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Who needs television these days? Streaming services offer an oversupply of series and films. On Youtube there are videos on every conceivable topic. And over WhatsApp, new social media clips are constantly distributed to our smartphones. In the face of digital change and ubiquitous moving-image content, television is facing an existential test. Only the development of new business models and TV formats that represent genuine "originals" can ensure the long-term survival of the broadcasters. At the same time, an early and systematic detection and implementation of technology is essential. This book presents a suitable innovation and change management system to provide professional content creations and technology solutions in a manner, that is quality-orientated, timely delivered and cost-effective. Particular attention is paid to the possibilities for creative work. Ultimately creativity is decisive for success in the TV market.