A study on the role of asha workers in health communication for cancer awareness among rural women

2021 ◽  
Vol 10 (7) ◽  
pp. 7-12
Author(s):  
Happy Jeji ◽  
Hargunpreet Singh
2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Amaldass M. ◽  
Neema Gnanadev

Pandit Nehru affirmed that women development/ empowerment is the basis for the substantial growth of a family, a village, or a nation. Development/upliftment of women is an essential ingredient of human development. Entrepreneurship development among the rural women folk would strengthen the village economy and promote regional development. The women entrepreneurs have proved that there is a source of immense untapped power in the womanhood of India (Margaret, 1992). Women undoubtedly are the backbone of the socio-economic-cultural aspects in the hill scenario. The subsistence agriculture which leads to low and unstable incomes, which in turn lead to a sizeable out-migration of male members that leads to only women headed families behind, and the role of women in the household economy becomes more important (Rawat, 2004). In the midst of limited opportunities, tough terrains and lack of resources, the contribution of women entrepreneurs to the society is enormous. An attempt was made to highlight the strategies and development aspects of rural women entrepreneurs in Almora district. Entrepreneurs who are engaged in self-employment and innovative entrepreneurial activities were selected for the study. A total of 50 samples were selected and the data were collected through interviews and focus groups. The study reveals various aspects related to rural women entrepreneurship and constraints that need attention so to empower women in their efforts toward integral development.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Divaries Cosmas Jaravaza ◽  
Fanny Saruchera

Purpose The purpose of this paper is to investigate the effects of culture on attitudes to contraception by rural-based women in a developing economy. Design/methodology/approach Based on data collected from 395 rural women in Eastern Zimbabwe, this study examines the hypothesized relationships between values (resultant conservation, resultant self-enhancement), social axioms (reward for application, social cynicism, religiosity, social complexity, fate control and Ubuntu) and contraceptive attitudes, considering the moderating effects of age and education. Findings Using covariance-based Structural Equation Modelling and Multi-Group Analysis, this study found that resultant self-enhancement, fate control, the reward for application and religiosity significantly relate to attitudes to contraception whilst resultant conservation, social complexity, Ubuntu and social cynicism, did not produce significant correlations. Age and education moderate the significant relationships. Research limitations/implications The study's findings suggest that contraception social marketers, non-governmental organizations and health practitioners should develop marketing strategies to neutralize the negative impact of these beliefs held by rural contraceptive consumers to increase contraceptive awareness and uptake in such subsistence markets. In addition, this study provides empirical evidence on the role of Ubuntu as a new culture construct in African markets. Originality/value Despite being limited to a single developing economy, this paper extends prior research on consumer culture and attitudes on contraception use by exploring the role of values and social axioms, an imperative issue for rural women health and general subsistence market well-being.


2015 ◽  
Vol 35 (1) ◽  
pp. 32 ◽  
Author(s):  
Louise Cummings

Public health communication makes extensive use of a linguistic formulation that will be called the “no evidence” statement. This is a written or spoken statement of the form “There is no evidence that P” where P stands for a proposition that typically describes a human health risk. Danger lurks in these expressions for the hearer or reader who is not logically perspicacious, as arguments that use them are only warranted under certain conditions. The extent to which members of the public are able to determine what those conditions are will be considered by examining data obtained from 879 subjects. The role of “no evidence” statements as cognitive heuristics in public health reasoning is considered.


Populasi ◽  
2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Pieter J. Soumokil

It has been argued by many demographers that socio economic development with its associated fundamental changes in the role of women and the value of children is the dominant factor in the transition from high to low fertility. Research in less developed countries has found lower fertility levels in urban population compared to rural population. It was therefore assumed that the modernizing role of urbanlife helped bring about a decline infertility levels.This study in Irian Jaya, however, convincingly shows that fertility of urban women in Irian Jaya is higher than that of rural women. This differential infertility in favour of urban women in Irian Jaya appears to be real and not a result of underreporting of total live births in rural areas.The reasons for lower fertility in the rural areas in IrianJaya remain unknown, and more research is therefore needed. However, this study strongly suggests that the traditional system of swidden agricultyure in Irian Jaya, which places a highvalue on the labour input of women, may play a major role in constraining fertility in rural area of this province. On the other hand, high fertility in urban areas takes place because urbanwomen have their first birth earlier thanwomen inthe rural areas.


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