Count data is prevalent in many different areas of linguistics, such as when counting words, syntactic constructions, discourse particles, case markers, or speech errors. The Poisson distribution is the canonical distribution for characterizing count data with no or unknown upper bound. Whereas logistic regression is very common in linguistics, Poisson regression is little known. This tutorial introduces readers to foundational concepts needed for Poisson regression, followed by a hands-on tutorial using the R package brms. We discuss a dataset where Catalan and Korean speakers change the frequency of their co-speech gestures as a function of politeness contexts. This dataset also involves exposure variables (the incorporation of time to deal with unequal intervals) and overdispersion (excess variance). Altogether, we hope that more linguists will consider Poisson regression for the analysis of count data.