BP’S CONSTRUCTION OF AN ORGANIZATIONAL IDENTITY ON ITS WEBSITE: A CASE STUDY OF DISCURSIVE LEGITIMIZATION

2014 ◽  
Vol 7 (2) ◽  
pp. 49
Author(s):  
Dita Trčková
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Corporate Identity ◽  
Moral Values ◽  
Critical Discourse ◽  
Human Beings ◽  
British Petroleum ◽  
Environmentally Conscious ◽  
Oil Companies

The paper presents a critical discourse analysis of the website of one of the world’s major oil companies, Beyond Petroleum (BP), formerly British Petroleum, with the focus on investigating the construction of BP’s corporate identity. The analysis reveals that BP enacts multiple positive discursive roles, including the identities of an indispensable organization, a philanthropist, an environmentally conscious company, an explorer, a researcher, an educator and an American dream achiever. These roles serve as a potent legitimizing strategy since they enable BP to be associated with higher social and moral values. The analysis shows that BP’s environmentally protective ethos adopts the ideology of the domination of human beings over nature through technology, an ideology which is suited to the company’s profit-making purpose.

scholarly journals Re-defining gender as a heinous crime: A case study from the Brazilian Chamber of Deputies

2020 ◽  
pp. 095792652097721
Author(s):  
Janaina Negreiros Persson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Gender Ideology ◽  
Critical Discourse ◽  
Public Hearing ◽  
Rhetorical Invention ◽  
Social Actors ◽  
The Public ◽  
The Core

In this article, we explore how the discourses around gender are evolving at the core of Brazilian politics. Our focus lies on the discourses at the public hearing on the bill 3.492/19, which aimed at including “gender ideology” on the list of heinous crimes. We aim to identify the deputies’ linguistic representation of social actors as pertaining to in- and outgroups. In addition, the article analyzes through Critical Discourse Analysis how the terminology gender is represented in this particular hearing. The analysis shows how some of the conservative parliamentarians give a clearly negative meaning to the term gender, by labeling it “gender ideology” and additionally connecting it with heinous crimes. We propose that the re-signification of “gender ideology,” from rhetorical invention to heinous crime, is not only an attempt to undermine scientific gender studies but also a way for conservative deputies to gain more political power.

“We must unite now or perish!”

2019 ◽  
Vol 18 (2) ◽  
pp. 252-271 ◽  
Author(s):  
Mark Nartey
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Historical Approach ◽  
Discursive Strategies ◽  
Kwame Nkrumah ◽  
Pan African ◽  
The World ◽  
Discourse Historical Approach

Abstract This paper presents a discourse-mythological analysis of the rhetoric of a pioneering Pan-African and Ghana’s independence leader, Kwame Nkrumah, drawing on Ruth Wodak’s discourse-historical approach to critical discourse analysis. The thesis of the paper is that Nkrumah’s discourse, in its focus on the emancipation and unification of Africa, can be characterized as mythic, a discursive exhortation of Africa to demonstrate to the world that it can better govern itself than the colonizers. In this vein, the paper analyzes four discursive strategies employed by Nkrumah in the creation and projection of his mythology: the introduction or creation of new discourse events, presupposition and implication, involvement (the use of indexicals) and lexical structuring and reiteration. This study is, therefore, presented as a case study of mythic discourse within the domain of politics.

The responsibility of an ethnocentric consumer – nationalistic, patriotic or environmentally conscientious? A critical discourse analysis of “buy domestic” campaigns

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiia-Lotta Pekkanen ◽  
Visa Penttilä
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Corporate Responsibility ◽  
Methodological Approach ◽  
Critical Discourse ◽  
Content Type ◽  
Responsible Consumption ◽  
Consumer Responsibility ◽  
Practical Implications

PurposeThe study examines the responsibilisation of an ethnocentric consumer in commercial, meta-organisational discourses. In addition to nationalistic and patriotic discourses, the focus is on wider conceptualisations of consumer responsibility.Design/methodology/approachThe paper uses critical discourse analysis as a methodological approach to conduct an empirical case study on the texts of two producer-driven labelling campaigns.FindingsThe campaign texts create possibilities for ethnocentric consumption with positioning, argumentative and classificatory discourses. Patriotic responsibilisation is emphasised, together with rationales to take action on environmental concerns.Practical implicationsThe study highlights the responsibility of marketers over their corporate responsibility communication, suggesting that ethnocentric promotions may have the power to alter how consumers take action on various responsibility concerns.Social implicationsThe study surfaces the tensions that responsible consumption can entail for consumers. Indeed, nationalistic and patriotic discourses may alter our understanding of responsibility issues that may seem completely separate from the concepts of nationalism and patriotism.Originality/valueThe paper shows how different organisational texts are deployed to bring about the idea of ethnocentric consumption and how this relates to responsibility discourses, nationalism and patriotism.

Discursive strategies for disinformation on WhatsApp and Twitter during the 2018 Brazilian presidential election

First Monday ◽  
2020 ◽  
Author(s):  
Raquel Recuero ◽  
Felipe Soares ◽  
Otávio Vinhas
Keyword(s):  
Discourse Analysis ◽  
Mixed Methods ◽  
Critical Discourse Analysis ◽  
Presidential Election ◽  
Critical Discourse ◽  
Conspiracy Theories ◽  
Mixed Methods Approach ◽  
Discursive Strategies ◽  
Rational Explanation

This paper aims to analyze and compare the discursive strategies used to spread and legitimate disinformation on Twitter and WhatsApp during the 2018 Brazilian presidential election. Our case study is the disinformation campaign used to discredit the electronic ballot that was used for the election. In this paper, we use a mixed methods approach that combined critical discourse analysis and a quantitative aggregate approach to discuss a dataset of 53 original tweets and 54 original WhatsApp messages. We focused on identifying the most used strategies in each platform. Our results show that: (1) messages on both platforms used structural strategies to portray urgency and create a negative emotional framing; (2) tweets often framed disinformation as a “rational” explanation; and, (3) while WhatsApp messages frequently relied on authorities and shared conspiracy theories, spreading less truthful stories than tweets.

scholarly journals APPROACHING TWITTER SOCIOLOGICALLY: A CASE STUDY OF THE PUBLIC HUMILIATION OF HIV-POSITIVE WOMEN

2015 ◽  
Vol 144 (144) ◽  
Author(s):  
ISMINI SIOULA-GEORGOULEA
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Political Action ◽  
Online Discussion ◽  
Critical Discourse ◽  
Hiv Positive ◽  
The Public ◽  
Hiv Positive Women ◽  
Political Implications

<p><em>The present study examines the online discussion on Twitter regarding the stigmatization of HIV-positive women in Athens in May 2012. The method of critical discourse analysis is applied on the anti-sovereign discourses that were articulated on Twitter, while the incident was taking place. The virtual countersphere is analyzed with regards to its political implications, such as the reproduction of the unfree sovereign discourse and the mobilization towards political action.</em></p>

scholarly journals Humor As a Means of Manipulating a Social Group’s Opinion in Modern Online Communities (A Case-Study on ‘the Houses of’ 2ch and Pikabu)

2020 ◽  
Author(s):  
Elena Mikhalkova ◽  
Pavel Tretyakov ◽  
Irina Pupysheva ◽  
Alexey Ivanov ◽  
Nadezhda Ganzherli
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Critical Discourse ◽  
Social Nature ◽  
Norms And Values ◽  
Before And After ◽  
Communication Space ◽  
The Media ◽  
General Difference

The Internet is a communication space where newly formed communities are searching for ways to reflect on their social nature. We provide a theoretical framework to demonstrate how humor was used to manipulate social groups before and after the emergence of the media. We use Critical Discourse Analysis and pragmatics to study several cases of social manipulation through humor. The two Internet communities, 2ch and Pikabu, being among the largest Russian-speaking entertainment communities, often compete and use humor as a way to manipulate their representatives for social purposes: to consolidate, fight back, reflect on the norms and values of their community. Our research shows that these communities follow the old traditions of humor and laughter in order to organize a poorly regulated information space. Although 2chers tend to use trolling more often, there is no general difference between these communities in the way they use humor to manipulate their social group. Keywords: humor, laughter, Internet, social cognition, Critical Discourse Analysis, pragmatics, speech act

scholarly journals Conceptualization of South Ossetia conflict by Russian bloggers

2019 ◽  
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cognitive Linguistics ◽  
Point Of View ◽  
Critical Discourse ◽  
Human Beings ◽  
South Ossetia ◽  
The Media ◽  
Media Narratives ◽  
The Relationship

The present study analyzes the narratives by Russian bloggers on the 2008 South-Ossetia conflict. This analysis of political discourse is underpinned by the principles of cognitive linguistics, developed on the basis of bodily experience of human beings. The combination of different approaches leads to a more comprehensive analysis and concise interpretation of events taking place in society. This cognitive-discursive perspective differs from traditional studies of mass media narratives which mostly base on Discourse Analysis (DA) and/or Critical Discourse Analysis (CDA), i.e., language in use is studied from the perspective of meaning on/ above the level of sentences and through the relationship between language and society, as well as language and power. Methodologically, this study was conducted on the basis of integrative speech analysis, critical discourse analysis, and cognitive linguistics. From the cognitive point of view, bloggers’ discourse is based on concepts evaluated positively (BENEFIT, FAIRNESS/HONORABLE CASE), negatively (CONQUER, PROBLEM, VANDALISM, NEGOTIATED MATCH), and neutrally (DEMONSTRATION, TEST). From the linguistic point of view, in their discourse, bloggers extensively use metaphors, which belong to the most effective ways of expressing opinions and are widely used by the media to create vivid images of the events described. A qualitative generalization of the data of content analysis proves that the attitude of Russian bloggers to the conflict is quite diverse, there is no consensus about how the war was fought, about its results, about the current situation and future prospects for the region.

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