scholarly journals A Study on Purchase Satisfaction and Repurchase Intention accoding to Usage Motivation when Purchasing Fashion Products in Social Commerce

2014 ◽  
Vol 16 (4) ◽  
pp. 596-603 ◽  
Author(s):  
Hyun Ji Lee
Keyword(s):  
Repurchase Intention ◽  
Social Commerce ◽  
Fashion Products ◽  
Purchase Satisfaction

“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Reema Singh
Keyword(s):  
Emotional Attachment ◽  
Repurchase Intention ◽  
Self Disclosure ◽  
Content Type ◽  
Self Identity ◽  
New Perspective ◽  
Grocery Purchase ◽  
Strategic Market ◽  
Purchase Satisfaction

Purpose Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring together theories on anthropomorphism, trust, emotional attachment, self-connection and self-disclosure in one conceptual framework establishing that consumer–VAI relationship has significant implications for grocery purchase satisfaction and intention to repurchase using VAIs. Design/methodology/approach The study tested seven hypotheses through a survey-based approach comprising of two studies. Findings The study empirically supports VAI anthropomorphism and trust in VAIs as predictors of consumer–VAI emotional attachment and establishes the moderating role of consumer self-disclosure. Consumer–VAI self-connection resulting from emotional attachment results in grocery purchase satisfaction and intention to repurchase using VAIs. Research limitations/implications The article offers a novel perspective on consumer–VAI relationships and the use of VAIs for grocery purchases. It establishes an agentic role of consumers when ordering groceries using VAIs, creating a deeper understanding of how consumer–VAI emotional attachment results in extensions of consumers’ self-identity, resulting in purchase satisfaction and repurchase intention using VAIs. Practical implications Establishing a consumer–VAI relationship, the article brings out the strategic importance of VAIs for marketers in grocery purchases and repurchases, which can be extended to other purchases. Originality/value The article offers a new perspective on establishing VAIs as strategically important market-facing devices by examining consumer relationships with VAIs and offering valuable insights on how consumer emotional attachment with VAIs results in satisfaction and intention to repurchase using VAIs.

How does group-buying website quality for social commerce affect repurchase intention? Evidence from Chinese online users

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zhuo Sun ◽  
Hong Zhao ◽  
Zongshui Wang
Keyword(s):  
Repurchase Intention ◽  
Social Commerce ◽  
Is Success ◽  
Website Quality ◽  
Content Type ◽  
Group Buying ◽  
Social Satisfaction ◽  
Customer Involvement ◽  
Success Model ◽  
Economic Satisfaction

PurposeThe success of social commerce group-buying information system (IS) is not a simple accumulation of functions, but a complex process of system integration that makes it difficult to design a high-quality website to improve the conversion rate of users has become a top priority for online companies. The purpose of this study is to further improve the IS success model to adapt to the new research scenarios and explore the boundary conditions between different satisfaction and repurchase intention.Design/methodology/approachIn this study, the users who have used the group-buying website quality for social commerce in the last 6 months are the objects of this study. Finally, 436 valid data were collected by questionnaire survey and analyzed by Smart PLS.FindingsThe results indicate that the four dimensions of website quality enhance consumers' economic satisfaction and social satisfaction, except that the path of system quality and social satisfaction is not significant. Economic satisfaction and social satisfaction also have a significant positive effect on repurchase intentions. Besides, the interactive effect of customer involvement and economic satisfaction has no significant impact on repurchase intention, but customer involvement plays a moderate role in the path of social satisfaction on repurchase intention.Originality/valuen order to make the IS success model better evaluate the characteristics of social commerce sites comprehensively, this present research introduces the measurement construct of interaction quality. Moreover, this study examines the effect of mechanism of economic satisfaction and social satisfaction on repurchase intention from the perspective of practical benefit and psychology. Finally, the boundary conditions of the effect of satisfaction on repurchase intention are explored.

scholarly journals The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce

2018 ◽  
Vol 14 (1) ◽  
pp. 32 ◽  
Author(s):  
Zakaria Wahab ◽  
Muchsin Saggaf Shihab ◽  
Agustina Hanafi ◽  
Hera Febria Mavilinda
Keyword(s):  
Online Shopping ◽  
Social Commerce ◽  
Fashion Products ◽  
Impulsive Buying ◽  
Shopping Motivation

scholarly journals The Effects of Experiential Marketing and Social Media Marketing on Repurchase Intention with Brand Trust as Variable Mediation for Wearing Klamby Hijab Fashion Products

2021 ◽  
Vol 6 (6) ◽  
pp. 35-41
Author(s):  
Anis Khoirunnisa ◽  
Rina Astini
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
Internet Technology ◽  
Social Media Marketing ◽  
Brand Trust ◽  
Repurchase Intention ◽  
Interesting Phenomenon ◽  
Cross Sectional ◽  
Experiential Marketing ◽  
Fashion Products

The development and advancement of internet technology have been largely viewed as a very lucrative business opportunity by some. Hijab fashion products are one of the businesses that are currently thriving in their use of social media. In Indonesia, the growth of Wearing Klamby products is beginning, and there is an interesting phenomenon where the brand's products always sell out quickly when a new product series is launched. The purpose of this study was to ascertain the factors influencing repurchase intention and brand trust for Wearing Klamby hijab fashion products. The research is quantitative in nature and includes cross-sectional research. The population for this study consisted of all customers of Wearing Klamby fashion who had made at least two purchases of Wearing Klamby products. The probability sampling method combined with a simple random sampling technique will be used in this study to obtain 155 respondents. The findings of this study indicate that experiential marketing, social media marketing, and brand trust all have a positive and significant effect on repurchase intention. Experiential marketing and social media marketing have a positive and significant effect on brand trust to a lesser extent. In this study, brand trust as a mediating variable had a positive and significant effect on repurchase intention.

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