Exploring the Relationship Between Sport Fan Identification and Addiction to Digital Sports Media

2019 ◽  
pp. 282-294
Author(s):  
John S. Clark ◽  
Jill K. Maher
Keyword(s):  
Social Media ◽  
Sport Organizations ◽  
Sports Media ◽  
Fan Identification ◽  
Sport Fans ◽  
Sport Fan ◽  
Digital Sports ◽  
The Relationship ◽  
Constant Source ◽  
Source Of Information

Social media has proved to be a constant source of information and entertainment for sport fans. These social media sites allow sport organizations to provide news about the organizations and the athletes that play for them, as well as serving as a means of communication between the organization and fans, or between the fans themselves. Smartphones have enabled this communication to be nearly constant, allowing sport fans to access information around the clock. Anecdotal evidence suggests this on-demand access to information about a fan's favorite team will increase the avidity by which the fan consumes the sport product. In a parallel development, researchers have investigated the detrimental effects devoting too much time to social media has on consumers. This research bridges these lines of inquiry and examines the relationship between social media addiction and highly identified and committed sport fans. Data were collected from college students, and a multiple regression analysis was performed which resulted in no statistically significant relationship between addiction to social media and high levels of sport identification and commitment. The results suggest that for sport organizations, social media is not a one-size-fits-all approach to reaching a segmented (based on identification and commitment) market.

Exploring the Relationship Between Sport Fan Identification and Addiction to Digital Sports Media

2019 ◽  
pp. 57-69
Author(s):  
John S. Clark ◽  
Jill K. Maher
Keyword(s):  
Social Media ◽  
Sport Organizations ◽  
Sports Media ◽  
Fan Identification ◽  
Sport Fans ◽  
Sport Fan ◽  
Digital Sports ◽  
The Relationship ◽  
Constant Source ◽  
Source Of Information

Social media has proved to be a constant source of information and entertainment for sport fans. These social media sites allow sport organizations to provide news about the organizations and the athletes that play for them, as well as serving as a means of communication between the organization and fans, or between the fans themselves. Smartphones have enabled this communication to be nearly constant, allowing sport fans to access information around the clock. Anecdotal evidence suggests this on-demand access to information about a fan's favorite team will increase the avidity by which the fan consumes the sport product. In a parallel development, researchers have investigated the detrimental effects devoting too much time to social media has on consumers. This research bridges these lines of inquiry and examines the relationship between social media addiction and highly identified and committed sport fans. Data were collected from college students, and a multiple regression analysis was performed which resulted in no statistically significant relationship between addiction to social media and high levels of sport identification and commitment. The results suggest that for sport organizations, social media is not a one-size-fits-all approach to reaching a segmented (based on identification and commitment) market.

Exploring the Relationship Between Sport Fan Identification and Addiction to Digital Sports Media

2019 ◽  
pp. 1018-1030
Author(s):  
John S. Clark ◽  
Jill K. Maher
Keyword(s):  
Social Media ◽  
Sport Organizations ◽  
Sports Media ◽  
Fan Identification ◽  
Sport Fans ◽  
Sport Fan ◽  
Digital Sports ◽  
The Relationship ◽  
Constant Source ◽  
Source Of Information

Social media has proved to be a constant source of information and entertainment for sport fans. These social media sites allow sport organizations to provide news about the organizations and the athletes that play for them, as well as serving as a means of communication between the organization and fans, or between the fans themselves. Smartphones have enabled this communication to be nearly constant, allowing sport fans to access information around the clock. Anecdotal evidence suggests this on-demand access to information about a fan's favorite team will increase the avidity by which the fan consumes the sport product. In a parallel development, researchers have investigated the detrimental effects devoting too much time to social media has on consumers. This research bridges these lines of inquiry and examines the relationship between social media addiction and highly identified and committed sport fans. Data were collected from college students, and a multiple regression analysis was performed which resulted in no statistically significant relationship between addiction to social media and high levels of sport identification and commitment. The results suggest that for sport organizations, social media is not a one-size-fits-all approach to reaching a segmented (based on identification and commitment) market.

Exploring the Relationship between Sport Fan Identification and Addiction to Digital Sports Media

2016 ◽  
Vol 14 (4) ◽  
pp. 1-12 ◽  
Author(s):  
John S. Clark ◽  
Jill K. Maher
Keyword(s):  
Social Media ◽  
Sport Organizations ◽  
Sports Media ◽  
Fan Identification ◽  
Sport Fans ◽  
Sport Fan ◽  
Access Information ◽  
Digital Sports ◽  
The Relationship ◽  
Constant Source

Social media has proved to be a constant source of information and entertainment for sport fans. These social media sites allow sport organizations to provide news about the organizations and the athletes that play for them, as well as serving as a means of communication between the organization and fans, or between the fans themselves. Smartphones have enabled this communication to be nearly constant, allowing sport fans to access information around the clock. Anecdotal evidence suggests this on-demand access to information about a fan's favorite team will increase the avidity by which the fan consumes the sport product. In a parallel development, researchers have investigated the detrimental effects devoting too much time to social media has on consumers. This research bridges these lines of inquiry and examines the relationship between social media addiction and highly identified and committed sport fans. Data were collected from college students, and a multiple regression analysis was performed which resulted in no statistically significant relationship between addiction to social media and high levels of sport identification and commitment. The results suggest that for sport organizations, social media is not a one-size-fits-all approach to reaching a segmented (based on identification and commitment) market.

Examining Sport Fans and the Endangered Species Who Represent Their Affiliated Team Mascots

2019 ◽  
pp. 1-19 ◽  
Author(s):  
Melanie Sartore-Baldwin ◽  
Brian McCullough
Keyword(s):  
Endangered Species ◽  
Species Group ◽  
Shared Responsibility ◽  
Sport Organizations ◽  
Sport Fans ◽  
Sport Fan ◽  
Advantageous Position ◽  
Level Of Knowledge ◽  
The Relationship ◽  
Fan Identity

AbstractThe purpose of this study was to explore the relationship sport fans have with their mascots when represented by a nonhuman animal who is a member of an endangered species group. Adopting a shared responsibility perspective, this study examined the level of knowledge sport fans possess about their endangered species mascot and how sport fan identity might impact one’s desire to learn more. Findings supported the hypothesis that highly identified fans would want to learn more about the endangered species, thus suggesting that sport organizations may be in an advantageous position to create change through organizational initiatives and practices involving partner organizations and in-house conservation efforts.

Social Media as Source of Information, Stress Symptoms, and Burden Caused by Coronavirus (COVID-19)

2021 ◽  
Vol 26 (4) ◽  
pp. 373-386
Author(s):  
Julia Brailovskaia ◽  
Jürgen Margraf ◽  
Silvia Schneider
Keyword(s):  
Social Media ◽  
Information Source ◽  
National Study ◽  
Stress Symptoms ◽  
The Usa ◽  
The Uk ◽  
And Behavior ◽  
Cross National Study ◽  
The Relationship ◽  
Source Of Information

Abstract. This cross-national study investigated the extent of social media use (SMU) as a source of information about COVID-19, and its relationship with the experienced burden caused by the pandemic. Representative data from eight countries (France, Germany, Poland, Russia, Spain, Sweden, the UK, the USA) were collected online (end of May to the beginning of June 2020). Of the overall 8,302 participants, 48.1% frequently used social media (SM) as a COVID-19 information source (range: 31.8% in Germany, to 65.4% in Poland). In the overall samples and in all country-specific samples, regression analyses revealed the experienced burden caused by COVID-19 to be positively associated with SMU and stress symptoms. Furthermore, stress symptoms partly mediated the relationship between SMU and the burden. The results emphasize the significant association between the use of SM as a source of information, individual emotional state, and behavior during the pandemic, as well as the significance of conscious and accurate use of SM specifically during the COVID-19 outbreak.

Sport fan maximizing: following the best team or being the best fan?

2015 ◽  
Vol 32 (3) ◽  
pp. 157-166 ◽  
Author(s):  
J. Ian Norris ◽  
Daniel L. Wann ◽  
Ryan K. Zapalac
Keyword(s):  
National Football League ◽  
Self Report ◽  
Content Type ◽  
Fan Identification ◽  
Sport Fans ◽  
Optimal Outcomes ◽  
College Basketball ◽  
Team Success ◽  
Sport Fan ◽  
Basketball Team

Purpose – The purpose of these studies is to determine how maximizing sport fans seek optimal outcomes through team identification. Maximizers seek optimal outcomes but do not always obtain them. This may be particularly true of sport fans, who often identify with teams for reasons that run deeper than team success. Maximizing fans may be more concerned with being the best fans than following the best teams. Design/methodology/approach – In Study 1, the authors measured maximizing tendency and identification with participants’ favorite National Football League (NFL) teams. The authors then used moderated regression to predict identification levels from the interaction of maximizing and the historical win–loss records of these teams. In Study 2, the authors manipulated team success by providing participants either an optimistic or pessimistic preview of their college basketball team’s upcoming season. The authors measured maximizing tendency as a moderator of this relationship and identification with the college basketball team as the dependent variable. Findings – In Study 1, maximizers identified more strongly with their favorite NFL team when their favorite team was a historically unsuccessful team. In Study 2, maximizers identified more strongly with their college basketball team after reading a pessimistic preview of the team’s upcoming season than after reading an optimistic preview of that season. Research limitations/implications – Study 1 required participants to self-report their favorite NFL teams, so the results were only correlational. However, the authors were able to address this limitation with an experimental Study 2. Practical implications – There are a number of potential implications for sport marketing strategy. For one, sport marketers may want to appeal to fans’ desire to be the best by supporting their teams when they need it most, particularly for teams that are not performing well. Originality/value – This is the first examination of team or fan identification in the context of maximizing tendency.

scholarly journals Searching and sharing of information in social networks during the different stages of a trip

2018 ◽  
pp. 185-212 ◽  
Author(s):  
Assumpció Huertas ◽  
Estela Marine-Roig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Online Social Media ◽  
The Social ◽  
Use Of Social Media ◽  
The Relationship ◽  
Source Of Information ◽  
Share Information ◽  
Three Phases

There are three phases in the use of online social media by tourists: before, during and after the trip. The aim of this study is to determine what social network users use to find information before and during the trip, the type of information they search, and where they share information. The study also identifies the relationship this has with the trustworthiness social networks provide them, especially distinguishing the social networks managed by the destination organizations. Therefore, we conduct a survey of 800 tourists who are social network users. Results show that social networks are not a major source of information before or during the trip but are very important for sharing contents after the experience, and that the most searched information concerns the main attractions of the destination. Moreover, there is a relationship between the use of social media and their perceived trustworthiness. In this case, for those who use social networks managed by destinations, these give them greater confidence.

Analisis Pengaruh Interactivity Dan Sincerity Pada Social Mediaaccount Musisi Terhadap Sense Of Closeness Dan Reciprocity Antara Musisi Dengan Fans dan Implikasinya Terhadap Legal Purchase Intent Telaah Pada Social Media Account Instagram @Duadrum

2018 ◽  
Vol 9 (2) ◽  
pp. 49-61
Author(s):  
Moses Natadirja
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Positive Relationship ◽  
Structural Model ◽  
Distribution Channel ◽  
Online Questionnaire ◽  
Channel One ◽  
Limited Budget ◽  
Marketing Social ◽  
The Relationship

Social media nowadays can be used not only for interacting with each other, exchanges ideas, and develop new friends, furthermore it can be used to promote and selling products or services. It is also used for musician for sales and promotion of their CD album to their fans through social media, especially for musicians , who choose to be independent with limited budget and distribution channel. One of the musician who choose to be independent is Dua Drum. The purpose of this study is to examine the relationship between musician’s social media (Interactivity & Sincerity), the tie that fans may develop via social media (Sense of Closeness & Reciprocity), and purchase legal CD album. This Research is using a quantitative approach with gathering 127 responses through online questionnaire and analyzed using Structural Model Equation (SEM). The result of this research is there are a positive relationship between Interactivity & Sincerity with Sense of Closeness & Reciprocity, and also a positive relationship between Sense of Closeness & Reciprocity with Legal Purchase Intention of CD album. Keywords: Music, Internet Marketing, Social Media Marketing, Purchase Intention

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