Consumer Buying Behaviour Pattern towards the Choice and Usage of Mobile Phone in Chennai City – An Empirical Study

2015 ◽  
Vol 5 (2) ◽  
pp. 82
Author(s):  
M. Malathy
Keyword(s):  
Empirical Study ◽  
Mobile Phone ◽  
Behaviour Pattern ◽  
Buying Behaviour ◽  
Chennai City

Financing and Liquidity of Mobile Phone Manufacturers: An Empirical Study

2019 ◽  
Author(s):  
M. Lourdes Rodriguez-Vilarino ◽  
Martha Ríos Manríquez
Keyword(s):  
Empirical Study ◽  
Mobile Phone

scholarly journals A PRELIMINARY STUDY ON THE PENETRATION OF PRIVATE INSURANCE COMPANIES IN CHENNAI CITY TOWARDS MIDDLE INCOME GROUP (WITH SPECIAL REFERENCE TO STRIVERS AS PER NACERS NOMENCLATURE)

2020 ◽  
Vol 8 (10) ◽  
pp. 702-722
Author(s):  
Mohan Kumar M. ◽  
◽  
P. Thiyagarajan ◽  
Er. R. Meenambigai ◽  
◽  
...  
Keyword(s):  
Empirical Study ◽  
Private Sector ◽  
Private Insurance ◽  
Income Group ◽  
Insurance Companies ◽  
Middle Income ◽  
Insurance Policies ◽  
Middle Income Group ◽  
Preliminary Study ◽  
Chennai City

The present empirical study has been conducted to understand how the middle income group (strivers) mitigate their risks by taking insurance policies from private sector insurance companies. What made them to choose private sector insurance companies? Whether the Private Sector insurance companies provide better service that made them to choose the private sector insurance companies.

scholarly journals Customer Contentment in E-retailing of Millennial Generation in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 10-13
Keyword(s):  
Behavioral Pattern ◽  
Chi Square ◽  
Goods And Services ◽  
Vending Machines ◽  
Factor Study ◽  
Retailing Business ◽  
Socio Economic Variables ◽  
Buying Behaviour ◽  
Retail Organizations ◽  
Chennai City

E- Retailing is a commercial transaction wherein exchange of goods and services are taking place through the internet with the assistance of electronic gadgets such as Mobile phones, Tablets, Laptops, Desk top Computers, Automated vending machines, Kiosk Machines, etc. The advancement of digital technology has transformed the „Baby Boomers” to “Digital Natives” who are well acquainted with the electronic widgets/doodads to get ready themselves for e-Retailing transactions. E- retailing is a modern commercial platform that provides enormous variety of commodities with varied offers, discounts and features blended with flexible payment modes. A Customer is said to be well contented when they realize their expectations are almost fulfilled right from ordering the products till they ultimately consumed leading to Customer Satisfaction. This research paper makes an attempt to understand the behavioral pattern of the millennia‟s and the challenges it creates for Online retail organizations. A principal data is generated by serving a structured questionnaire to a random sample of 100 online buyers in Chennai City to identify their buying behaviour for describing the level of satisfaction of E- retailing business. With the help of Statistical analysis using the tools such as ANOVA, Chi-Square and Factor study it has been revealed that millennials are tapping the recent technological improvements in e-retailing business to augment their fulfilment and well influenced by the Socio-Economic variables for maximizing the Overall Satisfaction.

Do Mobile CRM Services Appeal to Loyalty Program Customers?

2009 ◽  
pp. 1558-1575
Author(s):  
Veronica Liljander ◽  
Pia Polsa ◽  
Kim Forsberg
Keyword(s):  
Empirical Study ◽  
Mobile Phone ◽  
Positive Attitude ◽  
Relationship Management ◽  
Mobile Services ◽  
Mobile Internet ◽  
Customer Relationships ◽  
Customer Relationship ◽  
Loyalty Program ◽  
Mobile Phone Technology

Not until very recently has mobile phone technology become sophisticated enough to allow more complex customized programs, which enable companies to offer new services to customers as part of customer relationship management (CRM) programs. In order to enhance customer relationships and to be adopted by customers, new mobile services need to be perceived as valuable additions to existing services. The purpose of this study was to investigate the appeal of new mobile CRM services to airline customers. An empirical study was conducted among loyalty program customers (frequent flyers) of an airline that was considering using MIDlet applications in order to add new mobile services to enhance customer relationships. The results show that customers do not yet seem to be ready to fully embrace new mobile applications. Although the services appeared to slightly improve customers’ image of the airline, the services did not seem to enhance their loyalty towards it. However, customers who already used sophisticated mobile services, such as the Mobile Internet, had a significantly more positive attitude towards the proposed services. Thus the success of mobile CRM seems closely linked with customers’ readiness to use existing mobile services. Before engaging in costly new investments, companies need to take this factor into serious consideration.

scholarly journals Examining the Experiences of Older Women with ICTs

2020 ◽  
Vol 37 (s1) ◽  
pp. 57-70
Author(s):  
Barbara Ratzenböck
Keyword(s):  
Empirical Study ◽  
Mobile Phone ◽  
Older Women ◽  
The Internet ◽  
Structured Interviews ◽  
The Everyday ◽  
Nuanced Understanding ◽  
Media Practices ◽  
A Current ◽  
Empirical Material

AbstractA current empirical study explores how Austrian women aged 60 to 70 use and ascribe meaning to ICTs such as television, radio, mobile phone, computer or the Internet. In the study, life-graphs, semi-structured interviews, and indoor walking interviews are used to examine the everyday usage and interpretation of ICTs by older women, coming from various social backgrounds and living in the Austrian region of Styria. Analysing empirical material of the study, this paper focuses on the interrelation of generation-specific media practices and individual (media) biographies as they both influence older women's usage of and attitude towards ICTs. By using Maierhofer's concept of “anocriticism” as a frame for the analysis of the material in addition to Mannheim's idea of “generation location”, it becomes possible to elaborate on a more nuanced understanding of the relation between collective experiences within time and individual life-course perspectives in the context of ICTs.

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