scholarly journals Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda

2019 ◽  
Vol 11 (1) ◽  
pp. 100
Author(s):  
Sara Amoroso
Keyword(s):  
Systematic Review ◽  
Conceptual Model ◽  
Research Agenda ◽  
State Of The Art ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Future Research ◽  
Brand Experience ◽  
Research And Practice ◽  
Strategic Objective

This study makes an effort to unify and consolidate the concept of experience in marketing research by analyzing all the academic articles since its inception in a systematic way. The review of existing literature reveals gaps in the conceptualization, definition, relations and measurement of Consumer-Brand Experience (CBEx) from theoretical and practical perspectives. Therefore, this study significantly contributes by exploring and discussing the concept of CBEx, proposing a definition, describing its state of the art dimensions, relationships and measurement. A new and broader conceptual model is provided too. This work also highlights important challenges for future research and practice. Academics and managers are called to consider CBEx as a key determinant of consumer behavior and as an important strategic objective for brands. In particular, CBEx is the key to creating uniqueness and long-lasting brands so managers should take into account this concept in defining their marketing strategies.

Environmental training: a systematic review of the state of the art of the theme

2019 ◽  
Vol 27 (7) ◽  
pp. 2048-2076 ◽  
Author(s):  
Nelson Oliveira Stefanelli ◽  
Adriano Alves Teixeira ◽  
Jorge Henrique Caldeira De Oliveira ◽  
Marco Antonio Ferreira ◽  
Simone Sehnem
Keyword(s):  
Systematic Review ◽  
Environmental Management ◽  
Research Agenda ◽  
Management Practices ◽  
State Of The Art ◽  
Developed Countries ◽  
The State ◽  
Future Research ◽  
Maturity Stage ◽  
Content Type

Purpose The purpose of this paper is to carry out a systematic review of the state of the art of the environmental training theme and to propose a research agenda to shed light on this subject by suggesting new research in the area. Design/methodology/approach This is a systematic review of the state of the art of the environmental training theme. Findings The authors’ main contribution is the proposal of a research agenda with 11 recommendations for future research, such as conducting research in developed countries; research focusing only on environmental training; qualitative research using case studies; research that explores the co-evolution of environmental training practices with environmental management practices and with the maturity stage of environmental management in organizations; and research that addresses all aspects of environmental training phases proposed by ISO 10015: 2001. Originality/value This is the most recent research which conducts a systematic review of the state of the art on environmental training and proposes a research agenda with several suggestions that can guide researchers in human resources, environmental management, sustainability and supply chain management.

scholarly journals Developing a conceptual model of influences around integrated reporting, new insights and directions for future research

2017 ◽  
Vol 25 (4) ◽  
pp. 450-460 ◽  
Author(s):  
Charl de Villiers ◽  
Pei-Chi Kelly Hsiao ◽  
Warren Maroun
Keyword(s):  
Conceptual Model ◽  
Research Agenda ◽  
Design Methodology ◽  
Future Research ◽  
Special Issue ◽  
Integrated Reporting ◽  
Theoretical Frameworks ◽  
Content Type ◽  
Prior Literature ◽  
Research Questions

Purpose This paper aims to develop a conceptual model for examining the development of integrated reporting, relate the articles in this Meditari Accountancy Research special issue on integrated reporting to the model and identify areas for future research. Design/methodology/approach The paper uses a narrative/discursive style to summarise key findings from the articles in the special issue and develop a normative research agenda. Findings The findings of the prior literature, as well as the articles in this special issue, support the conceptual model developed in this paper. This new conceptual model can be used in multiple ways. Originality/value The special issue draws on some of the latest developments in integrated reporting from multiple jurisdictions. Different theoretical frameworks and methodologies, coupled with primary evidence on integrated reporting, construct a pluralistic assessment of integrated reporting, which can be used as a basis for future research. The new conceptual model developed in this paper can be used as an organising framework; a way of understanding and thinking about the various influences; a way of identifying additional factors to control for in a study; and/or a way of identifying new, interesting and underexplored research questions.

Sport in business studies: a state-of-the-art literature review

2018 ◽  
Vol 8 (5) ◽  
pp. 529-546
Author(s):  
Christofer Laurell ◽  
Sten Soderman
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Strategy ◽  
Design Methodology ◽  
State Of The Art ◽  
Future Research ◽  
Content Type ◽  
Business Studies ◽  
Current State ◽  
State Of Research

PurposeThe purpose of this paper is to provide a systematic review of articles on sport published in leading business studies journals within marketing, organisational studies and strategy.Design/methodology/approachBased on a review of 38 identified articles within the subfields of marketing, strategy and organisation studies published between 2000 and 2015, the articles’ topical, theoretical and methodological orientation within the studied subfields were analysed followed by a cross-subfield analysis.FindingsThe authors identify considerable differences in topical, theoretical and methodological orientation among the studied subfields’ associated articles. Overall, the authors also find that articles across all subfields tend to be focussed on contributing to mature theory, even though the subfield of marketing in particular exhibits contributions to nascent theory in contrast to organisation studies and strategy.Originality/valueThis paper contributes by illustrating the current state of research that is devoted or related to the phenomenon of sport within three subfields in business studies. Furthermore, the authors discuss the role played by leading business studies journalsvis-à-vissport sector-specific journals and offer avenues for future research.

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