Impact of Service Environment for effective consumer behavior in Retails Industry with reference to Heritage Super Market

Consumer behavior is dynamic and it needs to be evaluated by using scientific research methods. In this regard market research for Heritage had been conducted in this research work. Consumer behavior is complex subject and it is tough to predict the human internal thinking unless they express their opinions. Customers are sometimes loyal to the existing brands and some customers always show interest to adopt disruptive technology. Retailing business is more traditional in India and it had transformed in the past once decade. At the same time consumption also increased with growth of organized retailing business in India. The survey was conducted in selected Heritage super markets and parlous in Hyderabad. It was descriptive research & Quantity research type and the samples were collect through convincing samples & Simple random samples. The hypothesis was tested using the Correlations, Regression and ANOVA testing. There was a significant effect on the service environment and consumer behavior in the retail market.

The Motivation, Strategies, and Barriers for Adopting Social Media Marketing in the Flower Retailing Business

Florists have been adopting social media as a new marketing instrument to promote their business. However, academic research has rarely looked into the existing state of that adoption. Consequently, several fundamental problems remain unknown regarding the application of social media marketing (SMM) among florists, which may limit the development of the flower retailing business in the current social media era. In seeking to address this deficiency, this study aimed to investigate florists’ motivations, strategies, and perceived performance in relation to the application of SMM, as well as to explore the barriers faced by florists regarding the adoption of SMM. The authors implemented these objectives by interviewing 35 flower shop owners who each had established a brand page on Facebook. The qualitative data obtained from the interviews were analyzed using a grounded hermeneutic editing approach. The study’s results revealed that even though there were different motivations for florists to adopt social media marketing, including increasing brand exposure, improving customer relationship, and reducing the cost of advertising, showing expertise in floral design to attract consumers was the most common motivation stressed by the interviewees. The strategies mostly used by florists in managing their Facebook brand pages included providing high quality posts, cross-industry advertising, and switching consumers from online questions to a physical store visit. The most significant benefit perceived by florists regarding the use of a Facebook brand page was the development of new customers. Although the interviewees recognized the benefits of adopting SMM, some of them faced great incompatibility in labor source for that adoption. In addition, most interviewees focused on achieving general marketing goals rather than more advanced functions, such as business intelligence, in the application of SMM. The study results implied that the interviews mostly saw Facebook brand pages as a social network platform for increasing current sales volume, rather than for reaching a long-term quality customer relationship, which has deviated from the essence of social media marketing, and thus, limiting the synergy of the application of SMM in the flower retail sector.

Store-brand introduction and production arrangement in the presence of multiple retailers

Store brands play an increasingly important role in retailing business, leading more and more retailers to introduce store brands. Abundant research focuses on competition between store brands and national brands and counterstrategies that national-brand manufacturers can take to counter store-brand introduction. A little research studies the store-brand production issue, however, all under single-retailer scenarios. To approach the real world, we employ game theory to model interaction between a national-brand manufacturer and multiple locally monopolist retailers, one of whom has capability and motivation to introduce a store brand. Five Stackelberg games are build and solved to investigate: how the presence of the non-store-brand retailers affects the store-brand retailer’s decision on and profitability in the store-brand introduction; how the store-brand retailer should arrange store-brand production; whether there is a win–win situation where both the store-brand retailer and the national-brand manufacturerare better off with the latter producing the store brand. Accordingly, our study offers a novel rationale for why so many, especially leading, national-brand manufacturers are involved in the store-brand production. Some useful managerial suggestions are proposed on the store-brand introduction and production arrangement.

Supply Chain Management in Retailing Business

Supply chain management is receiving increased attention as means of becoming competitive in a globally challenging environment. As its use is rising in several businesses, we have focused on SCM in retailing business. The concept of ethics has become more critical for companies. In this paper, ethics and sustainability in retailing are also examined. Sustainability has received more attention in retail management. Sustainability related issues have been discussed for many years and the term sustainability has received increased attention in research since the last two decade. This paper brings an overview of past and current sustainability research in retail applications for examining retailing and sustainability relevance. The paper considers role of retailers in supply chains through an extensive analysis of sustainability examinations in different research areas relevant to retail supply chains. Ultimately, the study is exampled from retailing businesses and it is concluded by further discussions.

Customer Contentment in E-retailing of Millennial Generation in Chennai City

E- Retailing is a commercial transaction wherein exchange of goods and services are taking place through the internet with the assistance of electronic gadgets such as Mobile phones, Tablets, Laptops, Desk top Computers, Automated vending machines, Kiosk Machines, etc. The advancement of digital technology has transformed the „Baby Boomers” to “Digital Natives” who are well acquainted with the electronic widgets/doodads to get ready themselves for e-Retailing transactions. E- retailing is a modern commercial platform that provides enormous variety of commodities with varied offers, discounts and features blended with flexible payment modes. A Customer is said to be well contented when they realize their expectations are almost fulfilled right from ordering the products till they ultimately consumed leading to Customer Satisfaction. This research paper makes an attempt to understand the behavioral pattern of the millennia‟s and the challenges it creates for Online retail organizations. A principal data is generated by serving a structured questionnaire to a random sample of 100 online buyers in Chennai City to identify their buying behaviour for describing the level of satisfaction of E- retailing business. With the help of Statistical analysis using the tools such as ANOVA, Chi-Square and Factor study it has been revealed that millennials are tapping the recent technological improvements in e-retailing business to augment their fulfilment and well influenced by the Socio-Economic variables for maximizing the Overall Satisfaction.

Developments Concerning Supply Chain Management in Global Retailing Business

The purpose of this chapter is to explain developments in supply chain management in the global retail business. There are many recent developments which are described in this chapter. As its use is rising in several businesses, we had focused on SCM in retailing business, and this chapter is an enhanced version of that study. Sustainability-related issues have been discussed for many years and the term sustainability has received increased attention in research since the last two decades. This article studies on recent issues and brings an overview of past and current sustainability research in retail applications for examining retailing and sustainability relevance. The article considers supply chain management facilitates and the development of them in both retailing and general supply chain management practices through innovation, expanded product design, globalization, flexibility, process-based management and collaborative working approaches. Ultimately, the study is exampled from retailing businesses and it is concluded by further discussions.