scholarly journals Rethinking commercial strategy – A patient-centered commercial model

1969 ◽  
Vol 16 (3) ◽  
Author(s):  
Sanjay K Rao

That the bio/pharmaceutical industry faces daunting challenges is common knowledge and the subject of debate for some time now. In reaction, leading bio/pharmaceutical firms have re-thought their business models. This article presents the framework, rationale and innards of a new model for commercializing outputs of the industry, given the realities of the difficult marketplace. Growing out of the axiomatic belief that patients are why the industry exists, the model defines a health-care ecosystem, re-specifying and clarifying the roles of seemingly disparate stakeholders in the service of patients. Four interlinked propositions on which the new commercial model thrives are outlined and supported with insights from real case studies and published evidence. Specific examples of tactical programs that exemplify the new model in practice are provided. The new, patient-centered commercial model is far from seeing widespread reality in practice; however, when in play, elements of the new model have consistently delivered the promise of bio/pharmaceuticals.

Author(s):  
Vittorio Gebbia ◽  
Vittorio Gebbia ◽  
Borsellino ◽  
Ferrau' ◽  
Verderame ◽  
...  

1993 ◽  
Vol 23 (2) ◽  
pp. 263-273 ◽  
Author(s):  
Viveca Novak

To gain an understanding of how hard it will be to control skyrocketing health care costs in the United States, consider one small part of the health care system: the pharmaceutical industry. Every time Congress threatens to crack down on drug costs or reduce government support for the industry, the pharmaceutical firms crank out PAC contributions and deploy their lobbyists. The upshot: drug companies get to charge what they want while holding onto millions of dollars' worth of government giveaways, including tax breaks and generous patent protection.


2009 ◽  
Vol 35 (4) ◽  
pp. 585-619 ◽  
Author(s):  
Gwendolyn Roberts Majette

Primary care is crucial to the United States health care system. It is essential to the provision of high quality care; including the ability to reach health outcomes, ensure patient satisfaction, and facilitate efficient resource use. Primary care also places strong “emphasis on health promotion, disease prevention, and care of the chronically ill.”Physicians have introduced two business models in their attempts to improve the delivery of primary care: Concierge Medicine (“CM”) and the Patient Centered Medical Home (“PCMH”). Both models provide personalized, comprehensive preventive care services.CM is a private medical practice in which the physician charges patients an annual fee to be a patient in the practice. In exchange, the physician limits the number of patients in order to offer more personalized services and amenities such as: direct access through email or cell phone, same day or next day appointments, longer, more personalized appointments, house calls, and physician accompaniment to a specialist.


2012 ◽  
Vol 17 (1) ◽  
pp. 11-16
Author(s):  
Lynn Chatfield ◽  
Sandra Christos ◽  
Michael McGregor

In a changing economy and a changing industry, health care providers need to complete thorough, comprehensive, and efficient assessments that provide both an accurate depiction of the patient's deficits and a blueprint to the path of treatment for older adults. Through standardized testing and observations as well as the goals and evidenced-based treatment plans we have devised, health care providers can maximize outcomes and the functional levels of patients. In this article, we review an interdisciplinary assessment that involves speech-language pathology, occupational therapy, physical therapy, and respiratory therapy to work with older adults in health care settings. Using the approach, we will examine the benefits of collaboration between disciplines, an interdisciplinary screening process, and the importance of sharing information from comprehensive discipline-specific evaluations. We also will discuss the importance of having an understanding of the varied scopes of practice, the utilization of outcome measurement tools, and a patient-centered assessment approach to care.


2019 ◽  
Author(s):  
Ignatius Bau ◽  
Robert A. Logan ◽  
Christopher Dezii ◽  
Bernard Rosof ◽  
Alicia Fernandez ◽  
...  

The authors of this paper recommend the integration of health care quality improvement measures for health literacy, language access, and cultural competence. The paper also notes the importance of patient-centered and equity-based institutional performance assessments or monitoring systems. The authors support the continued use of specific measures such as assessing organizational system responses to health literacy or the actual availability of needed language access services such as qualified interpreters as part of overall efforts to maintain quality and accountability. Moreover, this paper is informed by previous recommendations from a commissioned paper provided by the National Committee for Quality Assurance (NCQA) to the Roundtable on Health Literacy of the National Academies of Sciences, Engineering, and Medicine. In the commissioned paper, NCQA explained that health literacy, language access, and cultural competence measures are siloed and need to generate results that enhance patient care improvements. The authors suggest that the integration of health literacy, language access, and cultural competence measures will provide for institutional assessment across multiple dimensions of patient vulnerabilities. With such integration, health care organizations and providers will be able to cultivate the tools needed to identify opportunities for quality improvement as well as adapt care to meet diverse patients’ complex needs. Similarly, this paper reinforces the importance of providing more “measures that matter” within clinical settings.


2020 ◽  
pp. 35-43
Author(s):  
Alexey Smyshlyaev ◽  
Maria Sadovskaya

Optimization of the activities of medical organizations providing primary health care requires the development of new organizational and functional models. The introduction of new approaches to organizing the activities of medical organizations is primarily a step towards patients. The new model is a patient-oriented medical organization, the management of which is based on the use of a process-oriented approach and «lean» technologies. Since 2019, within the framework of the federal project «Development of a primary health care system,» a project has been launched to introduce the «New Model of a Medical Organization Providing Primary Health Care». The implementation of the project is scheduled for 2019-2024 inclusive. The creation and replication of the «new model» is planned for the participation of all subjects of the Russian Federation. The introduction of lean technology methods in the work of medical organizations has reduced the waiting time for doctors, optimized the burden on doctors, reduced the time for obtaining research results, streamlining the process of moving a patient within a medical organization. The creation of an effective quality management system in medical organizations is achieved through the phased implementation of lean-technology.


Author(s):  
Daisy Fancourt

This chapter outlines the first four stages in the process of designing and delivering arts in health interventions. Using business models from industry, management, and health care, it provides a step-by-step guide to conceptualizing and planning effective arts in health interventions that meet a real need within health care. It shows how to scope national and local opportunities, identify specific challenges that the arts could address, select appropriate target groups, understand the needs of patients, public, and staff, undertake consultations, identify relevant research, develop initial ideas, plan for a pilot, and model the impact that the intervention could have. These steps will provide the foundation for a creative and novel intervention with the potential to have real impact and sustainability.


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