Marketing Capabilities as Sources of Sustainable Competitive Advantage: A Review of Literature

2017 ◽  
Vol 6 (5) ◽  
pp. 54
Author(s):  
Mir Ijtiba Younis ◽  
Ishtiaq Hussain Qureshi
Keyword(s):  
Competitive Advantage ◽  
Sustainable Competitive Advantage ◽  
Marketing Capabilities ◽  
Review Of Literature

scholarly journals Competition in Knowledge Ecosystems: A Theory Elaboration Approach Using a Case Study

2020 ◽  
Vol 12 (18) ◽  
pp. 7372
Author(s):  
Jeandri Robertson
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Frame Of Reference ◽  
Sustainable Competitive Advantage ◽  
Marketing Capabilities ◽  
Resource Advantage Theory ◽  
Ecosystem Level ◽  
Strategic Thought ◽  
Knowledge Exploration

This paper explores how competition works in knowledge ecosystems, using a theory elaboration approach. With little research conducted in this area to date, three strategic streams of thought—resource-advantage theory, dynamic capabilities framework, and adaptive marketing capabilities perspective—are compared as a departing point and a frame of reference regarding the dynamics of competition. The streams of strategic thought all converge around the notion that organizations must constantly renew themselves to adapt and align to a fast-changing marketplace. The characteristics of knowledge ecosystems are conceptualized, whereafter an in-depth case study is presented to empirically assess competition in knowledge ecosystems, focusing on the perspective of a keystone actor. At the ecosystem-level, knowledge ecosystems primarily expose and explore knowledge, indicating that they mostly operate in a pre-competitive state. The time needed and the limited control inherent to knowledge exploration translate into the keystone actor focusing on transient rather than sustainable competitive advantage. Knowledge ecosystems further prove to be central in the coevolution and the growth of other ecosystems through connecting and sharing of the explored knowledge base with other ecosystem actors who, in turn, exploit this knowledge common for commercial purposes and innovation.

Bio-inspired Design

2019 ◽  
Vol 1 (1) ◽  
Author(s):  
Ilaria MAZZOLENI ◽  
Massimo GARBUIO ◽  
Boris EISENBART
Keyword(s):  
Competitive Advantage ◽  
Business Model ◽  
Value Chain ◽  
Position Paper ◽  
Sustainable Competitive Advantage ◽  
Human Beings ◽  
Review Of Literature ◽  
Industrial Practice ◽  
Comprehensive Review ◽  
Environmentally Sustainable

Policymakers and stakeholders are asking corporations to innovate and synchronize their practices with that of the natural environment. In this hopefully thought-provoking position paper, we use a comprehensive review of literature and industrial practice in gradually building strong arguments that bio-inspired design is a possible pathway to achieve this. This approach is directly inspired by nature, given that it is nature that ultimately will suggest novel ways to conserve biodiversity and provide human beings with a sustainable lifestyle. We strive to show the value of bio-inspired products and services, not only by virtue of being more environmentally sustainable, but, when consolidated in a concerted business model and value chain to lead to a sustainable competitive advantage for companies.

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

2005 ◽  
Vol 69 (1) ◽  
pp. 80-94 ◽  
Author(s):  
Douglas W. Vorhies ◽  
Neil A. Morgan
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Business Performance ◽  
Management Tool ◽  
Sustainable Competitive Advantage ◽  
Marketing Capabilities ◽  
Learning Mechanism

Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.

The Knowledge Creation Organization: The Case of Alphana

2012 ◽  
pp. 78-90
Author(s):  
Thang Nguyen Ngoc
Keyword(s):  
Competitive Advantage ◽  
Knowledge Creation ◽  
Future Research ◽  
Sustainable Competitive Advantage ◽  
Knowledge Based ◽  
The Future

Knowledge and the capability to create and utilize knowledge today are consid- ered to be the most important sources of a firm’s sustainable competitive advantage. This paper aims to advance understanding of the knowledge creation of firm in Vietnam by studying Alphanam Company. The case illustrates how knowledge- based management pursues a vision for the future based on ideals that consider the relationships of people in society. The finding shows that the case succeeded because of their flexibility and mobility to keep meeting to the changing needs of the customers or stakeholders. The paper also provided some suggestions for future research to examine knowledge-based management of the companies in a different industry segments and companies originating in other countries

scholarly journals The Impact of Dynamic Capabilities on Sustainable Competitive Advantage in the Pharmaceutical Sector in Egypt

2017 ◽  
Vol 6 (2) ◽  
pp. 1
Author(s):  
Albert Naiem Naguib ◽  
Eahab Elsaid ◽  
Abdel Moneim Elsaid
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Secondary Data ◽  
Primary Data ◽  
Sustainable Competitive Advantage ◽  
Firm Characteristics ◽  
Pharmaceutical Sector ◽  
Chi Square ◽  
Pharmaceutical Firms ◽  
The Impact

This study examines the relationship between dynamic capabilities (experience, routine, skills, firm characteristics, knowledge and technology) and competitive advantage sustainability in the Egyptian pharmaceutical sector. The data was collected using primary and secondary data sources. Primary data was collected from questionnaires distributed to 160 top managers in 20 pharmaceutical firms. The secondary data about pharmaceutical firms like rankings, revenues and market share was collected from external sources such as Intercontinental Marketing Service (IMS). The questionnaires examine six independent variables based on a five-scale Likert scale. The methodology used in the study is non-probability sampling (judgmental sampling), Cronbach’s alpha reliability coefficient and Chi-square tests. The results support the notion that there is a significant relationship between four of the six dynamic capabilities (experience, skills, firm characteristics and knowledge) and the competitive advantage sustainability for pharmaceutical firms in Egypt. Designing the questionnaire and formulating the questions to target the required field was challenging, given that the topic is dynamic and the business scene in Egypt has witnessed drastic political changes since January 2011. The study should assist pharmaceutical companies in Egypt in directing their investments properly and in determining the weaknesses in their dynamic capabilities that need to be addressed.

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