scholarly journals The Impact of Global Perceived Quality on the Behaviour of Automobile’s Consumers

2018 ◽  
Vol 17 (3) ◽  
pp. 444-458
Author(s):  
Gustavo Quiroga Souki ◽  
Rodrigo Luiz Pinheiro de Oliveira ◽  
Giuliana Isabella ◽  
Jersone Tasso Moreira Silva
Keyword(s):  
Word Of Mouth ◽  
Perceived Quality ◽  
Quality Attributes ◽  
Structural Equations ◽  
Internal Space ◽  
Perception Of Quality ◽  
Two Phases ◽  
Word Of Mouth Communication ◽  
Post Purchase ◽  
The Impact

Purpose of the study: The objective of this work was to identify the perceived quality attributes of car owners and how these attributes affect satisfaction, regret, trust, pride and, word of mouth communication. Methodology / approach: There were two phases (qualitative and quantitative) in this study. In the qualitative phase, we conducted 20 in-depth interviews with car owners, with the purpose of identifying the perceived quality attributes by them. In the quantitative phase, we surveyed 311 owners of automobiles of different brands. For the statistical analysis, we opted to test the hypothetical model through Structural Equations Modeling (SEM). Main results: Results show that perceived quality among automobile consumers is a multidimensional construct (status and power, handling dynamics, corporate responsibility, brand heritage, resale value, durability, internal space, and trunk capacity) and impacts on satisfaction, regret, word of mouth communication, trust, and pride. Theoretical / methodological contributions: This research measures the perception of quality of automobiles in post-purchase situations, exploring not only attributes in service quality but also the product itself while exploring other dimensions from the quality-perception construct. Furthermore, it studied how the perception of quality affects behavioral dimensions beyond the satisfaction construct: regret, reliability, pride, and word-of-mouth communication. Relevance / originality: This work considered both physical attributes (e.g., internal space and trunk capacity) and, intangibles (e.g., Power and Status, Brand and company's tradition) perceived by car owners. Moreover, to investigate the perception of quality in service and product at the same time is not common in consumer behavior literature.

scholarly journals WORD-OF-MOUTH COMMUNICATION IN THE ONLINE PURCHASING DECISION PROCESS

2019 ◽  
Author(s):  
Haroldo De Sá Medeiros ◽  
Mariluce Paes de Souza ◽  
Larissa Ananda Paiva Maciel
Keyword(s):  
Small Groups ◽  
Decision Process ◽  
Word Of Mouth ◽  
Structural Equations ◽  
Purchase Behavior ◽  
Purchasing Decision ◽  
Online Tools ◽  
Search For Information ◽  
Word Of Mouth Communication ◽  
Post Purchase

Among the main changes in daily life that are due to the use of online tools, the search for information to help the purchasing decision process was one of the most impacted. Before the popularization of Internet use, positive and negative information about products and services was obtained in small groups of individuals. After popularization, the interactivity between users grew and extended to consumer practices, generating a word-of-mouth communication in electronic media. In this way, this article aims to assess comparatively the influences of the positive and negative electronic mouth-to-mouth communication in the online purchasing decision process. For this, 248 questionnaires were applied and ten hypotheses were verified. As analytical methods were used the descriptive statistic and the confirmatory factorial analysis by means of structural equations. Only the evaluation of alternatives, purchase and post-purchase behavior are influenced.

Chinese brand–individual values congruity and willingness of consumers from other countries to use positive word of mouth

2020 ◽  
Vol 48 (8) ◽  
pp. 1-14
Author(s):  
Xi Chen ◽  
Qing Fang ◽  
Zhenyuan Wang
Keyword(s):  
Word Of Mouth ◽  
Brand Commitment ◽  
Positive Word ◽  
Individual Values ◽  
Mediating Role ◽  
Perceived Values ◽  
Word Of Mouth Communication ◽  
Positive Word Of Mouth ◽  
The Impact ◽  
The Relationship

Congruity of brand and individual values is the degree of fit or similarity between consumers' personal values and the perceived values of a certain brand. In this study, we took Huawei as the test brand and investigated 525 consumers in 30 countries to examine whether congruity of brand and individual values influences consumer word-of-mouth communication in an international context. The results show that (a) brand commitment played a mediating role in the effect of brand–individual values congruity on word of mouth, (b) the consistency of a brand's practices and its values (brand behavior congruity) moderated the relationship between brand–individual values congruity and the consumers' brand commitment, and (c) brand behavior congruity moderated the mediating role of brand commitment in the relationship between values congruity and positive word of mouth. Our findings provide insight into the impact of values congruity for consumers.

How label and nutritional claims affect consumers’ acceptance, buying intention and quality perception toward a beverage made from cashew nut

2019 ◽  
Vol 49 (6) ◽  
pp. 1243-1251 ◽  
Author(s):  
Marina Cabral Rebouças ◽  
Maria do Carmo Passos Rodrigues ◽  
Silvia Maria de Freitas
Keyword(s):  
New Product ◽  
Quality Attributes ◽  
Attitude Scale ◽  
Content Type ◽  
Cashew Nut ◽  
Significant Difference ◽  
Perception Of Quality ◽  
Two Phases ◽  
Mango Juice ◽  
Hedonic Scale

Purpose The purpose of this paper is to evaluate the influence of the front of a package label and the nutritional claims linked to it over consumers’ expectations as to acceptance, purchase attitude and perception of quality characteristics of a new functional beverage made from cashew nut milk and added with mango juice and prebiotic substances. Design/methodology/approach Three versions of the front label were developed, which differed just by the type of nutritional claim presented (“0 per cent lactose and 0 per cent cholesterol; 0 per cent lactose, 0 per cent cholesterol and source of fibers, 0 per cent lactose, 0 per cent cholesterol and antioxidants”) and were evaluated in two phases, expectation and informed. For the evaluation, consumers used a multi-attribute scale, the nine-point hedonic scale and a nine-point semi-structured buying attitude scale. Findings The labels created a positive expectation on the consumers regarding the quality attributes, overall impression (mean = 6.0 “Like slightly”) and buying attitude (mean = 6.0 “Would probably buy”). After tasting the beverage associated with labels (informed phase), consumers kept a positive evaluation. The t-test performed between the pair of means of both phases showed that there has not been a significant difference regarding the quality attributes (p > 0.05), special, attractive, nutritive, healthy and buying attitude (Label 1, p = 0.26; Label 2, p = 0.18; Label 3, p = 0.26) in all labels. Originality/value The authors evaluated how the influence of label and nutritional claims in regards to a new product, a beverage made from cashew nut, affects its acceptance, buying attitude and characteristics of quality. Until this moment, there are no studies that evaluate how external attributes affect the acceptance of this beverage totally unique in the Brazilian market.

scholarly journals The impact of online review helpfulness and word of mouth communication on box office performance predictions

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sangjae Lee ◽  
Joon Yeon Choeh
Keyword(s):  
Word Of Mouth ◽  
Nearest Neighbor ◽  
Prediction Performance ◽  
Box Office ◽  
Performance Predictions ◽  
Review Helpfulness ◽  
Product Sales ◽  
Word Of Mouth Communication ◽  
The Impact ◽  
Box Office Performance

Abstract While electronic word-of-mouth (eWOM) variables, such as volume and valence have been posited in previous studies to consistently affect product sales, there is a lack of studies on the different contexts and outcomes that affect the importance of eWOM variables. In order to fill this gap, this study attempts to use the helpfulness of reviews and reviewers as moderators to predict box office revenue, comparing the prediction performances of business intelligence (BI) methods (random forest, decision trees using boosting, the k-nearest neighbor method, discriminant analysis) using eWOM between high and low review or reviewer helpfulness subsample in the Korean movie market scrawled from the Naver Movies website. The results of applying machine learning methods show that movies with more helpful reviews or those that are reviewed by more helpful reviewers show greater prediction performance, and review and reviewer helpfulness improve the prediction power of eWOM for box office revenue. The prediction performance will improve if the characteristics of eWOM are likely to be combined to contribute to box office revenue to a greater extent.

scholarly journals Accelerating the Social Media Process: The Impact of Internet Celebrity Word-of-Mouth Communication and Relationship Quality on Consumer Information Sharing

2020 ◽  
Vol 10 (1) ◽  
pp. 201
Author(s):  
Liping Liu ◽  
Chih-Cheng Fang
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Relationship Quality ◽  
Information Acquisition ◽  
Word Of Mouth ◽  
Rapid Development ◽  
Consumer Information ◽  
Research Fields ◽  
Word Of Mouth Communication ◽  
The Impact

With the rapid development of "Internet plus", the number of Internet users in China has increased rapidly, and the number of active users of social media software ranks first in the world. Large Numbers of network users are also potential consumer groups. Social media influences other consumers through consumer interaction and social interaction, and consumers are transformed into active information acquisition rather than passive information reception. Word of mouth marketing on social media has become one of the hottest research fields. Based on the information adoption model, this study explores the impact of internet celebrity word-of-mouth communication on consumer information sharing from four dimensions: internet celebrity word-of-mouth communication, relationship quality, face consciousness, and consumer information sharing and establishes a research model to provide references and suggestions for subsequent researchers and enterprise management.

Destination perceived quality, tourist satisfaction and word-of-mouth

2017 ◽  
Vol 72 (4) ◽  
pp. 392-410 ◽  
Author(s):  
Tz-Li Wang ◽  
Phuong Thi Kim Tran ◽  
Vinh Trung Tran
Keyword(s):  
Structural Equation ◽  
Word Of Mouth ◽  
Group Analysis ◽  
Perceived Quality ◽  
Equation Modeling ◽  
Content Type ◽  
Moderating Variables ◽  
Tourist Satisfaction ◽  
Visit Frequency ◽  
The Impact

Purpose This paper aims to examine the effects of gender and visit frequency as moderating variables on the relationships among destination perceived quality, tourist satisfaction and word-of-mouth (WOM). Design/methodology/approach This study incorporated several previous research models to propose a conceptual model that fully explains the relationships among destination perceived quality, tourist satisfaction, visit frequency and WOM. One important thing to consider is whether gender and visit frequency impact on the relationships among these factors. In addition, this study was able to generate measurement items for the dimensions by analyzing specific tourism conditions in Danang City and referring to the scales of these factors in previous studies. Quantitative research was conducted to test the scales of the research model and hypotheses through data collected from 303 domestic tourists. Findings Structural equation modeling and a multi-group analysis were used to test the hypotheses and the invariance of structural coefficients across groups. The results indicate that destination perceived quality has significant, positive and direct effect on tourist satisfaction; WOM is positively influenced by destination perceived quality and tourist satisfaction; and there is significant relationship between visit frequency and WOM. In particular, when exploring the impact of moderating variables such as gender and visit frequency, this study also found that the impacts of destination perceived quality on WOM are different between genders, and this impact is stronger for female rather than male tourists; and the effect of destination perceived quality on tourist satisfaction is stronger for the first visit than for later visits. Research limitations/implications This paper is limited in its ability to gather a larger sample to more generally represent the complete domestic market, as well as in its lack of a comparison of online versus offline WOM effects by gender. Originality/value This paper was conducted to have a better understanding of how tourist demographic characteristics such as gender and visit frequency are important contributors that influence the relationships among these three factors. This paper has important implications for marketers and managers of Danang, such as local tourism authorities, commercial association managers, hotel owners, restaurant owners and tour managers working to improve the quality of this destination, and thus better satisfying tourists and competing with other destinations.

scholarly journals MORE THAN FRIENDS: THE IMPACT OF SOCIAL MEDIA ON WORD OF MOUTH, BRAND LOYALTY AND PURCHASE INTENTIONS FOR INTERNATIONAL HOTELS

2020 ◽  
Vol 7 (1) ◽  
pp. 95-108
Author(s):  
Wen-Jung Chang ◽  
Jerome M. Katrichis
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Hospitality Industry ◽  
Word Of Mouth ◽  
Measurement Model ◽  
Empirical Results ◽  
Key Dimensions ◽  
Purchase Behaviors ◽  
Post Purchase ◽  
The Impact

Purpose of the study: Increases in global travel have led to the internationalization of the hospitality industry. Though a number of applications of social media have been examined in the hospitality industry, few of them integrate key dimensions of fan pages into a measurement model in the same time, including interactivity (INT), engagement (ENG), trust (TRT), friendship (FRP), word-of-mouth (WOM) and purchase intention (PI). Methodology: Based on 408 valid fans from Facebook fan pages of 24 International hotels in Taiwan, the empirical results show that ENG, FRP, TRT, and WOM all act as partial mediators in their impact on post-purchase behaviors. Based on Taiwanese International hotels, this study attempts to explore why these owners want more than just a friend. Main findings: The empirical results show that ENG, FRP, TRT, and WOM all act as partial mediators in their impact on post-purchase behaviors. The study demonstrates the mechanisms behind utilizing social media to build solid long term potentially profitable relationships with hotel clientele. Originality/value: We propose and empirically investigate an integrated theoretical framework to more fully capture and describe the consumer’s behavior in the brand community. Our model of the social media process is informed by an “S-O-R” view from consumer behavior, where INT and ENG help create the situation which acts as a stimulus for FRP and TRT which in turn influence BL, WOM, and further PIs. Here, we see the pull force (website INT) as an influence on the brand-consumer relationship (i.e., FRP) through a push force (fan’s ENG). Together and along with the brand content they combine to create the consumer stimulus.

Sign in / Sign up

Export Citation Format

Share Document