AN EMPIRICAL ANALYSIS OF “BRAND POPULARITY” ON SECOND-HAND PRODUCTS: A PERSPECTIVE FROM INTERNATIONAL STUDENTS IN THE CZECH REPUBLIC

Author(s):  
Miloslava Chovancova ◽  
Abdul Jibril ◽  
Michael Kwarteng ◽  
Daniel Adzovie ◽  
John Amoah
2020 ◽  
Vol 48 (6) ◽  
pp. 220-233
Author(s):  
Tatiana V. Potemkina ◽  
◽  
Lilia V. Bondareva ◽  
Svetlana Novoselova ◽  
Monika Shevechkova ◽  
...  

Introduction. The relevance of the research comes from the tendency for the Russian as a foreign language methodology to apply digital learning tools. The research focuses on mobile applications that are used for self-studies by international students learning Russian. The aim of the research is to establish the factors that influence the preferences in online applications among students learning Russian in different countries. The methodology and research methods. The research relies on the theoretical methods of the analysis of scholarly works, the analysis of the distinctive features of learning Russian in the countries with different social and cultural contexts of language education (the Czech Republic, Turkmenistan). The survey used to gather empirical data (the total of 103 respondents) was aimed to identify the preferences of international students in their choice of online language applications. Results. The research established that about 90% of students from both groups resort to using mobile Internet for learning Russian. Students from the Czech Republic choose language online applications much more frequently than their peers from Turkmenistan (80% and 20% respectively). Czech students prefer to use applications with in-built methodology systems that encourage the development of different types of speech activities. Students from Turkmenistan use applications with a limited range of methodology resources. The factors that are found to influence students’ preferences include the existing context for language training (access to language training, use of digital resources for learning), the presence of the native language in the digital resources, the proficiency level in the intermediary language which is included in the digital education environment.


2020 ◽  
Vol 12 (18) ◽  
pp. 7735
Author(s):  
Mohsin Javed ◽  
Zuzana Tučková ◽  
Abdul Bashiru Jibril

Due to the emergence of Web 2.0 and consequently the increased use of social media, this study aims to explore the role of social media in changing the behavior of tourists and the choice of a destination. Despite the massive popularity of social media, the studies with a comprehensive set of driving constructs along with indicators of social media regarding the changing behavior of tourists are lacking in the literature. Therefore, framed by the theory of planned behavior (TPB), the present study fulfills this research gap by developing a set of driving constructs and carrying out an empirical analysis by collecting data from millennials in the selected universities of the Czech Republic. Through the non-random sampling technique, precisely convenience sampling, 261 valid responses were received, and partial least squares-structural equation modeling (PLS-SEM) analysis was performed to achieve the objectives of this study. The results indicate that social media channels have a significant impact on behavioral intention and the actual behavior of tourists (significant direct and indirect effect). The constructs tourist information search and tourism promotion were partially supported toward predicting the behavior of tourists. Control–variables related to socio-economic characteristics such as gender and educational level also have a significant impact in determining the actual behavior of tourists. Hence, overall, the study concludes with the significant and considerable impact of social media on the behavior of tourists. The contributions of the study and future directions are discussed at the end of the paper.


Author(s):  
František Pollák ◽  
Peter Markovič ◽  
Roman Vavrek ◽  
Michal Konečný

The global pandemic caused by the new coronavirus has largely changed established business practices. The aim of the study is to present the results of eighteen-month intensive research into the effects of the pandemic on e-consumer behavior. In one of the most active e-commerce markets in Europe, the Czech Republic, we analyzed a sample of more than one and a half million Facebook users in terms of their C2B interactions on the B2C activities of the five major e-commerce market players. The measurements were carried out in three periods, which corresponded to the onset of the first wave, peak, and fading of the second wave of the pandemic. This enabled us to monitor the effect of seasonality and the stabilization of patterns of consumer behavior during the coronavirus crisis. The results suggest that a specific panic pattern of e-consumer behavior was developed at the time of the onset of the pandemic. However, as the pandemic progressed, the market has adapted to a new normal, which, as evidenced by the change in trends, appears to be a combination of the pre-pandemic and pandemic behavioral patterns. Using a statistical analysis, it was possible to identify delta of changes within the patterns of consumer behavior, thus fulfilling the final condition for creating an empirical model of the COVID-19 pandemic impacts on e-consumer behavior presented in this study.


2020 ◽  
Vol 30 (2 supplement) ◽  
pp. 852-860
Author(s):  
Mohsin JAVED ◽  
◽  
Zuzana TUČKOVÁ ◽  
Abdul Bashiru JIBRIL ◽  
◽  
...  

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