On the Popcultural Life of Historical Works of Art in Humorous Advertising

2021 ◽  
Vol 36 (1) ◽  
pp. 167-181
Author(s):  
Anna Stwora
Keyword(s):  

The paramount objective of this paper is to discuss the popcultural life of historical works of art in selected humorous ads. Firstly, the workings of the incongruityresolution theory of humour and script opposition are presented. Then, the author proceeds to the topic of popculturing visual art in ads. Finally, attention is paid to specific instances of popculturing and funification in several art-related multimodal ads, which makes it possible to see the mechanisms of humour elicitation resultant from the ongoing displacement of historical works of art and their transference into the pop-cultural and advertising realms. To this end, the author gathered a collection of ads in English in which visual art is used in order to introduce humour.

Author(s):  
Georgina Kleege

This chapter returns to Denis Diderot and speculates on how his life-long fascination with blindness may have influenced his theories on visual art. For example, why does he open “Notes on Painting” (1765) with a description of a blind woman? His Salon Reviews, which are considered by many to be foundational works of art criticism, employ a number of techniques to describe art work for people who could not see it for themselves. This chapter closely examines his account of his friendship with a young blind woman, Melanie de Salignac, and compares their conversations to autobiographical accounts of other blind writers, activists, scientists, and artists discussing their tactile perceptions and mental imaging.


1996 ◽  
Vol 46 (1) ◽  
pp. 152-174 ◽  
Author(s):  
A. R. Sharrock

Reading is delusion. In order to read, we have to suspend certain standards of reality and accept others; we have to offer ourselves to deceit, even if it is an act of deception of which we are acutely aware. One way of considering this paradoxical duality in the act of reading (being deceived while being aware of the deception) is more or less consciously to posit multiple levels of reading, whereby the deceived reader is watched by an aware reader, who is in turn watched by a super-reader; and so it continues. The ancient art critics, obsessed as they were with deceptive realism, provide in anecdotal form a good example of such multiplicity of perception when they tell stories of birds trying to peck at painted grapes, horses trying to mate with painted horses, even humans deceived by the lifelikeness of works of art. Such stories act as easy but potent signifiers of ‘realism’ in ancient art criticism, by showing the reactions of a ‘naive reader’ (the animals) whose deception the aware reader can enter into but also see exposed. In verbal or visual art parading itself as realistic, the artistic pretence of a pose of reality is, at some level, intended to be seen as deceptive; when it is non-realistic, or anti-realistic, or even stubbornly abstract (which it rarely is), art still demands that the reader suspend ordinary perception. But deception alone is not enough: ‘deceit’ only becomes artistic when a viewer sees through it, for a work of art which is so lifelike that no-one realizes it is not real has not entered the realm of art. The appreciation of deception happens at the moment when the deception is undone, or by the imaginative creation of a less sophisticated reader who has not seen through the deceit. That is what happens in comedy, more overtly than in other artforms, but in the same way.


2018 ◽  
Vol 3 (2) ◽  
pp. 235-240
Author(s):  
Wan Nurhasyimah W. Mohd Apandi ◽  
◽  
Ahmad Rashdi Yan Ibrahim ◽  

The use of metaphors in producing contemporary works of art is often used by artists to convey current ideas and issues in the era of contemporary visual art. The metaphor used is as a symbol for the meaning of a work in conveying the ideas and narrative of the story more creatively. In addition, the use of metaphors should be in line with the selection of subjects and meanings to be used and conveyed more accurately and effectively in the production of works to be seen and studied by art critics.


2017 ◽  
Vol 14 (1) ◽  
pp. 147-150
Author(s):  
Ana-Maria Aprotosoaie-Iftimi

Abstract Starting from the cultural mediator model, the teacher, in his turn, can be positioned from the perspective of the assumed positioned of art mediator. Thus, his role would be to make art accessible to a public under training (students). Approaching activities in an upward direction - from the uninitiated (students) towards the professionals (artists), the designed activities will thus start from the developmental needs of the students. Finding ways of connecting youth and art by introducing art into everyday life and identifying examples where elements, skills and knowledge about art can be applied in everyday life and the permanent concentration of the mediator professor on the public/youth/students and not on the works of art and, thus placing young people at the heart of artistic mediation are several ways of opening, awakening and training the interest of the new art public.


Author(s):  
G. O. Hutchinson

Visual art shows the ancient interest in motion palpably, and helps in perceiving both differences between depictions in art and literature and aspects they have in common. Mostly well-known works of art are chosen for detailed discussion. A Corinthian arbyallos shows leaping in a dance as an action admired in itself; a Boeotian skyphos gives a dynamic picture of Odysseus blown by the wind. The stele of Dexileos presents a moment of motion just before a decisive event, as does a wall-painting of Pentheus. Still further back before events come the discus-thrower (Discobolus) and a painting of Medea. A wall-painting of Hades and Persephone and Exekias’ vase-painting of Dionysus show gods in motion at the start and in the sequel of events. Artistic depictions exploit space, visual detail, and the regularity of motion; the viewer’s knowledge is important, as in literature. Lessing misguidedly thinks that literature is more suited to depicting motion; literature can do more with time, but less with physical detail and space. The contribution of the reader’s or listener’s imagination does not reduce the significance of described motion, any more than the contribution of the viewer reduces the significance of depicted thought. Part of literature’s interest in art is an interest in motion, as in ekphrasis or Pindar. Art and literature together show important variables (like speed), oppositions (as between individual and a group), structures (as of male and female). In literature, language is important to what motion arrests attention.


Author(s):  
Karin Schlapbach

This chapter shows that pantomime undermines the ostensible dichotomy of art and text by engaging in visual narration. It examines the perception of dance as a superior form of rhetoric, arguing that Lucian’s On Dancing cleverly deploys traditional ideals of rhetorical versatility (Proteus and the octopus) to show that the dancer embodies them more perfectly than the orator, because his skill is physical. The dancer’s body language is situated in the context of ancient theories of gesture and physiognomy as well as in the discourse on works of art (ekphrasis), from which the motif of silent speech and the use of notions such as ēthos and pathos are adopted. Finally, the chapter examines the possible role of Hellenistic sculptural groups emphasizing motion and narrative developments in preparing the path for pantomime’s empire-wide success.


Author(s):  
Clive Marsh

This chapter engages with two well-known works of art: the Isenheim altarpiece and Handel’s Messiah. It considers both the content and the reception and use of the two works, as examples of high art, but also as artistic products which have, respectively, become the focus of tourism and popular classical music. The way in which each purveys an understanding of Christian redemption is examined both for Christian believers and for Western citizens more broadly. At the heart of the exposition is the way that the artistic forms of the two works –as visual art and music—themselves contribute to the understanding of salvation presented and received.


2012 ◽  
Vol 10 (3/4) ◽  
pp. 204-214 ◽  
Author(s):  
Katherine Barnard-Wills ◽  
David Barnard-Wills

Contemporary art has recently started to engage with surveillance. Before this trend developed art theory had developed a rangeof approaches to understanding identity in art, sometimes borrowing from social, psychoanalytic and political theory. Art work atthe intersection of surveillance and identity tends to focus upon the representation of the human body as subject of surveillanceand bearer of identity. However, contemporary surveillance is data, categorisation and flows of information as much as it isCCTV and images of the person. There are notably fewer works of art that engage with ‘dataveillance’. This paper engages withsuch artwork as a case study for assessing the suitability of contemporary art historical theories of identity to make sense ofidentity in a surveillance society.


2019 ◽  
Vol 15 (1) ◽  
pp. 1-12
Author(s):  
Soeprapto Soedjono

ABSTRAKSebagaimana yang terjadi pada ranah seni sastra dan seni rupa, pengaruh surealisme sebagai moda artistik penciptaan karya seni, ternyata juga memengaruhi perkembangan bentuk dan genre baru di ranah fotografi. Sebagai bagian dari upaya-upaya penciptaan karya kreatif fotografis, beberapa fotografer menggunakan berbagai aspek dalam domain fotografi untuk juga bisa menampilkan karya-karya yang bernuansa surréal dan terkesan bersifat surealistis dengan berbagai teknik-teknik penciptaan visualnya. Prinsip-prinsip surealisme yang berkaitan dengan upaya memadukan elemen visual yang nyata dan yang bersifat tidak nyata (virtual, dream-like, fantasy) dalam karya-karya fotografi merekamenghasilkan sebuah fenomena ‘keraguan’ dalam menyikapi karya fotografinya. Hal ini terjadi karena yang selama ini karya fotografi diyakini sebagai medium penghasil karya seni visual yang nyata/realis dan merupakan satu bentuk representasi realitas yang faktual telah menjadi ‘ragu’ terhadap hasil karya fotografi surrealistic yang diciptakannya.Visualisasi bentuk-bentuk yang riil tertampilkan bertentangan dengan kelayakan konvensi logika visual alamiah realisme media fotografi yang ada. Namun, secara artistik tentunya kehadiran fotografi surealistik ini bisa dijadikan sebagai salah satu upaya alternatif penampilan visual karya seni fotografi yang ekspresif. Dalam arti bahwa ranah fotografi juga memiliki moda ungkapan ekspresif estetik yang juga memiliki kemungkinan untuk mengekplorasi aspek-aspek dunia mimpi bawah sadar, fantasi, yang bernuansa simbolisme visual dalam kancah pengembangan budaya visual yang bernilai ‘nyata - tidak nyata’. Surrealism Photography: Aesthetic Visualization of the Imagination Fantasy Imagery. As appeared in the sphere of literary and fine arts, the influence of surrealism as an artistic mode for the creation of works of art, apparently it also influences the development of new forms and genres in the sphere of photography. As part of the efforts to create photographic creative works, some photographers use various aspects in the photographic domain to also be able to present works which are surreal in nature and seem surrealistic in their various visual creation techniques. The principles of surrealism are associated with the attempts to combine visual elements which are real and not real (virtual, dream-like, fantasy) in photography works produce a phenomenon of ‘doubt’ in addressing the photographic work. This happens because all this time photography is believed to be a medium that produces visual art works that are real or realistic and is a form of factual reality representation which has become ‘doubtful’ of the surrealistic photographic works that it creates. The visualization of the real forms that appear is contrary to the feasibility of the natural visual logic conventions of the realism of the existing photographic media. However, artistically, the presence of this surrealistic photography can be used as an alternative attempt for the visual appearance of expressive photographic artworks. In the sphere of photography, it makes sense that it has an aesthetic expressive mode of expression which also has a possibility to explore the aspects of the subconscious self, fantasy, having the nuance of visual symbolical in the domain of developing visual culture which could be valued as ‘real-not real’.


2014 ◽  
Vol 1 (1) ◽  
pp. 17-26
Author(s):  
Irma Damajanti ◽  
Setiawan Sabana ◽  
Ira Adriati

Pada era seni rupa kontemporer, pembacaan karya tidak lagi hanya terbatas padahasil analisis dan interpretasi unsur-unsur formal, namun juga mempertimbangkanketerkaitannya dengan psikobiografi seniman sehingga dapat memberikan gambaranyang lebih lengkap tentang karakter seni rupa yang multifaset. Penelitian inidirancang untuk mengidentifikasi representasi aspek ketidaksadaran dalam karya senirupa Indonesia dan menginterpretasikan simbol-simbolnya. Seniman yang karyanyadipilih sebagai studi kasus dalam penelitian ini adalah I Gusti Ayu Kadek Murniasih,Entang Wiharso, dan Ugo Untoro. Pendekatan yang digunakan adalah pendekatanmultidisiplin (psikologi seni dan semiotika. Berdasarkan hasil analisis, aspekketidaksadaran yang direpresentasikan melalui simbol-simbol visual yang khas dalamkarya ketiga seniman cenderung lahir dari pengalaman traumatik yang melahirkanketakutan, kesakitan, dan agresi. Melukis bagi ketiganya adalah proses katarsis,media untuk mensublimasikan/memperhalus dorongan-dorongan naluri ketakutan,kesakitan, dan agresi ke dalam bentuk karya yang dapat diterima dan diapresiasidengan baik oleh masyarakat. A Study on Unconsciousness Aspect in the 2000-2011 Works of Indonesia VisualArt. In the era of contemporary visual art, the works of art cannot be read merelylimited to the analysis and interpretation of the formal elements but have to include theconsideration about the artist’s psychobiography so that there will be a more completepicture about the multifaceted visual arts. This research is carried out to identify therepresentation of the unconsciousness aspect in the works of visual arts and then interpretthe symbols. The selected samples are the works of I Gusti Ayu Kadek Murniasih,Entang Wiharso, and Ugo Untoro. The multidisciplinary (art psychology and semiotics)approach is applied within the qualitative method used. Based on the analysis result,the unconsciousness aspect represented in unique visual symbols in the works of thethree artists is originated in their traumatic experiences which generate fear, pain, andaggression. For them, painting is their catharsis process, the media to sublime/smoothentheir impulse of fear, pain, and aggression so that the society can accept and appreciatetheir works.


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