Relevance of Marketing Strategies for Gas Stations in China – An Analysis Using SPSS

This study aims to find out the relevance of marketing strategies for gas stations in China. According to IBISWorld, the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation, China National Petroleum Corporation, Sinochem Corporation, China National Offshore Oil Corporation, and BP (China) Holdings Limited. Marketing has changed over the past several years. Similarly, gas station marketing is all about more customers, greater sales, and higher profits. Technology provides many different marketing tools to see more fresh faces at the door, increase repeat sales, and improve profits. Word-of-mouth advertising should be encouraged, especially when contests are being held. The prizes from these contests may include car essentials, free coffee, free car wash, or coupons to be used at convenience stores. Customers who have won these contests would surely go around advertising the particular gas station, ultimately bringing in more customers. Other than that, managers can boost the sales volume through radio promotions as well. This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing, especially in China in hope to cater and prove to the people of China the possibility of promoting businesses, such as the oil industry.

Multidimensional Relative Poverty of Farmers in Tibetan Areas – Based on a Data Analysis on Micro Surveys

In 2020, the issue of absolute poverty has been solved, and China is building a well-off society in an all-round way. The issue of relative poverty is an important content of poverty reduction. Based on a survey data from Danba County in October 2020, this paper uses the AF method to calculate the incidence of multidimensional poverty and the multidimensional poverty index. The results showed that 44.65% of the farmers have multidimensional deprivation of any three indicators of relative poverty, and 2.79% of the farmers have serious multidimensional deprivation; the incidence of one-dimensional poverty in terms of “educational level index of head of household,” “per capita non-transfer income of households in 2019,” and “per capita household income in 2019” is the highest; at the same time, the contribution rate of the three indicators to the multidimensional poverty index is also higher than other indicators. Therefore, several suggestions have been put forward to alleviate the multidimensional relative poverty in the region from the aspects of industry development and education.

Research on the Performance Appraisal of Human Resources in Public Institutions

Under the background of economic globalization, the rapid development of the society and the intricate changes also require a leap in the economy and management level. For state-owned institutions, it is of great significance to maximize the enthusiasm of employees and managers as well as establish a scientific and efficient performance appraisal mechanism. This paper analyzes the existing problems and deficiencies of performance appraisal in public institutions and puts forward corresponding optimization countermeasures and plans.

Research on the Impact of Social Credit Improvement on the Debt Financing of Agricultural Enterprises

This study takes China’s A-shares agricultural companies as the research subjects and examines the influence of social credit environment on the debt financing of agricultural enterprises. This study has found that the improvement of social credit environment can significantly increase the debt financing scale of agricultural enterprises. After a placebo test, the replacement of explained variables, and the control of industry fixed effects, the results obtained are still significant. The mechanism test found that the scale of the enterprise has a complete intermediary effect; that is, the social credit environment can increase the scale of external financing of agricultural enterprises by increasing the scale of the enterprise. This article focuses on the impact of informal institutions on corporate debt financing, which is conducive to enriching relevant research on agricultural enterprises and has important practical significance for promoting the development of the agricultural industrial chain as well as “village revitalization.”

Comparative Analysis of the Effects of False Low-Price Marketing Strategy on Multiple Platforms

In order to make full use of the characteristics of commodity prices, merchants on e-commerce platforms have adopted the low-price marketing strategy. Regular promotional discounts can bring new vitality to the commodity sales market, but extreme discount marketing methods would lead to serious impacts on the sales of competing products, thus affecting the stable development of the online shopping market. The sales data of four electrical products using the false low-price marketing strategy on three e-commerce platforms (Taobao, JD, and Amazon) were used in this study. The sales data from different e-commerce platforms and different time periods were analyzed, and one-way ANOVA was used on the factors affecting the effect of marketing strategy. The results showed that there is a significant difference between the direct marketing of high-priced products and low-priced products on Taobao; the difference between the marketing effects of high-priced products and mid-priced products on JD and Amazon is significant. This analysis would help businesses formulate reasonable marketing strategies and promote the stable development of the online shopping market.

City Image Analysis of Food in Guangzhou – Taking Yamaha Fish Stall as an Example

In the representation system of city image, food has become a huge influence in the process of city image construction. In the construction of “food as the sky” as the city image of Guangzhou, it includes three forms: prototype image, conceptual image, and symbol image. There are several differences in the three forms, and the myth of “eating in Guangzhou” is constructed in the specific visual practice.

Packaging Design and the Changing Needs of End Consumers

With the rapid development of China’s economy, the society has entered the era of big data intelligence, leading to tremendous changes in people’s shopping methods. From the original way of shopping via traditional channels from street vendors and farmer’s markets to shopping via WeChat, Douyin, Taobao, Pinduoduo, and other digital e-commerce channels, online shopping has become the norm and an integral part of people’s life in the post-pandemic era. The shift from traditional offline shopping to online shopping calls for a change in design thinking, integrating food packaging design, consumer needs, and brand stories, reflecting individual characters and regional cultures, as well as incorporating traditional Chinese style and cultural elements.

Research on the Reform of Real Estate Taxation in the Personal Housing Ownership Link

Housing is related to the well-being of people’s livelihood, but at present, the real estate market is overheated, and the price of commercial housing remains high. The implementation of the reform of real estate tax in Shanghai and Chongqing has aroused heated discussions in the society. A timely promotion of real estate tax reform and legislation can play a role in tax regulation. This study takes the reform of real estate tax in regard to personal housing ownership link as the research theme and discusses the setting of collection scheme, the application of tax evaluation technology, as well as tax collection and management.

An Empirical Analysis of the Influence of Financial Literacy on Family Cultural Consumption – Based on the Data from CFPS

Based on the data from Chinese Family Panel Studies (CFPS), this study uses the Tobit model to empirically analyze the influence of financial literacy on family cultural consumption. This study found that the average financial literacy level of Chinese residents is still relatively low. The improvement of their financial literacy would help enhance the household cultural consumption expenditure. From this study, it is recommended that there should be an improvement in the cultural consumption of Chinese families and their quality of life by targeting financial education, raising the income level of residents, and stimulating the residents’ cultural consumption willingness.

Research on the Relationship between Entrepreneurial Self-Efficacy and Entrepreneurial Intention

Entrepreneurship is a key concept to understand the rapid development of China’s economy since the reform and opening-up. It is related to the revitalization of the Chinese nation. Formulating effective entrepreneurial policies and measures, carrying out entrepreneurship education, and promoting entrepreneurial actions are important issues that government agencies, educational institutions, and the society at all levels are paying attention to. The key lies in the insight into the psychological cognitive mechanism and motivation source of entrepreneurs in starting a business. Upon reviewing previous studies, this article believes that entrepreneurial self-efficacy and entrepreneurial intentions are the key concepts and entry points connecting entrepreneurial characteristics, entrepreneurial behavior, and cognitive research. This study explores the relationship between entrepreneurial self-efficacy and entrepreneurial intention from five dimensions: entrepreneurial planning efficacy, entrepreneurial resource acquisition, relationship coordination efficacy, risk-taking efficacy, as well as innovation and reform efficacy. Suggestions and strategies have been proposed in this article to integrate the entrepreneurial ecology of universities, society and the government, reform the entrepreneurial education model, as well as improve the entrepreneurial willingness of college students.