Do Corporate Social Responsibility and Safety of Food Affect Reputation? A Study of Fast-food Restaurants Industry in Hong Kong

2019 ◽  
Vol 22 (3) ◽  
pp. 1-18 ◽  
Author(s):  
Canon Tong ◽  
Anthony Tik-Tsuen Wong ◽  
Tim Cheng
Keyword(s):  
Corporate Social Responsibility ◽  
Hong Kong ◽  
Social Responsibility ◽  
Fast Food ◽  
Fast Food Restaurants ◽  
Corporate Social

scholarly journals A Study of the Mediating Effects of Safety and Health of Food between Corporate Social Responsibility and Corporate Image and Reputation in Fast-Food Restaurants Industry in Hong Kong

2019 ◽  
pp. 1-13
Author(s):  
Anthony Tik-tsuen Wong ◽  
Tim Cheng ◽  
Canon Tong
Keyword(s):  
Corporate Social Responsibility ◽  
Hong Kong ◽  
Social Responsibility ◽  
Fast Food ◽  
Corporate Image ◽  
Mediating Effect ◽  
Business World ◽  
Safety And Health ◽  
Fast Food Restaurants ◽  
Corporate Social

Recent years have witnessed various changes in the business world regarding technology and ecological degradation, which has seen corporate social responsibility (CSR) increasingly used as a competitive tool in all industries. It has become especially popular in the fiercely competitive service retailing industry where implementation of CSR practices has grown in line with the industry's importance to the economy. Accordingly, this research was undertaken to study the mediating effect of safety and health of food of fast-food restaurants in Hong Kong between corporate social responsibility and image and reputation of corporate. Quantitative method was used and empirical evidence was gathered using a self-administered questionnaire survey of randomly selected customers leaving randomly selected fast-food restaurants in Hong Kong. The 350 completed questionnaires were statistically analyzed, verified for validity and reliability. The analyzed results reveal safety and health of food acts as a significant mediating role in the relationships between corporate social responsibility and corporate image. Management of retailing industry is encouraged to pay high level of attention and their investment into the safety and health of the foods they provided which is significantly important to customers and their own reputation.

scholarly journals Attitudes and habits of young adults in using the services of fast food restaurants

Marketing ◽  
2020 ◽  
Vol 51 (3) ◽  
pp. 200-209
Author(s):  
Dunja Demirović-Bajrami ◽  
Karolina Simat ◽  
Nikola Vuksanović ◽  
Marija Cimbaljević
Keyword(s):  
Corporate Social Responsibility ◽  
Young People ◽  
Social Responsibility ◽  
Fast Food ◽  
Total Sample ◽  
Daily Diet ◽  
Fast Food Restaurants ◽  
Novi Sad ◽  
Corporate Social ◽  
The University

The purpose of the paper was to investigate the attitudes and perceptions of young people about the fast food restaurants in Serbia, with the special emphasis to the elements of corporate social responsibility (brand, nutritional values, ethical values and the quality of food), and to show the extent to which these products are represented in their daily diet. Data were collected from February to June 2019 between students of the University of Belgrade and Novi Sad, and between young people at high schools in Belgrade and Novi Sad (Serbia). A total sample consisted of 1145 young consumers. It was evident that the values and preferences of the target group of the leading fast food restaurants have changed, in the already developed market as well as in the developing ones, such as Serbia. The paper presents empirical results of using the services of fast food restaurants in Serbia by the younger population, as well as their perception of corporate social responsibility, with the special emphasis to the restaurants of McDonald's and KFC.

Impact of Price Promotion, Corporate Social Responsibility, and Social Media Marketing on Word of Mouth

2021 ◽  
pp. 227853372198983
Author(s):  
Jalal Rajeh Hanaysha
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Word Of Mouth ◽  
Positive Impact ◽  
Social Media Marketing ◽  
Price Promotion ◽  
Fast Food Restaurants ◽  
Corporate Social

The purpose of this article was to test the effects of social media marketing, corporate social responsibility, and price promotion on word of mouth in the fast-food industry. Only a few scholars tested the mutual effect of the selected factors on word of mouth for global fast-food brands, mainly in the Asian region. The data were gathered from several fast-food restaurants’ visitors at different spots in east coast Malaysia through a survey tool. All of the filled questionnaires were analyzed using partial least square method. The analysis revealed that corporate social responsibility and social media marketing have a significant positive impact on consumers’ word of mouth. The findings also established that price promotion has a significant positive impact on word of mouth. These results enrich our understandings with regards to the importance of these marketing strategies in shaping word of mouth for fast-food restaurants in Malaysia.

Enhancing Retailer-Consumers Relationship through Everyday Sustainability

2017 ◽  
pp. 312-333
Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
The Past ◽  
Generation Z ◽  
Young Consumers ◽  
Corporate Social

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

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