THE IMPACT OF GENERATION Y ON THE SERVICE OFFER IN TRAVEL AGENCIES IN SLOVAKIA

2019 ◽  
Author(s):  
Ludmila Mazuchova
Keyword(s):  
Generation Y ◽  
Travel Agencies ◽  
The Impact

The impact of ‘Generation Y’ occupational therapy students on practice education

2011 ◽  
Vol 59 (2) ◽  
pp. 156-163 ◽  
Author(s):  
Caroline Hills ◽  
Susan Ryan ◽  
Derek R. Smith ◽  
Helen Warren-Forward
Keyword(s):  
Occupational Therapy ◽  
Generation Y ◽  
Occupational Therapy Students ◽  
The Impact ◽  
Practice Education

scholarly journals Digital Innovation Strategy for Travel Agents to Combat Climate Warming

2020 ◽  
Vol 3 (5) ◽  
Author(s):  
Shuangqi Liu
Keyword(s):  
Climate Warming ◽  
Innovation Strategy ◽  
Multiple Perspectives ◽  
Digital Innovation ◽  
The Sustainable Development ◽  
Travel Agents ◽  
Response Strategies ◽  
Travel Agencies ◽  
The Impact ◽  
New Situation

Climate warming leads to great opportunities and difficulties for travel agencies. In order to promote the development of travel agencies in the new situation, this paper studies the digital innovation strategy of travel agencies to deal with climate warming. Through in-depth interviews with 13 travel agencies, the impact of climate warming on travel agencies was discussed from multiple perspectives. Investigate the digital innovation response strategies of this group under the influence of climate warming on tourism, analyze and try to give travel agencies' digital innovation strategies to respond to climate warming. In order to provide some help for the sustainable development of travel agencies.

The Influence of Social Networks on the Choice of a University Brand by Generation Y

2021 ◽  
Vol 4 (62) ◽  
pp. 5-22
Author(s):  
Nargiza Aliyeva ◽  
Gaukhar Mukhamediyeva
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Brand Equity ◽  
Generation Y ◽  
Word Of Mouth ◽  
Social Space ◽  
Electronic Word Of Mouth ◽  
The Impact ◽  
Positive Effect ◽  
University Brand

Social networks are actively penetrating into all spheres of our society. The influence of social media is strongly affected by the younger generation, who spends a lot of time in the virtual social space. The purpose of this study was to study the influence of social networks on the choice of a university brand by representatives of generation Y. The data was collected through an online survey using the Google forms service. The results obtained indicate that social media engagement has a positive effect on brand image. Firm-created and user-generated social media communication have a positive effect on brand equity in Higher Education Institutions. Brand equity positively influences Brand choice intention. The value of this study lies in the fact that it considered the influence of various factors on the formation of the intention of representatives of generation Y to choose brands of universities, taking into account the moderate effect of electronic word of mouth. The results obtained complement the scientific literature on the impact of social media on consumer behavior. The results of this study can help in understanding the choice of students of educational organizations, taking into account the influence of social networks and electronic word of mouth, which can help university marketing departments to promote brands more effectively in the social media space.

scholarly journals Corporate social responsibility impact on talent retention among Generation Y

2020 ◽  
Vol 27 (4) ◽  
pp. 369-392
Author(s):  
Intan Azurin Zainee ◽  
Fadilah Puteh
Keyword(s):  
Corporate Social Responsibility ◽  
Generation Y ◽  
Employee Retention ◽  
Research Model ◽  
Accounting Firms ◽  
Content Type ◽  
Gen Y ◽  
Talent Retention ◽  
Corporate Social ◽  
The Impact

PurposeAs the new emerging workforce, Generation Y (Gen Y) is said to be demanding, influential and possessing strong bargaining power. This study examines the impact of corporate social responsibility (CSR) on employee retention among Gen Y in the accounting profession. CSR is widely researched subject due to its applicability in multidisciplinary fields and industries. This research intends to investigate the nexus between CSR and human capital disciplines. It employs Carroll's pyramid of CSR as the main theoretical framework to establish its relationship with talent retention among Gen Y employees. This study has a threefold aim: (1) to determine the level of CSR awareness, (2) to determine the relationship between CSR dimensions and talent retention and (3) to examine the effect of CSR dimensions on talent retention.Design/methodology/approachThe paper opted for an exploratory study using the structured questionnaire. A total of 377 Gen Y accountants who are currently working in accounting firms located in Klang Valley, Malaysia, were involved as respondents. Data were analyzed using descriptive, correlation and regression analyses to answer the research objectives.FindingsThe paper provided empirical insights about the impact brought by CSR practices in financial-based firms on employee retention. It was found that all CSR elements, as suggested by Carroll, have a significant relationship with employees’ retention. The interaction between the CSR elements and employee retention accounts for 16% of the research model. Based on the multiple regression analysis, it was found that only two CSR elements are the significant predictors of employee retention among Gen Y in the case of financial-based firms in Malaysia.Research limitations/implicationsThis research covers Gen Y employees in accounting firms; thus, generalization is not applicable to other generations. Besides, the predictors of the research study utilize Carroll’s pyramid of CSR. Therefore, future research studies are encouraged to validate the research model into other sectors. Other models of CSR could also be used.Practical implicationsThis paper includes implication for the organization to understand employee retention practices on Gen Y who are currently dominating the workforce.Originality/valueThis paper fulfills an identified need to study how CSR practices could enhance employee retention among Gen Y in the organization.

scholarly journals Loyalty Model Proposal of Travel Agency Customers

2019 ◽  
Vol 11 (13) ◽  
pp. 3702
Author(s):  
Dudek ◽  
Jaremen ◽  
Michalska-Dudek ◽  
Walesiak
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Travel Agency ◽  
Travel Agencies ◽  
Research Gap ◽  
Major Factors ◽  
The Impact

Customer loyalty to a destination and accommodation services constitutes a frequent object of research; however, customer loyalty to travel agencies is rarely analyzed. The presented article is an attempt to fill in this research gap. Its purpose is to construct and verify the model covering the impact of the selected factors on the loyalty level of customers of travel agencies operating in Poland. The conceptualization of the loyalty model of travel agency customers (based on the European path-based EPSI model) proposed in the article was first used to illustrate the existing correlations in customer behavior to analyze and explain the development of the loyalty phenomenon vis-a-vis travel agency customers. The aforementioned assumptions—having applied the structural equation modelling (SEM)—were reflected in the development of the theoretical model of travel agencies customer loyalty, the empirical verification of which (N = 1151) allowed us to determine the impacts of selected factors (i.e., the perceived quality of the travel agency’s offers, its image and the satisfaction with its service buyers) on the loyalty level of travel agency customers. It has been shown that two major factors have positive impacts on the loyalty of travel agency customers: (i) the perceived quality of travel agency offers, and (ii) its image. Furthermore, the conducted analysis highlights the positive influence of the perceived value of travel agency offers on the loyalty of customers.

Exploring the Impact of CSR on Talent Management with Generation Y

2015 ◽  
Vol 4 (1) ◽  
pp. 111-121 ◽  
Author(s):  
Keri Ohlrich
Keyword(s):  
Generation X ◽  
Generation Y ◽  
Corporate Strategy ◽  
Special Focus ◽  
Structured Interviews ◽  
Simple Fact ◽  
Complex Concept ◽  
Csr Strategy ◽  
Attraction And Retention ◽  
The Impact

Developing a corporate social responsibility (CSR) strategy can help companies remain competitive, grow market share, and enhance customer loyalty. As CSR has recently become part of corporate strategy, many corporations are confronted with an employee talent shortfall. This shortfall is attributed to factors from the simple fact that there are not enough people, like Generation X not being able to replace the retiring Baby Boomers to the more complex concept of a talent mismatch. This research investigates this intersection of CSR and talent and examines the impact of CSR on employee attraction and retention, with a special focus on Generation Y. Interviews included 36 qualitative, semi-structured interviews. Results suggest that potential employees are not as much attracted by the CSR programme, but by the values of the company. Results suggest that employees do not necessarily stay at companies because of the CSR programme. From the findings, a practitioners’ guide was created. This guide outlines the drivers of attraction and retention that focus on iValue, iDevelop and iRetain.

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