Fringe fields are important when examining molecular orientation in a cold ammonia beam

External fields have been widely adopted to control and manipulate the properties of gas-phase molecular species. In particular, electric fields have been shown to focus, filter and decelerate beams of polar molecules. While there are several well-established approaches for controlling the velocity and quantum-state distribution of reactant molecules, very few of these methods have examined the orientation of molecules in the resulting beam. Here we show that a buffer gas cell and three-bend electrostatic guide (coupled to a time-of-flight set-up) can be configured such that 70% of ammonia molecules in the cold molecular beam are oriented to an external electric field at the point of detection. With a minor alteration to the set-up, an approximately statistical distribution of molecular orientation is seen. These observations are explained by simulations of the electric field in the vicinity of the mesh separating the quadrupole guide and the repeller plate. The combined experimental apparatus therefore offers control over three key properties of a molecular beam: the rotational state distribution, the beam velocity, and the molecular orientation. Exerting this level of control over the properties of a molecular beam opens up exciting prospects for our ability to understand what role each parameter plays in reaction studies.