text and provide fast communication (text). This study is also helpful for further research in the Romanized Sindhi text by using different approaches and provides easiness in communication.


2017 ◽  
Vol 6 (2) ◽  
pp. 133
Author(s):  
Driton Fetahu

: Social, political and institutional factors play a major role in the country's economic development and economic growth in developing and developed countries. Corruption, which is a symptom of deep institutional weaknesses, is one of the factors responsible for reducing investment and spending (for education and health), increasing income inequality, decreasing foreign direct investment, and allocating resources. It tends to grow faster than the dynamics implemented to neutralize it. Systematically, it has caused many disturbing problems in all countries of the world. Based on a Transparency International report. Corruption is one of the greatest contemporary challenges of the world. It determines good governance, leads to inefficient resource allocation, disrupts the private and public sector, and often affects the poor. The people in the world carry the phenomena that society has so far encountered but has neglected. Nepotism usually means hiring close relatives, close friends, regardless of their merits and abilities. While corruption poses a permanent threat to both the economic system and the country's legal system. The purpose of this paper is; To assess the factors that have influenced the appearance and development of nepotism and corruption. Then, analyze the influence of nepotism and corruption in the country's economy. The impact of nepotism on employment and the advancement of relatives in the important sector of the country as well as the influence of corruption and nepotism in justice institutions. The research results will be useful for researchers who will be concerned with analyzing the influential factors of nepotism and corruption.


Sign in / Sign up

Export Citation Format

Share Document