“If you follow me, I might (mis)lead you”

2021 ◽  
Author(s):  
Yaron Ariel ◽  
Vered Elishar Malka ◽  
Dana Weimann Saks ◽  
Ruth Avidar
Keyword(s):  
Social Media ◽  
Election Campaign ◽  
Web Content ◽  
Political Orientations

Abstract This study investigates the effects of the two leading prime ministerial candidates’ personal Facebook and Twitter accounts and the effects of exposure to the general social media and web discourse in Hebrew on voters’ agendas during Israel’s April 2019 election. All the posts that appeared on the contenders’ accounts at a point in time in each of the four pre-election campaign weeks were analyzed to identify prominent issues. Social media and web content in Hebrew were also analysed over the same period. The data was compared with 2,217 responses to questionnaires completed on the four dates. The questionnaires also surveyed voters’ political orientations and the likelihood of their following the candidates’ accounts. The results revealed a significant correlation between contenders’ and voters’ agendas. However, significant differences were identified in agendas between those respondents who followed both leading candidates, those who followed a single candidate, and those who followed neither.

Political Knowledge and Misinformation in the Era of Social Media: Evidence From the 2015 UK Election

2020 ◽  
pp. 1-21
Author(s):  
Kevin Munger ◽  
Patrick J. Egan ◽  
Jonathan Nagler ◽  
Jonathan Ronen ◽  
Joshua Tucker
Keyword(s):  
Social Media ◽  
Political Parties ◽  
News Media ◽  
Political Knowledge ◽  
Public Affairs ◽  
Political Information ◽  
The Political ◽  
Election Campaign ◽  
Social Media Platform ◽  
Media Platform

Abstract Does social media educate voters, or mislead them? This study measures changes in political knowledge among a panel of voters surveyed during the 2015 UK general election campaign while monitoring the political information to which they were exposed on the Twitter social media platform. The study's panel design permits identification of the effect of information exposure on changes in political knowledge. Twitter use led to higher levels of knowledge about politics and public affairs, as information from news media improved knowledge of politically relevant facts, and messages sent by political parties increased knowledge of party platforms. But in a troubling demonstration of campaigns' ability to manipulate knowledge, messages from the parties also shifted voters' assessments of the economy and immigration in directions favorable to the parties' platforms, leaving some voters with beliefs further from the truth at the end of the campaign than they were at its beginning.

scholarly journals Entrepreneurship Narration in Sandiaga Uno’s Instagram (A Study on 2019 Presidential Election Campaign)Entrepreneurship Narration in Sandiaga Uno’s Instagram: A Study on 2019 Presidential Election Campaign)

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Putri Handayani Lubis ◽  
Maria Puspitasari
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Social Media ◽  
Risk Management ◽  
Young People ◽  
Thematic Analysis ◽  
Presidential Election ◽  
Election Campaign ◽  
Presidential Election Campaign

Entrepreneurship often becomes an alternative profession, while in fact, being an entrepreneur is a strategic choice which is ideally based on strong determination and belief that it is able to change the quality of life. Sandiaga Uno used entrepreneurship narration during the 2019 presidential election campaign in his social media in order to influence the youth. The present study aimed to explore Sandiaga Uno’s entrepreneurship narration on Instagram and to identify the narration in influencing young people during the 2019 presidential election campaign. This study was categorized as qualitative research with thematic analysis. The result of the study found that Uno’s campaign narration focused more on hopes. His narration of entrepreneurship focused on motivating the Millenials without explaining further about the risk of being an entrepreneur and how to fund and maintain a business. Uno utilizes his background as an entrepreneur by motivating his campaign. Uno also invited celebrities and several Actors who have businesses to motivate young people to become entrepreneurs. Risk management needed in an entrepreneur because many entrepreneurs are not prepared to deal with risk so the business that was built cannot last. Likewise, there are still many entrepreneurs who cannot make the most of existing technology to develop its business because of its capacity.

Social Media Use in the German Election Campaign 2013

2015 ◽  
pp. 419-433
Author(s):  
Christian Nuernbergk ◽  
Jennifer Wladarsch ◽  
Julia Neubarth ◽  
Christoph Neuberger
Keyword(s):  
Social Media ◽  
Media Use ◽  
Election Campaign ◽  
Social Media Use

Social Media and Electoral Processes

2021 ◽  
pp. 1-17
Author(s):  
Bianca Fox ◽  
Valentina Marinescu
Keyword(s):  
Social Media ◽  
Diffusion Of Innovations ◽  
Election Campaign ◽  
Insufficient Evidence ◽  
Diffusion Of Innovations Theory ◽  
Electoral Campaigns ◽  
Electoral Outcomes ◽  
Research Questions ◽  
Election Results ◽  
European Election

Existing research documents extensively explain the reasons for social media use during electoral campaigns. However, there is insufficient evidence showing that social media are indeed being used to complement traditional ways of communication. This chapter uses the diffusion of innovations theory to explain the adoption and non-adoption of Facebook (FB) by Romanian political parties during the 2019 European election campaign. The chapter addresses two research questions: the differences between Facebook adopters and non-adopters during this campaign in Romania and how this adoption or non-adoption impacted the overall election results. 885 Facebook posts were content analysed. This chapter evidences that adopting Facebook to engage the posts does not always result in improved electoral outcomes.

scholarly journals Health in the 2018 Italian general election

2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
S Guicciardi ◽  
M Quargnolo ◽  
G Moser ◽  
R D’Avenia ◽  
F Toth ◽  
...  
Keyword(s):  
Social Media ◽  
Policy Development ◽  
Implementation Strategies ◽  
General Election ◽  
Election Campaign ◽  
Health Issues ◽  
Social Relevance ◽  
Self Sufficiency ◽  
Health Related ◽  
General Elections

Abstract Background General elections represent a peculiar moment in which clear positions on relevant topics are more likely to emerge. Therefore, they may serve as a reference point to monitor policy development and to verify decision makers’ accountability. The aim of this study is to systematically examine the proposals on health issues in the manifestos of the 38 parties running in the 2018 Italian general election, comparing them with the contents shared on social media. Methods All the electoral manifestos published on the websites of each party and of the Italian Ministry of the Interior were collected and independently assessed by four evaluators. A list of 48 health themes grouped into 13 main domains into was then consensually created and used to classify the reported proposals. Parties’ official social media accounts (Facebook and Twitter) were subsequently screened for selected keywords to determine the frequency and the content of health-related posts. Results Thirty out of 38 parties included a specific section on health in their programmes or generally addressed healthcare topics. The most covered themes were health promotion and lifestyles, self-sufficiency of fragile populations, management of private healthcare and health workforce, although implementation strategies varied greatly and only in a few cases it was possible to compare them. On social media, health related posts represented less than 1% of the contents shared by any party during the election campaign. Conclusions In the 2018 Italian election campaign the majority of the parties’ manifestos explicitly addressed health issues but, apart from a few exceptions, significant differences were present in the themes and in the proposed solutions, mostly generic. On social media health was almost neglected. Despite its social relevance, health played a marginal role in the 2018 Italian election campaign.

Comparative international studies of election campaign communication: What should happen next?

Journalism ◽  
2019 ◽  
Vol 20 (8) ◽  
pp. 1124-1138
Author(s):  
Frank Esser
Keyword(s):  
Social Media ◽  
News Media ◽  
Election Campaign ◽  
International Studies ◽  
Traditional Media ◽  
Country Comparison ◽  
Content Analyses ◽  
Campaign Communication ◽  
Media Channels ◽  
Election Studies

The article not only identifies important achievements of comparative international research of election campaign communication but also highlights their challenges. Focusing in particular on content analyses, the article finds that comparative studies examine either the messages of the news media (and here, so far, only the reporting of traditional media is considered) or the messages of the candidates (here, their social media channels are preferentially studied). The combination of both, meaning election studies that are devoted to the interplay of traditional and new channels in an international comparison, are extremely rare and should be intensified. It is encouraging that our knowledge of campaign reporting in a country-by-country comparison has increased in recent years because content analyses have increasingly concentrated on an established set of relevant reporting features – as this articles illustrates with many examples. However, more collaborative, internationally linked comparative scholarship is needed, even if the demands placed on researchers further increase as a result.

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