“Because We Have Nothing”
The case of the 1962 World Cup sheds light on the relationship between the global Cold War and local popular culture in Latin America. Matches between teams from different sides of the Iron Curtain provoked commentaries on life in the Soviet Union and the possible advantages of state-controlled economies. It spoke volumes about the political scenario in Chile rather than in the United States or the Soviet Union. At the same time, football directors navigated Cold War divisions within FIFA to procure their support for Chile’s bid to host the Cup. When hoping to sway the Eastern bloc countries, directors emphasized the vibrant Chilean labor movement and respect for Socialist and Communist parties. This strategy paid off, garnering the vote of both the Soviet Union and the United States. The reluctance of the conservative Chilean government of Jorge Alessandri to invest in the event made it clear that Alessandri had little interest in using the World Cup to promote a political agenda. Nonetheless, the World Cup of 1962 demonstrates how informal actors understood themselves as ambassadors, debated the Cold War, and rendered sport a site of political performance.