scholarly journals Threats to New Product Innovativeness and the Effects of Supplier Influence Processes

2016 ◽  
Vol 8 (1) ◽  
pp. 170
Author(s):  
Kuok Wei Chong ◽  
Nik Mohd Hazrul Nik Hashim
Keyword(s):  
New Products ◽  
New Product ◽  
Marketing Mix ◽  
Independent Variables ◽  
Product Service ◽  
Need Support ◽  
Collaborative Efforts ◽  
Detrimental Impact ◽  
Do So

<p>Innovation can be best described as the adoption of an idea or behaviour pertaining to a product, service, device, system, policy or programme that is new to an organization. Many companies nowadays develop and pursue innovative new products as a strategic move to gain competitive share in the market, and many do so by launching new products before competitors moving in. However, to produce innovation effectively, they need support from various operating sections and one of the main sections comes from suppliers. Because managers are always confronted with competitive pressures from newly developed products by rivals, collaborative efforts with experienced suppliers can help companies develope new products more efficiently, especially to cut costs and reduce time to develop new product. Innovative new products from major players in the industry can also have a potential detrimental impact on profitability. To deal with this situation, the authors will discuss how the role of supplier influence can minimize this problem. A model and several propositions are introduced to illustrate potential effects between relavant research variables. First, the relationships between all independent variables (threats to innovation and supplier influence) and new product innovativness were examined. Second, the study assesses whether greater supplier influence would positively moderate the domain relationships. The study advocates that supplier influence is an issue of paramount importance for practitioners in most industries and is an essentail element in the marketing mix that impacts directly on revenue. This study contributes to both theoretical and practical perspectives.</p>

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Felix Septianto ◽  
Rokhima Rostiani ◽  
Widya Paramita
Keyword(s):  
New Products ◽  
Interactive Effect ◽  
Experimental Studies ◽  
New Product ◽  
Underlying Mechanism ◽  
Content Type ◽  
Narrative Study ◽  
Managerial Implications ◽  
Purchase Likelihood

PurposeWhile new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the effectiveness of a narrative emphasizing an insight versus an effort in this regard.Design/methodology/approachThis research presents two experimental studies. Study 1 examines the moderating role of cuteness on the likelihood of purchasing a new product featuring an insight-based (vs effort-based) narrative. Study 2 extends the findings of Study 1 using different stimuli and establishes the underlying mechanism.FindingsResults show that when a cuteness appeal is present, an insight-based (vs effort-based) narrative will lead to a higher purchase likelihood. However, these differences do not emerge when a cuteness appeal is absent (a control condition). Further, perceived brand creativeness will mediate this effect.Originality/valueThe findings of this research contribute to the literature on lay belief of creativity, cuteness, and product narrative, as well as managerial implications on how to promote new products.

Psychographics and New Product Adoption: An Exploratory Study

1983 ◽  
Vol 57 (3_suppl) ◽  
pp. 1071-1076 ◽  
Author(s):  
Ronald Goldsmith
Keyword(s):  
Exploratory Study ◽  
New Products ◽  
Nominal Group Technique ◽  
New Product ◽  
Nominal Group ◽  
Self Concept ◽  
Innovative Behavior ◽  
Product Adoption ◽  
New Product Adoption

To study the role of venturesomeness in new product purchase, lifestyle items regarding new products were collected from a sample of students using the Nominal Group Technique. The items were combined in a questionnaire with a list of new products and Malhotra's self-concept scale and given to a second sample of students. Correlations of scores on the lifestyle statements with the number of new products purchased confirms that venturesomeness plays a role in innovative behavior. The more venturesome subjects saw themselves as excitable, indulgent, informal, liberal, vain, and colorful. Some early purchasers desire more information before they purchase than others. These individuals saw themselves as organized and rational.

Fighting the fire: improvisational behavior during the production launch of new products

2014 ◽  
Vol 34 (6) ◽  
pp. 722-749 ◽  
Author(s):  
Uwe Gross
Keyword(s):  
Problem Solving ◽  
New Product Development ◽  
Ad Hoc ◽  
New Products ◽  
New Product ◽  
Content Type ◽  
Real World Problem ◽  
Problem Solving Behavior ◽  
The Impact

Purpose – Short-term problem solving during production launch may result in extended lead times and increased overall costs of new product development, thereby reducing the overall profitability of a new product. While the previous literature suggests formalized procedures and systematic problem solving approaches, empirical analyses indicate improvised, non-systematic, and ad hoc responses actually being used in firms’ real world problem solving processes. The purpose of this paper is to explain the role of such non-systematic approaches for the efficiency and effectiveness of problem solving processes during production launch. Design/methodology/approach – The paper empirically explores the impact of improvisational problem-solving behavior on a firm's production launch efficiency and on the success of new products. Moreover, the paper investigates the moderating role of technology familiarity, project complexity, and the number of occurring problems during production launch. Findings – The paper finds evidence for a positive curvilinear effect of improvisational problem-solving behavior on new product success and production launch efficiency. Additionally, the paper finds that improvisation is especially reasonable in complex and familiar projects or in the case of many unplanned changes during production launch. Research limitations/implications – The study provides evidence for the relevance of routinized and improvisational behavior during production launch. Practical implications – Improvisational behavior decreases the performance of the production launch and the financial performance of a new product in the case of frequent product changes or complex projects. Originality/value – For the first time behavioral theory is applied to the phenomenon of production launch and problem solving.

scholarly journals Small RNAs and chromatin in the multigenerational epigenetic landscape of Caenorhabditis elegans

2021 ◽  
Vol 376 (1826) ◽  
Author(s):  
Natalya Frolows ◽  
Alyson Ashe
Keyword(s):  
Caenorhabditis Elegans ◽  
Critical Role ◽  
Epigenetic Inheritance ◽  
Model Organisms ◽  
Epigenetic Changes ◽  
Rna Molecules ◽  
The Past ◽  
Collaborative Efforts ◽  
Do So

For decades, it was thought that the only heritable information transmitted from one individual to another was that encoded in the DNA sequence. However, it has become increasingly clear that this is not the case and that the transmission of molecules from within the cytoplasm of the gamete also plays a significant role in heritability. The roundworm, Caenorhabditis elegans, has emerged as one of the leading model organisms in which to study the mechanisms of transgenerational epigenetic inheritance (TEI). Collaborative efforts over the past few years have revealed that RNA molecules play a critical role in transmitting transgenerational responses, but precisely how they do so is as yet uncertain. In addition, the role of histone modifications in epigenetic inheritance is increasingly apparent, and RNA and histones interact in a way that we do not yet fully understand. Furthermore, both exogenous and endogenous RNA molecules, as well as other environmental triggers, are able to induce heritable epigenetic changes that affect transcription across the genome. In most cases, these epigenetic changes last only for a handful of generations, but occasionally can be maintained much longer: perhaps indefinitely. In this review, we discuss the current understanding of the role of RNA and histones in TEI, as well as making clear the gaps in our knowledge. We also speculate on the evolutionary implications of epigenetic inheritance, particularly in the context of a short-lived, clonally propagating species. This article is part of the theme issue ‘How does epigenetics influence the course of evolution?’

scholarly journals Examining the Reasons behind the Successes and Failures of New Products: A Study of New Product Performances in Training Division of XYZ Management

2020 ◽  
Vol 5 (3) ◽  
pp. 129-140
Author(s):  
Pepey Riawati Kurnia
Keyword(s):  
Product Development ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Product Performance ◽  
Sales Managers ◽  
Product Failure ◽  
New Product Performance ◽  
Successes And Failures

Objective – New product performance is very important for the survival of any company. This research uses the Grounded Theory Method (GTM) to determine the factors that are relevant to the success and failure of new products. The study focuses specifically on new products in the Training Division of XYZ management. Methodology/Technique – The data for this study was collected using the interview method with the total of 5 respondents, researcher’s involvement per se and FGDs. Findings – The coding process resulted in the creation of 4 groups comprised of the 3 main questions containing 20 factors relevant to new product failure. These factors were previously confirmed by a survey conducted among 26 NPD practitioners from various industries. This research identifies that the steps involved in the development of new products have not been optimally conducted in accordance with the new product development guidelines. The results of this study explain the role of telemarketers and sales managers which can change and affect the performance of a new product. Novelty - The involvement of the researcher as a telemarketer highlights the importance of the role and need of a reliable technological system to support the performance of new products. The findings of this research provide a greater understanding of the factors that contribute to product failure, namely a lack of a specific strategy for new products, less aggressive sales techniques, and the shifting role of telemarketers and sales managers. Type of Paper: Empirical. JEL Classification: M1; M11. Keywords: New Product Performance; New Product Development Process; Sales Manager; Telemarketer. Reference to this paper should be made as follows: Kurnia, P.R. 2020. Examining the Reasons behind the Successes and Failures of New Products: A Study of New Product Performances in Training Division of XYZ Management, J. Mgt. Mkt. Review 5(3) 129 – 140. https://doi.org/10.35609/jmmr.2020.5.3(1)

How does power distance belief influence consumers’ new product acceptance? Life satisfaction and social demonstrance as moderators

2021 ◽  
Author(s):  
Qing Li ◽  
Siyun Chen
Keyword(s):  
Life Satisfaction ◽  
Power Distance ◽  
New Products ◽  
New Product ◽  
Need To Belong ◽  
Principal Mechanism ◽  
Mediating Role ◽  
The Relationship ◽  
Power Distance Belief

Scholars have not yet established how power distance belief (PDB) influences consumers’ new product acceptance. We examined the relationship between PDB and new product acceptance (i.e., consumers’ preference and attitude), along with the moderating roles of life satisfaction and social demonstrance, and the mediating role of need to belong. Through three studies, our findings show that when life satisfaction was low, consumers with low (vs. high) PDB had a more favorable attitude toward the new products and showed a stronger preference for them. Further, need to belong was a principal mechanism inducing the influence of PDB and life satisfaction on new product acceptance, with the interaction effect being stronger among consumers with high (vs. low) social demonstrance. Our investigation makes important theoretical contributions by expanding the PDB literature, and also has practical implications for marketers in their promotion of new product acceptance. For example, marketers could sell new products in cultures with low PDB or use advertisements to remind consumers of the importance of equality. This will help to prime consumers with low PDB when their life satisfaction is low, thereby enhancing their attitude toward new products

scholarly journals Predicting New Product Success: Role of Product Category Related Perceptual Variables

1979 ◽  
Vol 4 (2) ◽  
pp. 135-147
Author(s):  
Subhash C. Mehta ◽  
Anil M. Pandya
Keyword(s):  
Decision Making ◽  
New Products ◽  
Product Category ◽  
New Product ◽  
Considerable Importance ◽  
New Product Success ◽  
Product Categories ◽  
Product Success ◽  
Decision Making Processes

Which new products a firm should introduce is a question of considerable importance. It is now well known that new products are difficult to introduce and often fail to to take off. It is also observed that, in certain categories, it is easier to enter the market with new products, while establishing them in other categories poses serious difficulties. This paper is concerned with the decision-making processes of consumers when faced with a new brand situation in a familiar product category. It relates intention to buy a new brand with a number of different perceptual variables regarding the product category and compares these relations across different product categories.

scholarly journals Gesturing Towards Decolonial Futures

2020 ◽  
Vol 4 (1) ◽  
pp. 43-65 ◽  
Author(s):  
Sharon Stein ◽  
Vanessa Andreotti ◽  
Rene Suša ◽  
Sarah Amsler ◽  
Dallas Hunt ◽  
...  
Keyword(s):  
Theory And Practice ◽  
Pedagogical Approach ◽  
Decolonial Theory ◽  
Multiple Dimensions ◽  
Context Specific ◽  
Collaborative Efforts ◽  
Do So

In this article we review learnings from our collaborative efforts to engage with the complexities and challenges of decolonization across varied educational contexts. To do so, we consider multiple interpretations of decolonization, and multiple dimensions of decolonial theory and practice – in particular, the ecological, cognitive, affective, relational, and economic dimensions. Rather than offer normative definitions or prescriptions for what decolonization entails or how it should be enacted, we seek to foster greater sensitivity to the potential circularities in this work, and identify opportunities and openings for responsible, context-specific collective experiments with otherwise possibilities for (co)existence. Thus, we emphasize a pedagogical approach to decolonization that recognizes the role of complexity, complicity, and uncertainty.

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