Role of public health communication during covid-19 pandemic in India

2021 ◽  
Vol 15 (2) ◽  
pp. 27-33
Author(s):  
Akanksha Shukla ◽  
Venkatamallu Thadaboina
Keyword(s):  
Public Health ◽  
Health Communication ◽  
Public Health Communication

scholarly journals The Use of 'No Evidence' Statements in Public Health

2015 ◽  
Vol 35 (1) ◽  
pp. 32 ◽  
Author(s):  
Louise Cummings
Keyword(s):  
Public Health ◽  
Health Risk ◽  
Health Communication ◽  
Human Health ◽  
Human Health Risk ◽  
Public Health Communication ◽  
The Public

Public health communication makes extensive use of a linguistic formulation that will be called the “no evidence” statement. This is a written or spoken statement of the form “There is no evidence that P” where P stands for a proposition that typically describes a human health risk. Danger lurks in these expressions for the hearer or reader who is not logically perspicacious, as arguments that use them are only warranted under certain conditions. The extent to which members of the public are able to determine what those conditions are will be considered by examining data obtained from 879 subjects. The role of “no evidence” statements as cognitive heuristics in public health reasoning is considered.

scholarly journals Public Health Communication in France during the Spanish Flu and the COVID-19 Pandemic: The Role of Experts

2020 ◽  
Vol 6 (2) ◽  
pp. 37
Author(s):  
Klara Dankova
Keyword(s):  
Public Health ◽  
Health Communication ◽  
Technical Expertise ◽  
Public Health Communication ◽  
The Public ◽  
Global Spread ◽  
Spanish Flu ◽  
Current Context ◽  
The Impact

In times of crisis, a government’s communication with the public is fundamental, as one of the government’s main tasks is to provide critical information to protect the population. In the current context of the COVID-19 pandemic, public health communication has been paramount because of the elevated risk of contagion. Moreover, in public health communication, experts play a pivotal role by providing reliable information on the basis of their technical expertise. The impact of the COVID-19 pandemic is often compared to that of the Spanish flu, a pandemic occurring in 1918-1919, whose global spread decimated tens of millions of people. This contribution aims to assess the role of experts in the two crises by highlighting the differences in France’s public health communication during the two events. Assuming that the objectives of public health communication during the two pandemics were more or less identical, i.e. to prevent the spread of disease and inform and protect the public, the paper inquires about the means used to achieve them, focusing on the contribution of experts. The main characteristics of public health communication during the Spanish flu will be investigated by analysing articles published in the period between 1918 and 1919 in two French newspapers Le Matin and Le Petit Parisien. In terms of the current COVID-19 pandemic, this paper will probe articles published since December 2019 in the newspaper Le Monde.

The Role of Mass Media in Health Communication in China

MedienJournal ◽  
2017 ◽  
Vol 30 (2-3) ◽  
pp. 74
Author(s):  
Hong Fan
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Health Communication ◽  
Current Situation ◽  
Health Issues ◽  
Social Concern ◽  
Public Health Communication

Recently public health issues have aroused great social concern in China, and mass media has started to play an increasingly important ro/e in public hea/th communication. This paper depicts the current situation of hea/th communication in China. By illustrating the major functions of the Chinese mass media in hea/th communication, the paper puts forward some suggestions for the improvement of public health communication via mass media in China. 

The role of social influencers for effective public health communication

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shiromani Gupta ◽  
Satya Bhusan Dash ◽  
Rachna Mahajan
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Communication ◽  
Peer Review ◽  
Persuasive Communication ◽  
Health Crisis ◽  
Content Type ◽  
Public Health Communication ◽  
Health Related

PurposeThe purpose of the study is to explore the suitability of social media influencers (SMIs) for communicating public health messages via social media platforms. The study identifies key persuasive communication components that influence individuals' attitudes and, subsequently, intentions to follow health-related information shared by SMIs.Design/methodology/approachQualitative interviews with healthcare workers and interactions with 332 active social media users via structured online questionnaires were used for data collection. Structural equation modelling was used to analyse responses.FindingsResults indicate that SMIs' credibility, SMI–individual homophily and quality of information shared by the SMI are the significant factors determining individuals' attitudes towards the information received. Furthermore, the individual's attitude significantly impacts their intention to follow information shared by the SMI. The study thus verifies the mediating role of attitude in persuasive communication.Research limitations/implicationsThe current study can serve as a foundation for future work to examine the suitability of SMIs for tasks other than marketing.Practical implicationsThe study provides insights for planning and implementing SMI-sourced communication in the public health context. The study enhances the understanding of the tested relationships and thereby increases scholars' and practitioners' ability to leverage SMIs for health-related communication.Originality/valueWhilst SMIs are attracting increasing attention in consumer markets, the study suggests that they can be used in public health communication. Considering the coronavirus disease (COVID-19) situation, the empirical study provides insights into SMIs' role in persuasive public health communication amid a health crisis.Peer reviewThe peer review history for the article is available at: https://publons.com/publon/10.1108/OIR-01-2021-0012

The Role of Mass Media in Health Communication in China

MedienJournal ◽  
2017 ◽  
Vol 30 (2-3) ◽  
pp. 74-78
Author(s):  
Hong Fan
Keyword(s):  
Public Health ◽  
Mass Media ◽  
Health Communication ◽  
Current Situation ◽  
Health Issues ◽  
Social Concern ◽  
Public Health Communication

Recently public health issues have aroused great social concern in China, and mass media has started to play an increasingly important ro/e in public hea/th communication. This paper depicts the current situation of hea/th communication in China. By illustrating the major functions of the Chinese mass media in hea/th communication, the paper puts forward some suggestions for the improvement of public health communication via mass media in China. 

scholarly journals Chasing the ghost of infection past: identifying thresholds of change during the COVID-19 infection in Spain

2020 ◽  
Vol 148 ◽  
Author(s):  
Luis Santamaría ◽  
Joaquín Hortal
Keyword(s):  
Public Health ◽  
Growth Rate ◽  
Health Communication ◽  
Communication Strategies ◽  
Growth Curves ◽  
Personal Hygiene ◽  
Exponential Growth Rate ◽  
Public Health Communication ◽  
Containment Measures ◽  
Key Events

Abstract One of the largest nationwide bursts of the first COVID-19 outbreak occurred in Spain, where infection expanded in densely populated areas through March 2020. We analyse the cumulative growth curves of reported cases and deaths in all Spain and two highly populated regions, Madrid and Catalonia, identifying changes and sudden shifts in their exponential growth rate through segmented Poisson regressions. We associate these breakpoints with a timeline of key events and containment measures, and data on policy stringency and citizen mobility. Results were largely consistent for infections and deaths in all territories, showing four major shifts involving 19–71% reductions in growth rates originating from infections before 3 March and on 5–8, 10–12 and 14–18 March, but no identifiable effect of the strengthened lockdown of 29–30 March. Changes in stringency and mobility were only associated to the latter two shifts, evidencing an early deceleration in COVID-19 spread associated to personal hygiene and social distancing recommendations, followed by a stronger decrease when lockdown was enforced, leading to the contention of the outbreak by mid-April. This highlights the importance of combining public health communication strategies and hard confinement measures to contain epidemics.

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