scholarly journals Customer Contentment in E-retailing of Millennial Generation in Chennai City

2019 ◽  
Vol 8 (4S3) ◽  
pp. 10-13
Keyword(s):  
Behavioral Pattern ◽  
Chi Square ◽  
Goods And Services ◽  
Vending Machines ◽  
Factor Study ◽  
Retailing Business ◽  
Socio Economic Variables ◽  
Buying Behaviour ◽  
Retail Organizations ◽  
Chennai City

E- Retailing is a commercial transaction wherein exchange of goods and services are taking place through the internet with the assistance of electronic gadgets such as Mobile phones, Tablets, Laptops, Desk top Computers, Automated vending machines, Kiosk Machines, etc. The advancement of digital technology has transformed the „Baby Boomers” to “Digital Natives” who are well acquainted with the electronic widgets/doodads to get ready themselves for e-Retailing transactions. E- retailing is a modern commercial platform that provides enormous variety of commodities with varied offers, discounts and features blended with flexible payment modes. A Customer is said to be well contented when they realize their expectations are almost fulfilled right from ordering the products till they ultimately consumed leading to Customer Satisfaction. This research paper makes an attempt to understand the behavioral pattern of the millennia‟s and the challenges it creates for Online retail organizations. A principal data is generated by serving a structured questionnaire to a random sample of 100 online buyers in Chennai City to identify their buying behaviour for describing the level of satisfaction of E- retailing business. With the help of Statistical analysis using the tools such as ANOVA, Chi-Square and Factor study it has been revealed that millennials are tapping the recent technological improvements in e-retailing business to augment their fulfilment and well influenced by the Socio-Economic variables for maximizing the Overall Satisfaction.

The Extent Consumer Awareness On Food Adulteration Influencing The Buying Behaviour Of Consumers With Special Reference To Chennai City

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 105-110
Author(s):  
S.Samuel Thangaraj ◽  
Dr. L. Cesis Dastan
Keyword(s):  
Food Contamination ◽  
Secondary Data ◽  
Sampling Technique ◽  
Food Products ◽  
Good Health ◽  
Research Paper ◽  
Chi Square ◽  
Food Adulteration ◽  
Buying Behaviour ◽  
Chennai City

Food is a most needed to live a healthy life. Food products give us with needed nutrition and play an important role to maintain good health which also prevents us from serious health issues. But, recent times the main cause for a diseases is food, because some of the foods are highly adulterated by producers to earn more gain. The core objective of this research paper is to know the awareness on food adulteration among customers, and to verify the customers’ preference for buying of food products. Primary and secondary data has been collected to justify the objective of the research paper and with the analysis like chi-square test, mean score and simple percentage method. Convenient sampling technique was used to collect the data. 50 respondents were collected through a structured questionnaire. The main finding of the research is that more number of the literate customers also had lacked in knowledge about food adulteration and customers are adopting poor buying practices which are a root cause for rise in food adulteration and food contamination.

A Study on Online Buying Behaviour of Consumers at Bhopal

2014 ◽  
Vol 4 (2) ◽  
Author(s):  
Arun Mishra ◽  
Dr. P. K. Chopra
Keyword(s):  
Young Generation ◽  
Small Cities ◽  
Demand And Supply ◽  
Goods And Services ◽  
Tier Ii ◽  
Product Pricing ◽  
Online Retailers ◽  
Youth Population ◽  
Buying Behaviour ◽  
Online Buying

Internet and its growing usage by young generation in India have changed the way consumers shop and buy goods and services. The Indian retail market is witnessing a revolution i.e. young consumers are playing important role in online shopping and looking towards Internet as a unique platform for selling online. In India the visitors of e-tailing sites are accounted to be 40% of youth population, which comprises of youngsters between 15 to 34 years of age. These visitors are part of Indian Internet Population. Not only metros but tier II and III cities are also attracting online retailers. Brand awareness and gap in demand and supply are the main reasons for popularity of online retailers in small cities like Bhopal in India. The study focuses on factors that online buyers consider while shopping online. Some of the factors identified in this research are; scarcity of time with the buyer, availability of payment options like COD, variety of products availability, product pricing, discounts and offers etc. The data is collected using a questionnaire on the sample of 100 people in the age bracket of 15 to 60 years and percentage analysis is done for analyzing the collected data.

scholarly journals Customers’ Awareness and Attitude in Purchasing Herbal Products in Kuala Terengganu

2021 ◽  
Vol 12 (1S) ◽  
pp. 14-20
Author(s):  
Nurul Nabilah Ramli ◽  
Nalini Arumugam
Keyword(s):  
Descriptive Analysis ◽  
Chi Square ◽  
Statistical Tool ◽  
Herbal Products ◽  
Demographic Profile ◽  
Job Opportunities ◽  
Gender Education ◽  
Buying Behaviour ◽  
Chi Square Analysis ◽  
Scale Design

The growth of the herbal industry in Malaysia has sparked the economy and it is identified as one of the new incomes to the country. This industry is expected to bring more job opportunities to the citizen in Malaysia. Demand for herbal products also has been increasing for the past few years. This study aims to contribute the general understanding of customer awareness and attitude in purchasing herbal products and show the relationship between demographic profile and customer awareness and attitude in purchasing herbal products. This study was conducted in Kuala Terengganu and the online Google form was used as study instrument for data collection. There were around 150 respondents that answered the questionnaire. The questionnaire was divided into 2 sections. The first section which is section A, discusses the socio-demographic profile of the respondents. The second part which is section B were in Likert-scale design to obtain the customers’ awareness and attitude in purchasing herbal products. Data that were collected in this study were analysed using a statistical tool which is Statistical Package for Social Science (SPSS). The Descriptive analysis was used to provide simple summaries of the respondents while the Cross-tab with Chi-Square analysis was chosen to be used to test the statistical independence of the variables. From this study, the variable Age is the only demographic factor that shows a significant relationship towards the customers’ awareness and attitude in purchasing herbal products. Other demographic factors such as Gender, Education, Occupation, and Income shows independent and no relationship towards the customers’ awareness and attitude in purchasing herbal products. This study could be beneficial to researchers and marketers in understanding customer buying behaviour.

Secure Payment in Mobile Business

2009 ◽  
pp. 578-583
Author(s):  
Chitra Subramanian
Keyword(s):  
Mobile Device ◽  
Business Processes ◽  
Mobile Services ◽  
Mobile Commerce ◽  
Mobile Payment ◽  
Mobile Business ◽  
Point Of Sale ◽  
Goods And Services ◽  
Vending Machines ◽  
Payment Services

Mobile commerce offers consumers the convenience and flexibility of mobile services anytime and at any place. Secured and private mobile business processes using a mobile gadget for payments are essential for the success of mobile commerce. Mobile payment is the process of two parties exchanging financial value using a mobile device in return for goods and services. This chapter is an analysis of the secure mobile payment services for real automated point of sale (PoS), which are frequently used in terminals such as vending machines.

scholarly journals The Changing Consumption Pattern of Agricultural Products, Industrial Goods and Services in Pune City

2020 ◽  
Vol 9 (4S) ◽  
pp. 62-65
Keyword(s):  
Urban Areas ◽  
Structural Changes ◽  
Sustainable Consumption ◽  
Consumption Pattern ◽  
Chi Square ◽  
Goods And Services ◽  
Agrarian Economy ◽  
Parametric Data ◽  
Responsible Consumption ◽  
Simple Ratio

Consumption pattern of any country is influenced by its culture. Any society which preserves its culture thinks about the future. An agrarian economy with the aim of self sufficiency at every village in consumption and production was the essence of a harmonious and peaceful existence. As agrarian economy paved the path for the industrial economy, competition was an inherent qualities imbibed by mankind. This changed the pattern of consumption and production every 20 years in the early fifties whereas, as of now the pattern changes faster than expected. In the above context this paper has attempted to find out the changes in consumption pattern of agricultural and industrial products, and services. The study covers a developed district in the state of Maharashtra. 100 elite consumers from Pune district is the sample for the study. Electronic media and face to face interaction to fill the structured questionnaire has been used to collect the data from the district. The collected data is analyzed using simple ratio and percentage method. Chi square is considered for the non parametric data. The study incorporates the structural changes taking place in the consumption pattern. The sustainability of consumption in urban areas is explored in the context of the available resources. The feasibility of sustainable consumption and its effects on the socio economic development is the focus of the study. This paper is related to Responsible consumption and production which is the twelfth SDG.

scholarly journals Demography, Knowledge-Gap Effect and Exclusive Breastfeeding Campaign in Lagos and Ogun States, Nigeria

2017 ◽  
Vol 9 (12) ◽  
pp. 176
Author(s):  
Kolade Ajilore ◽  
Helen Ambassador-Brikins ◽  
Kevin Onyenankeya
Keyword(s):  
Exclusive Breastfeeding ◽  
Communication Theory ◽  
Economic Status ◽  
Economic Benefits ◽  
Gap Effect ◽  
Knowledge Gap ◽  
Chi Square ◽  
Socio Economic Status ◽  
Sexual Appeal ◽  
Socio Economic Variables

Resistance to six-months exclusive breastfeeding remains pervasive among mothers in spite of the numerous health and economic benefits of breastfeeding. Experts attribute the nonchalance towards exclusive breastfeeding to several factors, including myths and traditional beliefs as well as fear that breastfeeding weakens the breast fibre and consequently, quickens the sagging of the breast and the woman’s sexual appeal. In Nigeria, government and non-governmental agencies continue to promote exclusive breastfeeding for the first six months of life. The purpose of this paper was to investigate the influence of socio-economic variables on the awareness, knowledge and adoption of the six months exclusive breastfeeding campaign in two Nigerian states.A mixed methods design was employed. First, a series of in-depth interviews was conducted with six health care workers in Lagos and Ogun States. Thereafter, 1500 copies of a questionnaire containing16 items were administered to a purposively drawn sample of lactating mothers whose babies fell within the age range of 0 and 12 months.The results showed a high awareness level of the six-months exclusive breastfeeding campaign. Chi Square test suggests that the socio economic status of women does not significantly influence their awareness of the six months exclusive breastfeeding (p>0.060). Similarly, respondents’ educational levels showed no significant influence on their knowledge of six months exclusive breastfeeding (p > 0.070).Contrary to the thesis of the knowledge gap communication theory, awareness does not depend on socio economic status. In all, demographics of women in Lagos and Ogun states do not influence their awareness, knowledge and adoption of six months exclusive breastfeeding.

Factors associated with a negative outcome of medication-overuse headache: A 3-year follow-up (the ‘CARE’ protocol)

Cephalalgia ◽  
2013 ◽  
Vol 33 (7) ◽  
pp. 431-443 ◽  
Author(s):  
Grazia Sances ◽  
Federica Galli ◽  
Natascia Ghiotto ◽  
Marta Allena ◽  
Elena Guaschino ◽  
...  
Keyword(s):  
Ad Hoc ◽  
Minnesota Multiphasic Personality Inventory ◽  
Medication Overuse ◽  
Medication Overuse Headache ◽  
Chi Square ◽  
Factors Associated ◽  
Care Protocol ◽  
Socio Economic Variables ◽  
Negative Outcome

Aim To evaluate factors associated with a negative outcome in a 3-year follow-up of subjects diagnosed with medication-overuse headache (MOH) (revised-ICHD-II criteria). Methods All consecutive patients entering the center’s inpatient detoxification program were analyzed in a prospective, non-randomized fashion. All participants were assessed by a neurologist using an ad hoc patient record form. Personality was assessed using the Minnesota Multiphasic Personality Inventory (MMPI)-2, Chi-square test, one-way analysis of variance (ANOVA), and odds ratios (OR) were calculated as appropriate. Results One-hundred and fifty patients completed the follow-up (79.3% females, age 46.40 ± 11.31 years): 13 never stopped their drug overuse (A), 38 stopped their overuse, but relapsed at least once (B), and 99 stopped and never relapsed (C). The Group A patients differed from those in B + C as they were more frequently single (OR 0.134; p = 0.007) and unemployed (OR 3.273; p = 0.04), took a higher number of drug doses ( p < 0.001), and less frequently drank coffee (OR 3.273; p = 0.044). Personality profile: subjects in A scored higher than those in C on the following scales: Hypochondriasis ( p = 0.007), Depression ( p = 0.003), Paranoia ( p = 0.025), Fears ( p = 0.003), Obsessiveness ( p = 0.026), Bizarre Mentation ( p = 0.046), Social Discomfort ( p = 0.004), Negative Treatment Indicators ( p = 0.040), Repression ( p = 0.007), Overcontrolled Hostility ( p = 0.040), Addiction Admission ( p = 0.021), Social Responsibility ( p = 0.039), and Marital Distress ( p = 0.028). Conclusion Disease outcome in MOH patients is influenced negatively by overuse severity and by specific psychological and socio-economic variables. Other possible modifier factors were voluptuary habits.

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