Relacional: Easing the Crisis Effects in the Education Sector

ABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.

Relacional: Amenizando os Efeitos da Crise no Setor da Educação

ABSTRACT This teaching case addresses the need for change in Relacional’s business strategy, driven by the negative effects of the COVID-19 pandemic in the Brazilian educational sector in the first half of 2020. The startup is a software warehouse whose systems seek to solve specific problems of educational institutions, from basic to higher level, such as relationship, attraction, and retention of students. In the midst of a scenario of probable crisis in the sector, the partners seek business alternatives to assist educational institutions while wanting to ensure the growth and continuity of the company itself. Applicable in Entrepreneurship, Marketing, and IT courses in undergraduate and graduate Business Management programs, this case addresses concepts of Information Economy, models of offer and pricing of software.

The Relationship between Employer Branding and Talent Management: A Study on Manufacturing Sector

Talent management is a common attraction and retention technique for talented workers in the current business scenario. Still, talent management contributes to the more significant appeal, and retention of employees is an unexplored area in the manufacturing industry. In Malaysia, employer branding is gaining significance. While the idea of the Employer brand has become a routine for companies, several researchers have recently attracted the attention of this field. Developing, recruiting, and keeping workers is a great challenge for every company. The purpose of this study is to explore the relationship between positions in employer branding and talent management. The paper aims to analyze the current state of the manufacturing industry in branding roles and assess their effect on talent management. The research seeks to address the employer branding and talent acquisition concept and the company's techniques. As a result, this study aims to look into the functions of employer branding in fostering employee talent management. For a better understanding of the relationship, this research proposes a conceptual model. This research is then evolved into a concrete study hypothesis for future investigations. The goal is that the researcher's findings will reveal a substantial link between employer branding positions and talent management. For relevant practitioners and new researchers, this study will be a possible eye-opener.

The Collaborative Process of Sustainable Innovations under the Lens of Actor–Network Theory

The development of sustainable innovation (SI) is complex and risky due to the characteristics and diversity of actors involved in its process. Little is known about the collaborative process underlying this development. The objective of the paper is to explore the collaborative mechanisms and dynamics that influence the process and characteristics of sustainable innovations. The translation approach of the actor–network theory is applied to shed light on the collaborative process of two cases of sustainable innovations within small- and medium-sized enterprises. The sociotechnical graph method is used as a methodology to track the mechanisms and compare the dynamics of their processes. The results reveal that the governance characteristic of sustainable innovations and the moment of mobilization are essential aspects of the collaborative processes. They show that, depending on the intensity and systemic impacts of SI, attraction and retention are important mechanisms in the construction of the governance characteristics of SI. A manager who uses these mechanisms during the mobilization of actors, having resources related to the governance characteristics, succeeds in sustainable innovation development. The paper contributes to the literature on sustainability management by linking the ‘becoming’ of sustainable innovations to their collaborative processes. It also informs managers on how to manage the collaborative process of sustainable innovations by relying on a translation approach.

Employer Branding as a Talent Management Tool: A Systematic Literature Revision

The aim of this paper is to present a systematic literature revision (SLR) that shows the relationship between the concept of employer branding (EB) and talent management (TM). Based on the EB model proposed by Backhaus and Tikoo in 2004, and the macro-contingent model for talent management introduced in 2019 by King and Vaiman, we intend both to analyse the theory correlating the EB concept and TM, and to identify TM dimensions that are reflected on the EB concept. A systematic literature revision was carried out using the Preferred Reporting Items for Systematic Reviews (PRISMA) protocol in order to identify and sum up the most relevant studies of the last 10 years concerning these topics. Findings show that scientific literature on the subject grew considerably in the last four years, reflecting the rising concern over the creation of an employer brand at the organisational level. EB explores talent attraction and retention particularly, though, unexpectedly, is also becoming a concept explored by nations to attract a qualified workforce. Analysing selected articles, we may conclude that EB is clearly considered as a tool within the largest process of talent management.

Inovação Organizacional pela Adoção de Ambiente de Trabalho Flexível: Estudo de caso da P&G Brasil

The flexible workplace can be understood as an organizational innovation that allows flexibility both in the working day and in the physical space of companies. This type of arrangement brings several consequences and directly impacts the business model of companies. The objective of this article was to identify what factors lead a company to adopt a flexible workplace, and also to identify some results of its implementation. To meet this objective, a case study was carried out at Procter & Gamble (P&G) Brazil, a company that has adopted this model for about 5 years. The results showed that the main factor that led to this adoption was the need to adapt the organizational structure to the company's business model, as it is a multinational company. The main results achieved were better assertiveness and speed in making decisions and projects, greater employee satisfaction, greater attraction and retention of talents and reduced operating costs.

HOW IMPORTANT IS A SCHOOL? EXAMINING THE IMPACT OF REMOTENESS FROM A SCHOOL ON CANADIAN COMMUNITIES’ ATTRACTION AND RETENTION OF SCHOOL-AGE CHILDREN

Many Canadian communities, especially rural communities, are concerned about youth outmigration as a cause of population decline, which is associated with fewer services and amenities. Proponents of keeping underattended schools open argue that removing a school from the community means that fewer families will want to live there, and that more families will consider leaving. Others view school closures as a rational response to population decline. Still other perspectives complicate the correlation between schools and population, noting phenomena such as children “learning to leave” and “place attachment” that modulate the temptation to move away. This paper offers an empirical test of discursive connections between school closures and mobilities by studying the population change of school-age children in Canadian census subdivisions indexed by distance to the nearest school. Based on this method, we conclude that there is a positive correlation between the school-age population in a community and proximity to a school in that community. Although our data do not answer the question of whether school closures cause population decline, or such a decline causes school closures, or both, we provide a quantitative foundation on which to ask it.

Attraction and Retention of Immigrants in Small Centres: The Case of Kingston, Ontario

Rising concern over the large number of immigrants who have settled in Canada’s three largest municipalities (Montreal, Toronto, and Vancouver) in the last two decades, has combined with recent concern over economic decline in some of Canada’s less populated regions to create a push for an increase in municipal government responsibility for issues related to immigration. This has sparked a trend in small municipalities taking action to increase their ability to attract and retain newcomers to their area. This paper explores this process through a case study of Kingston, Ontario, using 2001 and 2006 Census data and interviews with key informants in the community. Analysis of a number of factors in Kingston related to immigrant needs and community attitudes, resulted in the conclusion that this third-tier municipality is in the beginning stages of taking appropriate steps towards the sustainable attraction and retention of immigrant residents.

Attraction and Retention of Immigrants in Small Centres: The Case of Kingston, Ontario

Rising concern over the large number of immigrants who have settled in Canada’s three largest municipalities (Montreal, Toronto, and Vancouver) in the last two decades, has combined with recent concern over economic decline in some of Canada’s less populated regions to create a push for an increase in municipal government responsibility for issues related to immigration. This has sparked a trend in small municipalities taking action to increase their ability to attract and retain newcomers to their area. This paper explores this process through a case study of Kingston, Ontario, using 2001 and 2006 Census data and interviews with key informants in the community. Analysis of a number of factors in Kingston related to immigrant needs and community attitudes, resulted in the conclusion that this third-tier municipality is in the beginning stages of taking appropriate steps towards the sustainable attraction and retention of immigrant residents.