Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

2005 ◽  
Vol 69 (1) ◽  
pp. 80-94 ◽  
Author(s):  
Douglas W. Vorhies ◽  
Neil A. Morgan
Keyword(s):  
Organizational Learning ◽  
Competitive Advantage ◽  
Business Performance ◽  
Management Tool ◽  
Sustainable Competitive Advantage ◽  
Marketing Capabilities ◽  
Learning Mechanism

Market-based organizational learning has been identified as an important source of sustainable competitive advantage. One particular learning mechanism, benchmarking, is a widely used management tool that has been recognized as appropriate for identifying and enhancing valuable marketing capabilities. However, despite widespread admonitions to managers, the benchmarking of marketing capabilities as a route to sustainable competitive advantage has received scant empirical attention. The authors empirically examine the potential business performance benefits available from benchmarking the marketing capabilities of top-performing firms. The results suggest that benchmarking has the potential to become a key learning mechanism for identifying, building, and enhancing marketing capabilities to deliver sustainable competitive advantage.

The Role of Medical Tourism in Emerging Markets

2015 ◽  
pp. 89-109 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Business Performance ◽  
Medical Tourism ◽  
Strategic Plan ◽  
Sustainable Competitive Advantage

This chapter reveals the role of medical tourism (MT) in emerging markets, give an overview of tourism, medical tourism, and emerging markets; discusses the advancement of medical tourism in emerging markets; the significance of medical tourism in emerging markets; and the characteristics of medical tourism in emerging markets. The execution of medical tourism is essential for modern organizations that seek to serve suppliers and customers, enhance business performance, reinforce competitiveness, and gain ordinary success in emerging markets. Thus, it is essential for modern organizations to consider their medical tourism applications, create a strategic plan to consistently investigate their dynamic promotion, and instantly respond to the needs of medical tourists in emerging markets. Understanding medical tourism will significantly improve organizational performance and achieve sustainable competitive advantage in emerging markets.

Mastering Sustainable Tourism and Rural Tourism in the Global Economy

2017 ◽  
pp. 53-76 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Sustainable Development ◽  
Competitive Advantage ◽  
Organizational Performance ◽  
Global Economy ◽  
Business Performance ◽  
Sustainable Tourism ◽  
Strategic Plan ◽  
Rural Tourism ◽  
Sustainable Competitive Advantage ◽  
Customer Requirement

This chapter explains the overviews of tourism, sustainable development, sustainable tourism, and rural tourism; the perspectives on rural tourism destination; rural tourism and entrepreneurship; the importance of sustainable tourism in the global economy; and the importance of rural tourism in the global economy. The fulfillment of sustainable tourism and rural tourism is necessary for modern tourism organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in the global economy. Therefore, it is essential for modern tourism organizations to promote their sustainable tourism and rural tourism and develop a strategic plan to regularly check their practical advancements toward satisfying customer requirement. The chapter argues that promoting sustainable tourism and rural tourism has the potential to enhance organizational performance and gain sustainable competitive advantage in the global economy.

scholarly journals Competition in Knowledge Ecosystems: A Theory Elaboration Approach Using a Case Study

2020 ◽  
Vol 12 (18) ◽  
pp. 7372
Author(s):  
Jeandri Robertson
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Frame Of Reference ◽  
Sustainable Competitive Advantage ◽  
Marketing Capabilities ◽  
Resource Advantage Theory ◽  
Ecosystem Level ◽  
Strategic Thought ◽  
Knowledge Exploration

This paper explores how competition works in knowledge ecosystems, using a theory elaboration approach. With little research conducted in this area to date, three strategic streams of thought—resource-advantage theory, dynamic capabilities framework, and adaptive marketing capabilities perspective—are compared as a departing point and a frame of reference regarding the dynamics of competition. The streams of strategic thought all converge around the notion that organizations must constantly renew themselves to adapt and align to a fast-changing marketplace. The characteristics of knowledge ecosystems are conceptualized, whereafter an in-depth case study is presented to empirically assess competition in knowledge ecosystems, focusing on the perspective of a keystone actor. At the ecosystem-level, knowledge ecosystems primarily expose and explore knowledge, indicating that they mostly operate in a pre-competitive state. The time needed and the limited control inherent to knowledge exploration translate into the keystone actor focusing on transient rather than sustainable competitive advantage. Knowledge ecosystems further prove to be central in the coevolution and the growth of other ecosystems through connecting and sharing of the explored knowledge base with other ecosystem actors who, in turn, exploit this knowledge common for commercial purposes and innovation.

Proposed Framework for Research in the Triple A (Agility, Adaptability, Alignment) in Supply Chains

2011 ◽  
pp. 306-321 ◽  
Author(s):  
Ivan Arana-Solares ◽  
Jose Machuca ◽  
Rafaela Alfalla-Luque
Keyword(s):  
Supply Chain ◽  
Supply Chains ◽  
Competitive Advantage ◽  
Business Performance ◽  
Business Environment ◽  
Sustainable Competitive Advantage ◽  
Global Business ◽  
The Impact

In the rapidly changing global business environment, it can be seen that supply chain designs based solely on efficiency and speed do not necessarily lead to a sustainable competitive advantage. According to Lee (2004), this can only be done if supply chains are designed to incorporate the Triple A: Agility, Adaptability and Alignment. Although Lee provided some examples, to date his claim has not been empirically tested, which is essential. A number of studies have looked at the three component parts of the Triple A separately, but as yet no studies have focused on all three Triple A components concurrently, or on the impact they have on business performance. The main aim of this chapter is to determine the dimensions and factors that characterize these variables, in order to empirically test the accuracy of Lee’s claim.

Radical innovation of a business model

2016 ◽  
Vol 26 (2) ◽  
pp. 132-146 ◽  
Author(s):  
Sarah Philipson
Keyword(s):  
Competitive Advantage ◽  
Business Model ◽  
Business Performance ◽  
Radical Innovation ◽  
Sustainable Competitive Advantage ◽  
Tacit Knowing ◽  
Content Type ◽  
Service Firm ◽  
Dominant Logic ◽  
Structural Capital

Purpose – This paper aims to investigate key antecedents to the use of radical innovation of the business model of a service firm to achieve competitive advantage. “Business model” emerged fairly recently as an academic concept, competing with “sustainable strategic competitiveness”, “strategic fit” (Porter, 1996) and “dominant logic” (Prahalad and Bettis, 1986) to give key explanatory understanding of firm performance. Design/methodology/approach – The article is based on action research, in which the re-engineering of a service business turned into radical innovation of the business model. Findings – Radical innovation (conceived of as a new dominant logic) of the business model of a service firm is shown to give sustainable competitive advantage. It shows how fundamental the concept of business model is to understanding the nature of the business and links it to fundamental academic discussion of recent decades around concepts such as “sustainable competitive advantage”, “structural capital” and “tacit knowing”. Research limitations/implications – This is based on a case, and more research is needed to generalize the findings. Practical implications – In contrast to the knowledge management and structural capital evangelization, much tacit knowing cannot be converted to structural capital. Originality/value – Business model is a central concept to understand business performance, but must not be conceived as all-encompassing. We give a model for what the concept should cover and contrast it with other important models.We show the role of tacit knowledge in a business model.

scholarly journals Strategic Adjustment Capacity, Sustained Competitive Advantage, and Firm Performance: An Evolutionary Perspective on Bird Flocking and Firm Competition

2017 ◽  
Vol 2017 ◽  
pp. 1-14
Author(s):  
Shou Chen ◽  
Shiyuan Wu ◽  
Chao Mao ◽  
Boya Li
Keyword(s):  
Organizational Learning ◽  
Firm Performance ◽  
Competitive Advantage ◽  
Sustainable Competitive Advantage ◽  
Learning Capability ◽  
Learning Capacity ◽  
Strategic Adjustment ◽  
Organizational Learning Capacity ◽  
Inertia Control ◽  
Operational Capacity

Imitating the positioning rules in the bird flocking system, the strategic adjustment capacity is decomposed into three aspects, which are the organizational learning capacity from the top firms, the extent to which firms maintain or rely on the best operational capacity vector in history, and the ability to overcome the disadvantage while maintaining the advantage of the operational capacity vector from the previous years, respectively. Financial vectors are constructed to represent the results of corporate strategic adjustment and listed firms in the China A stock are chosen as the samples. As empirical analysis reveals, there is a positive correlation between the organizational learning capacity from the top firms and the firm performance and a U-shaped relation between the learning capability from the previous best operational capacity vector and the firm performance. However, no significant correlation between the inertia control ability of the current operational capacity vector of the firms and their performance improvement can be observed. This study verifies that the issue of corporate competitiveness and performance can be investigated by utilizing the principles of competition in nature. Moreover, a firm can obtain a sustainable competitive advantage by improving its ability to learn from top firms in the industry.

The Resource-Based View and Learning Theory: Overlaps, Differences, and a Shared Future

2020 ◽  
pp. 014920632096773
Author(s):  
Henrich R. Greve
Keyword(s):  
Organizational Learning ◽  
Strategic Management ◽  
Competitive Advantage ◽  
Learning Theory ◽  
Organizational Theory ◽  
Path Dependence ◽  
Sustainable Competitive Advantage ◽  
Resource Based View ◽  
Social Technologies ◽  
Organizational Differences

The resource-based view and learning theory have developed independently but still have important areas of theoretical overlap, especially in central assumptions, such as how organizational differences, path dependence, and complex social technologies shape strategy. In addition, they have divergent and complementary theory, with major differences stemming from organizational learning focusing on behaviors rather than resources and organizing its research based on the sources of learning and the triggers of learning. Two research streams in organizational learning with particular implications for the resource-based view are the work on problemistic search and the work on interorganizational imitation. Both are expected to develop quickly as a result of the necessary interaction between research based on organizational theory and strategic management. They are promising areas of investigation for the resource-based view of the firm that can help distinguish the sources of sustainable competitive advantage and the importance of enduring competitive advantage.

An Introduction to the Green IT Balanced Scorecard as a Strategic IT Management System

2011 ◽  
pp. 126-152 ◽  
Author(s):  
Yulia Wati ◽  
Chulmo Koo
Keyword(s):  
Competitive Advantage ◽  
Balanced Scorecard ◽  
Environmental Sustainability ◽  
Business Strategy ◽  
Business Performance ◽  
Business Strategies ◽  
Management Tool ◽  
Sustainable Business ◽  
Green It ◽  
Environmental Aspect

This chapter introduces the Green IT Balanced Scorecard by incorporating an environmental aspect of technology into the scorecard measurement method. The authors conceptualized the Green IT balanced scorecard as “a nomological management tool to systematically align IT strategy with business strategy from an environmental sustainability perspective in order to achieve competitive advantage.” The objectives of the Green IT balanced scorecard include the measurement of technology performance via the effective integration of environmental aspects, the investigation of both tangible and intangible assets of Green IT investment, the alignment of IT performance and business performance, and the transformation of the results into competitive advantage. This concept offers a new possibility for both practitioners and researchers to translate their sustainable business strategies into Green IT actions.

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