scholarly journals A study on Neuromarketing as Emerging Innovative Market Research Strategy: An Interpretive Structural Model Approach

2016 ◽  
Vol 02 (02) ◽  
pp. 18-30
Author(s):  
Prof. (Dr.) Manish Madan
2021 ◽  
Vol 2 (1) ◽  
pp. 120-126
Author(s):  
Elida Elfi Barus ◽  
M.Yasir Nasution ◽  
Andri Soemitra

In the Covid Pandemic 19, sharia cooperatives must be a solution for the welfare of their members and the UMKM that they support so that they can move up in class, but how if it is difficult to access, therefore sharia cooperatives must be digital-based and include collaborating with fintech. This study tries to answer the problems that occur, strategies, and stakeholders involved in the development of Islamic cooperatives in collaboration with sharia fintech in Indonesia using the Interpretive Structural Model (ISM) approach. The core problem faced in developing sharia cooperatives in collaboration with sharia fintech is the lack of education and promotion of Islamic financial institutions collaboration, especially in sharia cooperatives with sharia fintech (E9), which initially became competitors to financial institutions because they were very flexible and fast and have become OJK's instructions that fintech must collaborate with financial institutions including sharia ones. Furthermore, it can be suggested for legislators, actors and drafter to constantly monitor and improve the process in the context of the progress and welfare of cooperatives and SMEs in Indonesia.


2021 ◽  
Vol 13 (6) ◽  
pp. 3480
Author(s):  
Abdulla Abdulaziz Al-Subaie ◽  
Mohd. Nishat Faisal ◽  
Belaid Aouni ◽  
Faisal Talib

Project managers’ leadership has a direct and an indirect effect on project success. Extant literature has established that transformational leadership style positively affects project success in a major way. The main aim of this research is to understand the variables that positively affects transformational leadership development and their interrelationships in megaprojects. The Total Interpretive Structural Model (TISM) methodology is adopted to propose a framework, and Impact Matrix Cross-Reference Multiplication Applied to a Classification (MICMAC) approach is used to examine the strategic nature of the enablers. The research shows that there exists a group of enablers having a high driving power and low dependence, requiring maximum attention and of strategic importance, while another group consists of those variables that have high dependence and are resultant actions. Furthermore, the model explains the relationships among each pair of variables. Organisations dealing in megaprojects would be the major beneficiaries of this study. Policy makers in these organisations would explicitly understand the variables and their interrelationships that needs attention for transformational leadership development. This would help them to prioritize their efforts and implement suitable strategies to focus on the most important variables for developing transformational leaders ultimately leading to project success.


2021 ◽  
Vol 13 (13) ◽  
pp. 7245
Author(s):  
Beniamino Murgante ◽  
Mohammad Eskandari Sani ◽  
Sara Pishgahi ◽  
Moslem Zarghamfard ◽  
Fatemeh Kahaki

The Lut desert is one of the largest and most attractive deserts in Iran. The value of desert tourism remains unclear for Iran’s economy and has only recently been taken into consideration by the authorities, although its true national and international value remains unclear. This study was aimed at investigating the factors that influence tourism development in the Lut desert. Data collected through the purposive sampling method was analyzed using Interpretive Structural Modeling and the MICMAC Analysis. According to the results, cost-effective travel expenses, security, and safety provided in the desert, together with appropriate media advertising and illustration of the Lut desert (branding) are the leading factors that influence tourism in the Lut desert in Iran. This paper highlighted the importance of desert tourism, especially in this region.


2016 ◽  
Vol 11 (7) ◽  
pp. 163
Author(s):  
Xinyi Dong ◽  
Hongmei Ju ◽  
Sifan Yin

<p>E-commerce has a rapid development with the advent of the Internet era, the era of “Internet +” also let many industries to find new opportunities. Now online shopping has become a mainstream to meet the needs of people’s life, especially in the developed cities, more and more people are willing to buy all sorts of goods in e - Bay, Amazon, Sunning, JD and other large e-commerce enterprises. Business enterprise needs to deliver intact goods quickly to customers to improve customers’ intention of purchasing. So the development of e-commerce and express industry is closely linked. The end of the city logistics needs to contact with consumers directly as the last part of the whole process in normal logistics distribution, which may occur some problems about the damage of goods, slow information feedback, service quality and other issues will reduce the satisfaction of consumers and affect reputation of companies. This article use ISM technology to analyze the influencing factors of the logistics of the ecommerce enterprise from the perspective of consumers, and divide all of the factors into three levels, each level contains different meanings which make a reference for the trend of development of the end of city logistics distribution. </p>


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