Sport Fan Motivation: Are You Going To The Game?

Author(s):  
Johannes A. Wiid ◽  
Michael C. Cant
Keyword(s):  
2005 ◽  
Vol 33 (5) ◽  
pp. 419-434 ◽  
Author(s):  
Aaron Cohen ◽  
Anat Avrahami

This study tested the applicability of the Sport Fan Motivation Scale (SFMS) developed by Wann (1995) in the Israeli soccer setting. The study examined whether the scale can be applied to soccer specifically, not just to sport in general. It also tested the predictive validity of the SFMS by developing a scale of participation in soccer activities and examined several hypotheses regarding its relationship to the SFMS. The sample consisted of 327 high school students in the north of Israel (an 86% response rate). The findings showed that the SFMS predicted a significant amount of variance of participation in soccer activities. Results of regression analyses showed that eustress (positive stress), self-esteem, group, and aesthetic motivations were strongly related to active participation in soccer activities. Entertainment, self-esteem, and economic motivations were strongly related to passive participation in soccer activities. The findings are discussed in terms of their conceptual and practical contributions.


1998 ◽  
Vol 86 (3_suppl) ◽  
pp. 1419-1422 ◽  
Author(s):  
Daniel L. Wann ◽  
Tina M. Lane ◽  
Lisa E. Duncan ◽  
Stephanie L. Goodson

This study tested two hypotheses involving the use of sport spectating as an opportunity to spend time with one's family. First, it was hypothesized that scores on Family Motivation would be higher for fans who were married or had children than for unmarried fans without children. Second, it was predicted that among sport fans who were married or had children, those preferring a Nonaggressive sport would report higher scores on Family Motivation than those preferring an Aggressive sport. Analysis confirmed the first hypothesis while refuting the second.


1999 ◽  
Vol 88 (2) ◽  
pp. 659-660
Author(s):  
Daniel L. Wann ◽  
Christi L. Ensor

2021 ◽  
pp. 216747952110389
Author(s):  
Bo Li ◽  
Michael L. Naraine ◽  
Liang Zhao ◽  
Chenyang Li

The bullet-screen function is an augmented comment feature that has been adopted by the majority of Over-the-Top (OTT) services to foster users’ interaction and watching experience. This feature empowers sports customers to post and view numerous, short, and fast-moving comments that overlap over the screen while watching live stream sports events in real time. This research aims to investigate how sports fans embrace the bullet-screen feature while watching live stream sports. Through a combination of thematic analyzing bullet-screen comments from a National Basketball Association Finals game, and semi-structured interviews among bullet-screen users ( N = 15), the results indicate that sport fans’ bullet-screen messages could be classified into five categories: critical commentary, socialization, supportive interactions, random messages, and trash talk. Four motives for sports fans to engage with bullet-screen posting were identified: entertainment, gathering information, interaction, and finding belonging. The study also showed that the inappropriateness of comments and too much overlay on the screen could prevent sports fans from utilizing the service. Theoretical and practical implications have also been discussed.


2019 ◽  
pp. 282-294
Author(s):  
John S. Clark ◽  
Jill K. Maher

Social media has proved to be a constant source of information and entertainment for sport fans. These social media sites allow sport organizations to provide news about the organizations and the athletes that play for them, as well as serving as a means of communication between the organization and fans, or between the fans themselves. Smartphones have enabled this communication to be nearly constant, allowing sport fans to access information around the clock. Anecdotal evidence suggests this on-demand access to information about a fan's favorite team will increase the avidity by which the fan consumes the sport product. In a parallel development, researchers have investigated the detrimental effects devoting too much time to social media has on consumers. This research bridges these lines of inquiry and examines the relationship between social media addiction and highly identified and committed sport fans. Data were collected from college students, and a multiple regression analysis was performed which resulted in no statistically significant relationship between addiction to social media and high levels of sport identification and commitment. The results suggest that for sport organizations, social media is not a one-size-fits-all approach to reaching a segmented (based on identification and commitment) market.


Author(s):  
Lauren Michele Johnson ◽  
Wen-Hao Winston Chou ◽  
Brandon Mastromartino ◽  
James Jianhui Zhang

Sports fans are individuals who are interested in and follow one or more sports, teams, and/or athletes. These fans reinforce their identity as a fan by engaging in supportive and repetitive consumption behaviors that relate to the sport or team they are so passionate about. This chapter will provide an overview of the history and cultural heritage of sports fandom, discuss the significance and functions of fandom, underline what motivates individuals to consume sports, examine the consequences and results of fandom, and highlight contemporary research and developmental trends. This chapter would allow for a good understanding of where research on sports fandom is headed and the important issues affecting sports fans.


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