Ljubljana to Tokyo: Understanding Drivers of Young-Adult Consumer Innovativeness and the Role of Regionalism in Eastern Europe and East Asia

2018 ◽  
Vol 23 (3) ◽  
pp. 502-522 ◽  
Author(s):  
Zhonghui Ding ◽  
Davor Vuchkovski ◽  
Vesna Žabkar ◽  
Morikazu Hirose ◽  
Matevž Rašković
2020 ◽  
Author(s):  
Z Ding ◽  
M Hirose ◽  
V Žabkar ◽  
Kim Fam ◽  
Matevz Raskovic

© 2019 Elsevier Inc. The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.


2020 ◽  
Author(s):  
Matevz Raskovic ◽  
Z Ding ◽  
M Hirose ◽  
V Žabkar ◽  
Kim Fam

© 2019 Elsevier Inc. The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.


2020 ◽  
Author(s):  
Matevz Raskovic ◽  
Z Ding ◽  
M Hirose ◽  
V Žabkar ◽  
Kim Fam

© 2019 Elsevier Inc. The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.


2016 ◽  
Author(s):  
Zhonghui Ding ◽  
Davor Vuchkovski ◽  
Vesna Žabkar ◽  
Morikazu Hirose ◽  
Vatroslav Škare ◽  
...  

2020 ◽  
Author(s):  
M Rašković ◽  
Z Ding ◽  
M Hirose ◽  
V Žabkar ◽  
Kim Fam

© 2019 Elsevier Inc. The article addresses consumer ethnocentrism (CET) and consumer decision-making styles (CDMS) of young-adult consumers. We explore the level of between- and within-regional differences in CDMS in East Asia and Central and Eastern Europe. Drawing on Social identity theory, we explore various “constellations” of young-adult consumers with regards to their CDMS and assess to what extent can we discriminate between various consumer segments based on CET. We test hypotheses on matched samples' survey data from China, Japan, Slovenia and Croatia. Our study confirms low ethnocentric tendencies of young-adult consumers at regional, country and segment levels. We identify diverse CDMS archetypes between and within the respective countries and regions. Inter-regional differences are not bigger than country-level differences. We find weak pair-wise correlations between CET and some CDMS only in the case of Central and Eastern Europe.


2019 ◽  
Vol 5 (1) ◽  
pp. 91-110
Author(s):  
Michael G. Verile ◽  
Melissa M. Ertl ◽  
Frank R. Dillon ◽  
Mario De La Rosa

Author(s):  
Stefan Tibuleac

This article analyzes the most current security issues for the Republic of Moldova that are part of the regional security context of Eastern Europe –the region that can be considered the epicenter of international tensions through which the„geopolitical line of fracture”passes. The geographical position of the Republic of Moldova makes this state particularly sensitive to any negative trends in theregion. Growing of international tensions creates security threats and complicates economic development. From a historical point of view, Moldova has repeatedly fallen victim by the confrontation of the great powers. Therefore, the Republic of Moldova has a vital interest in preventing a new conflict in Eastern Europe. This article is based on a number of assumptions made by changes in the European security environment, such as the „shift of weight” to the East, strategic uncertainty, increasing the role of non-state actors, the situation in eastern Ukraine, etc. Based on these assumptions, this article makes an attempt to outline the potential role of the Republic of Moldova in the Eastern European security system, taking into account the desideratum for integration of the republic into the European Union. Other relevant factors will be taken into account for shaping the role of the Republic of Moldova in the European security system, namely: the security deficit; the impact of NATO and EU security policy; the rebirth of the project to create a regional defense alliance, etc. This article will largely take into account the military aspects of security. Keywords: Republic of Moldova, national security, Eastern Europe, NATO, Intermarium, defence, threats, risks, challenges


Sign in / Sign up

Export Citation Format

Share Document