scholarly journals Investigating the Role of Self Confidence and Self-Image Proportion in Consumer Behavior

2014 ◽  
Vol 6 (4) ◽  
Author(s):  
Seyed Fathollah Amiri Aghdaie ◽  
Farhad Khatami
Author(s):  
Anitha Acharya ◽  
Manish Gupta

Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong brand image and sensory components, has similar capabilities to be seen as a significant possession creating a fulfilling life, because of the happiness, success, and central position it may occupy in the lives of some?” Branded fashion accessories are increasingly becoming popular among India’s youth population. However, less attention has been given to understand the reasons behind this changing consumer behaviour in India. Thus, this study aims to understand the role of branded fashion accessories in self-image enhancement of India’s youth. For this purpose, semi structured in-depth interviews were conducted using college students who wear and who do not wear branded fashion accessories. Interpretive phenomenological analysis (IPA) of the data revealed that “social belongingness,” “sense of completeness,” “self-confidence,” and “style and price” are the important factors that play a vital role in affecting youth’s self-image. These findings may encourage retailers to focus their product and sales strategies on consumers’ positive emotions and promote their products among non-consumers by explaining how these products can benefit them.


2021 ◽  
pp. 147612702110048
Author(s):  
J Daniel Zyung ◽  
Wei Shi

This study proposes that chief executive officers who have received over their tenure a greater sum of total compensation relative to the market’s going rate become overconfident. We posit that this happens because historically overpaid chief executive officers perceive greater self-worth to the firm whereby such self-serving attribution inflates their level of self-confidence. We also identify chief executive officer- and firm-level cues that can influence the relationship between chief executive officers’ historical relative pay and their overconfidence, suggesting that chief executive officers’ perceived self-worth is more pronounced when chief executive officers possess less power and when their firm’s performance has improved upon their historical aspirations. Using a sample of 1185 firms and their chief executive officers during the years 2000–2016, we find empirical support for our predictions. Findings from this study contribute to strategic leadership research by highlighting the important role of executives’ compensation in creating overconfidence.


1993 ◽  
Vol 7 (2) ◽  
pp. 107-118 ◽  
Author(s):  
Deborah Kirby Forgays ◽  
Donald G. Forgays

Over the past 20 years, significantly more women have returned to the workforce after the birth of their child. Despite gains made by the second women's movement and attendant socio‐political changes, women continue to bear the major parenting responsibilities in addition to household chores. Does this additional role of workforce member result in a more highly stressed mother? This study recruited 120 mothers of infants and toddlers from a range of occupations who provided information on their adjustment to parenting as well as individual difference factors such as maternal self‐confidence, somatic complaints, and Type A behaviour. The results suggest that the level of parenting stress is not related to employment status alone. However, the factors contributing to reported parenting stress do vary by employment status. These results highlight the need to examine the interaction of personal and environmental dimensions when studying this complex area.


2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Abdelaziz Bouchara

AbstractThis paper investigates, from a cross-cultural pragmatics framework, the motivations and reasons which induce Moroccans in particular, and Arabs in general, to invoke Qur’anic verses and religious lexicons in their daily politeness discourse. By focusing on the speech act of greeting, this study attempts to show that greetings are ordinary day-to-day events, which often encapsulate a lot of different cultural values that may cause misunderstandings. Based on data collected from natural interaction between Arabs and Germans, Arabs seem inclined to show politeness when greeting one another by using religious vocabulary and giving religious praises. In addition, the use of religion as a politeness strategy appears to function as a way of protecting the self-image of both the speaker and the hearer. Furthermore, the findings of this study also reveal that by resorting to the use of this politeness strategy, Moroccans seem to reflect their firm belief and the importance they attach to the Qur’an and, more especially, to the question of fate and destiny in Islam. As a result, it is not the linguistic expression itself but rather the pragmatic function of the utterance that seems to determine the use and interpretation of politeness strategies in (Moroccan) Arabic.


PEDIATRICS ◽  
1977 ◽  
Vol 60 (1) ◽  
pp. 46-50
Author(s):  
William A. Primack ◽  
Ira Greifer

A hemodialysis unit was established at a rural summer camp for children. Required medical treatment was planned so as to interfere as little as possible with normal camp programs. Campers who require dialysis were mixed fully into the population of normal campers. Twenty-two children participated during the first summer of operation. Our experience indicates that children on maintenance hemodialysis can be integrated with normal peers in a recreational program and can improve their self-image and self-confidence. The program also demonstrates that chronic pediatric hemodialysis can be safely performed in a rural satellite unit.


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