Collaborative Social Media Campaigns and Special Collections: A Case Study on #ColorOurCollections

From February 1 to February 5, 2016, The New York Academy of Medicine Library launched #ColorOurCollections, a social media campaign that invited libraries, museums, and other cultural institutions to share images from their collections for users to color and repost on Twitter, Facebook, Instagram, and Pinterest. The current popularity of adult coloring books inspired the idea. Large print runs and parallel sales of adult coloring books by Joanna Basford, Dover’s Creative Haven line, and others demonstrate a surge of interest in adult coloring, a format that encourages participatory art-making. In 2015, coloring books dominated the trade paperback bestseller list, accounting for “13.5% of the total [list] positions.” Recently, librarians have responded to the trend, forming library coloring clubs and adult coloring therapy programs.3 In this article, we discuss the goals of #ColorOurCollections, its successes and challenges, and offer recommendations for special collections in libraries interested in embarking on social media campaigns.

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Surviving Sandy

Library Science and Administration ◽

10.4018/978-1-5225-3914-8.ch048 ◽

2018 ◽

pp. 1016-1039

Author(s):

Sushan Chin

Keyword(s):

New York ◽

Social Media ◽

York City ◽

Disaster Recovery ◽

New York University ◽

Disaster Plan ◽

Special Collections ◽

Major Disaster ◽

The Right

This chapter offers a case study on how the New York University medical archives, located in New York City, recovered from Superstorm Sandy and resumed operations. The importance of having the right tools, such as a disaster plan and business continuity plans, are emphasized. With the right tools, institutions can recover from disasters of most magnitudes. Experiences shared in this chapter include working with a disaster recovery company, implementing digital technology to provide access to library and archival collections, and utilizing social media and other Web 2.0 technology to improve communications between staff and patrons. These experiences will assist archivists, curators, and special collections managers in preparing for and recovering from a major disaster.

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Surviving Sandy

Advances in Library and Information Science - Handbook of Research on Disaster Management and Contingency Planning in Modern Libraries ◽

10.4018/978-1-4666-8624-3.ch016 ◽

2016 ◽

pp. 366-388

Author(s):

Sushan Chin

Keyword(s):

New York ◽

Social Media ◽

York City ◽

Disaster Recovery ◽

New York University ◽

Disaster Plan ◽

Special Collections ◽

Major Disaster ◽

The Right

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James Moses. Trends in Rare Books and Documents Special Collections Management. 2013 Edition. New York: Primary Research Group, 2013. 64p. $75 (ISBN 978-1-57440-226-1).

RBM A Journal of Rare Books Manuscripts and Cultural Heritage ◽

10.5860/rbm.15.1.419 ◽

2014 ◽

Vol 15 (1) ◽

pp. 78-80

Author(s):

Amy Chen

Keyword(s):

New York ◽

Public Library ◽

Ohio State University ◽

State University ◽

Collections Management ◽

Special Collections ◽

Rare Books ◽

The Ohio State University ◽

The University

Trends in Rare Books and Documents Special Collections Management, 2013 edition by James Moses surveys seven special collection institutions on their current efforts to expand, secure, promote, and digitize their holdings. The contents of each profile are generated by transcribed interviews, which are summarized and presented as a case study chapter. Seven special collections are discussed, including the Boston Public Library; AbeBooks; the University of Illinois at Urbana-Champaign; Washington University of St. Louis; the Archives and Rare Books Library, University of Cincinnati; the Rare Books and Manuscript Library at The Ohio State University; and the Manuscript, Archives, and Rare . . .

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Fan Engagement in Motorsports: A Case of the FIA World Rally Championship

The Journal of Media Innovations ◽

10.5617/jomi.6289 ◽

2019 ◽

Vol 5 (1) ◽

pp. 31-44

Author(s):

Hans Erik Næss ◽

Sam Tickell

Keyword(s):

Social Media ◽

Media Campaign ◽

Audience Engagement ◽

Media Campaigns ◽

Building Relationships ◽

Transmedia Storytelling ◽

Fan Engagement

Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community facilitation and ‘transmedia storytelling’, as well as the method of autoethnography, our finding is that RallytheWorld, through its audience engagement techniques provided WRC fans with a new experience while respecting the championship’s sporting traditions. This combination, we argue, made RallytheWorld a qualitatively better offer to rally fans than comparable social media campaigns in the WRC.

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False Information Narratives

Advances in Media, Entertainment, and the Arts - Handbook of Research on Deception, Fake News, and Misinformation Online ◽

10.4018/978-1-5225-8535-0.ch018 ◽

2019 ◽

pp. 326-348

Author(s):

J. J. Sylvia IV ◽

Kyle Moody

Keyword(s):

Social Media ◽

Best Practices ◽

Presidential Election ◽

Internet Research ◽

False Information ◽

Media Campaigns ◽

Geographic Locations ◽

The U.S ◽

The Way

The issue of Russian interference in the 2016 U.S. Presidential election has been widely debated by scholars and journalists. However, these works have not fully analyzed the ads that have been released by Facebook and the U.S. Congress. This project uses a case study to analyze the ads posted by the Russian-affiliated Internet Research Agency, considering the quantities of ads targeted to particular geographic locations, the frequency of targeting for unique keywords, and the reach and impressions of each of the ads. Further, these results are compared to results from best practices in traditional social media campaigns as a way to better understand the goals and potential impacts of the IRA ads. In conclusion, the project, by analyzing the full set of IRA ads, sheds new light on the way false information narratives were leveraged by the Russian-linked IRA.

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Using the president’s tweets to understand political diversion in the age of social media

Nature Communications ◽

10.1038/s41467-020-19644-6 ◽

2020 ◽

Vol 11 (1) ◽

Author(s):

Stephan Lewandowsky ◽

Michael Jetter ◽

Ullrich K. H. Ecker

Keyword(s):

New York ◽

Social Media ◽

Agenda Setting ◽

Media Coverage ◽

New York Times ◽

Political Agenda ◽

Mainstream Media ◽

The Media ◽

Increased Activity

Abstract Social media has arguably shifted political agenda-setting power away from mainstream media onto politicians. Current U.S. President Trump’s reliance on Twitter is unprecedented, but the underlying implications for agenda setting are poorly understood. Using the president as a case study, we present evidence suggesting that President Trump’s use of Twitter diverts crucial media (The New York Times and ABC News) from topics that are potentially harmful to him. We find that increased media coverage of the Mueller investigation is immediately followed by Trump tweeting increasingly about unrelated issues. This increased activity, in turn, is followed by a reduction in coverage of the Mueller investigation—a finding that is consistent with the hypothesis that President Trump’s tweets may also successfully divert the media from topics that he considers threatening. The pattern is absent in placebo analyses involving Brexit coverage and several other topics that do not present a political risk to the president. Our results are robust to the inclusion of numerous control variables and examination of several alternative explanations, although the generality of the successful diversion must be established by further investigation.

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Accessible, Dynamic Web Content Using Instagram

Information Technology and Libraries ◽

10.6017/ital.v37i1.10230 ◽

2018 ◽

Vol 37 (1) ◽

pp. 19-26 ◽

Cited By ~ 3

Author(s):

Jaci Wilkinson

Keyword(s):

Social Media ◽

Web Services ◽

Institutional Commitment ◽

Web Content ◽

Content Creation ◽

Dynamic Content ◽

Competing Interests ◽

Special Collections ◽

Dynamic Web

This is a case study in dynamic content creation using Instagram’s API. An embedded feed of the Mansfield Library Archives and Special Collections’ most recent Instagram posts was created for their website’s home page. The process to harness Instagram’s API highlighted competing interests: web services’ desire to most efficiently manage content, Archives staff’s investment in the latest social media trends, and everyone’s institutional commitment to accessibility.

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Shoestring Social Media: Building a Social Media Presence for UNCG’s Special Collections and University Archives

North Carolina Libraries ◽

10.3776/ncl.v75i1.732 ◽

2016 ◽

Vol 75 (1) ◽

Author(s):

Erin Lawrimore

Keyword(s):

Social Media ◽

North Carolina ◽

Everyday Life ◽

University Of North Carolina ◽

Sustainability Planning ◽

Special Collections ◽

University Archives ◽

Social Media Presence ◽

The University

Social media is now a part of everyday life for the majority of adults. With such high adoption rates, archives and special collections cannot afford to ignore this important venue for advocacy and awareness building. In this case study, the author will explore how staff of the Martha Blakeney Hodges Special Collections and University Archives (SCUA) at the University of North Carolina at Greensboro (UNCG) established and built a social media presence that stretches across multiple platforms and audiences to spread the word about our collections and our work. The author will also examine the issue of sustainability planning and growth through assessment.

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