Internet Marketing Strategy Demandailing Café in Building a Digital Brand on Instagram

This study raises the marketing communication strategy carried out by the Demandailing management in building the Demandailing Cafe brand image. This study describes the digital marketing strategy carried out by Demandailing Café in building a brand image on Instagram social media to the public, especially Demandailing Cafe consumers located in Surabaya. The benefits obtained from this research are as an academic reference on digital marketing in building a practical brand image on Instagram social media. The research method used in this research is descriptive qualitative, with an analysis of Integrated Marketing Communication (IMC) and digital marketing. Data was collected through in-depth interviews, observation, and documentation studies. This study concludes that in carrying out the Demandailing digital marketing strategy to build a brand image on Instagram social media, it is determined by how the products offered are highlighted in terms of the promotional content of the Demandailing Café product itself. Submission of the brand image itself indirectly becomes an interpersonal communication from Demandailing with customers who see Instagram. Demandailing always makes innovations in building a brand image that is not done by other cafe entrepreneurs, both in terms of soft selling and hard selling.

The Relationship of Consumer Attitude and Government Regulations Towards Online Gambling Behavior in The Philippines

The Philippine gambling industry, and particularly online gaming, has recently emerged as a major driver of the country’s economy. The rise of this controversial industry has become a cause of concern for many Filipino citizens. For the past two decades, Business Process Outsourcing (BPO) has been a major driver of the Philippine economy. However, a new sector of the economy has emerged that appears poised to take over traditional BPOs: online gambling. With the emergence of online gambling, any citizen can simply log into a website and they can play the usual casino games like poker, roulette, and slot machines or even sports betting. Online gambling is just like having a wallet in your pocket right now and just waiting for the money to come in, you just pull out your cellphone and you gamble already right away, that easy. Technically, engaging in online gambling is legal unless operated by a Philippine-licensed offshore company. Unlike other countries, the Philippines does not have strict mandates against gambling. The research aims to cover if consumer attitude and government regulations are significantly proportion with the effect of online gambling behavior. Adding to that, the researcher has added an intervening variable which is promotional ads if it has a direct impact adopting online gambling behavior. By using a quantitative analysis, the study recorded 100 respondents residing in the Philippines and studying their opinion towards this new addictive behavior relating to money. The materials and resources collected have concluded that consumer attitude and government regulations have significant impact towards this unlikely behavior, while promotional ads remain irrelevant.

Covid-19 Cases Growth and Business Continuity in Indonesia: A Causality Test

The objective of this study is to examine the causality between Covid-19 cases growth and business continuity in Indonesia, thus can be formulated the post-Covid business strategies. The Covid-19 cases are modeled into ‘daily case’ and ‘active case’, while business continuity proxied with human mobility to grocery and pharmacy, also to retail and recreation. Using daily data ranging from March to December 2020, the Granger causality results show that there is a bidirectional causality between daily case and grocery-pharmacy business, whereas interestingly there is a unidirectional relationship from retail-recreation business to daily case. In active case model, author found a unidirectional causality from active case to both grocery-pharmacy and retail-recreation business. This research may be used to improve business strategy in order to maintain the business life during the Covid-19 Pandemic in Indonesia.

Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show

As the world keeps advancing due to globalization, countries across the world were competing against each other to be more acknowledgeable. The use of nation branding appears to be better suited to solve that problem. The use of public diplomacy such as gastrodiplomacy is believed to be the perfect tool in achieving that goal. South Korea was one of the many countries to do so. The country does not solely rely on the concept of gastrodiplomacy alone, rather it combines diplomacy with the use of media and entertainment industry. This research aims to elaborate the use of Korean television programs as the medium for cultural representation through gastrodiplomacy performed within. This research attempts to interpret gastrodiplomacy performances within the Korean drama, ‘Weightlifting Fairy: Kim Bok-Joo’ and Korean reality show, ‘BTS: In The Soop’ by applying diplomacy and performance concept, and food as nation branding theory. This study shows that television drama and reality show were able to create an engagement and connection with their audience, making both shows effective in delivering the message. The research will be carried out using qualitative research measurement, by analyzing the food appearances happening within the selected scenes from both the series.

An Analysis of the Challenges and Strategies to Improve and Strengthen the Employment Status of Persons with Disabilities in Asia

Over the past few decades, the employment of persons with disabilities in the Asia region has been the subject of the spotlight of several studies from various government and non-government organizations. A proper and thorough look at the employment status of persons with disabilities is a crucial aspect in the overall improvement of their rights in society, especially in terms of being free from discrimination by having equal access to decent work along with other members of society. Several transformations have occurred in the employment status of persons with disabilities. With growing potential being seen in the current world work atmosphere, persons with disabilities, with the help of technological advances, the popularity of the so-called Gig Economy, and expanding entrepreneurial spirit of the populace, the door seems to be opening wider for persons with disabilities. Given this current picture of what is happening in Asia, this paper will look at the growth of employment of persons with disabilities and its causes; the current realities and challenges, as well as possible directions that this trend is taking; and the effective strategies to further develop and promote employment of persons with disabilities.

Health Promotion Media Exposure and Student Compliance Toward Smoke-Free School Regulation In Sleman Yogyakarta

The number of adolescent smokers in Indonesia are increasing with the highest prevalence on age 15-19. Implementation of smoke-free schools (SFS) aims to reduce adolescent smokers and protect school residents from cigarette smoke exposure. Public Senior High School 1 Cangkringan, Sleman has declared a SFS since 2019 by providing health promotion media such as posters and stickers in the school area. This study describes the implementation of SFS and to determine the relationship between health promotion media exposure and student compliance toward SFS regulations using quantitative methods with a cross-sectional design. Data collection was carried out through observation with checklists and online surveys with a google form. Sampling using accidental sampling method to 155 respondents and data analysis using SPSS version 17 with Chi-Square test. All respondents stated that the implementation of SFS is good and the results of observations showed that the input, process, and output indicators of SFS implementation had been fulfilled. Most of the students (83.2%) were exposed to high-level health promotion and 98,1% students obeyed the SFS regulations, There was a relationship between exposure to health promotion media in the form of posters with student compliance with SFS regulations ρ value ≤ α (0.004 ≤ 0.05). In conclusion, the high exposure to health promotion media has implications for the high compliance of students to SFS regulations.

Raising Awareness of Indonesia's Climate Change Mitigation by Social Media Campaign

Climate change is a big concern that must be realized because it has become a problem in various sectors both at the international, regional, national and local levels. The occurrence of climate change will certainly also affect the occurrence of extreme weather and disasters - disasters that are not wanted by the public at large. However, the level of public awareness of the bad climate change is still fairly low due to the lack of knowledge about climate change. People can play a role in dealing with climate change, and be actors in mitigating these changes. The use of public communication can increase public awareness and participation in adaptation and mitigation actions on climate change can be realized in many ways, one of which is campaigning to the public. The purpose of this research is to find out how the implementation of social media campaigns in raising awareness of Indonesia's climate change mitigation in the future. The research method that will be used is qualitative with data collection techniques used is Focus Group Discussion, document studies and observations on the intended social media accounts. Researchers did simple research by creating social media accounts to conduct campaigns on the SDGs' points on climate change. The result of this research is the implementation of social media campaigns in raising awareness of Climate Change Mitigation in Indonesia raises various positive aspects ranging from changes in people's lifestyles and presenting good awareness.

The Public Relations Acceptance Towards Press Release Application with Artificial Intelligence

Artificial Intelligence (AI) is gradually changing every industry, including the Public Relations industry (Afzal, 2018). Skills associated with conducting research, creating content, evaluating campaigns, tracking issues and countless work processes are being automated with AI. We believe, although never fully replace public relations professionals but will increasingly assist us and possibly do a better job. We are developing PR Bot, a tool that help PR to create an instant press release using an AI (machine learning). Before we continue building the app, we need to know whether the PR practitioners will accept this technology or not. To find the results we conduct a descriptive research, using interview and polling survey, convenient sampling among the PR professional in Greater Jakarta area. We use Technology Acceptance Model to develop the questionnaire. According to the interview, we found that the knowledge and skill of using new technology of the respondents is very good. The survey shows the acceptance of the perceived ease of use and perceived usefulness of the PR Bot is high. The conclusion, the target market is ready to use the technology, they feel that this tech will help them in daily basis task. Based on this result, we will continue developing and using the insight from the respondents to build the feature of this application.

Perceived Effectiveness of the Anti-Smoking Public Service Advertisement on YouTube (#SuaraTanpaRokok)

Indonesia's tobacco control law enforcement remains weak and has not regulated the total ban on tobacco advertisement, promotion, and sponsorship bans (TAPS). Meanwhile, mediated anti-smoking messages have been significantly found to reduce smoking prevalence in many countries, helping people to stop smoking and preventing new smokers. Unfortunately, the anti-smoking Public Service Advertisements (PSAs) in Indonesia is unable to compete with the extensive and creative cigarette advertising or pro-smoking messages in many media platforms. Messages encouraging people to stop smoking and delivering the hazardous effects of smoking remain spotty in terms of numbers and visibility, leaving people with limited information about the adverse effects of smoking. There has been little research literature looking at how people perceived the effectiveness of anti-smoking messages. This study aims to identify and assess the anti-smoking PSAs by #suaratanparokok. A content analysis is carried out to examine the perceived effectiveness of the #suaratanparokok PSAs on YouTube. The involvement of YouTube influencers and optimizing social media platforms are important in delivering the PSAs. This study provides insights and recommendations to warn people about the danger of smoking through effective anti-smoking messages.

The Effect Of Image Message Perception On Cigarette Background And The Intention To Stop Smoking Teenagers

Smoking behavior in Indonesia is still high. Health warning for room cigarette smoke is 50% of the surface of cigarette packs, but Indonesia is still a country with cigarette smoke in ASEAN at 40%. This study aimed to determine the effect of cigarette packaged image messages on adolescent smoking intentions in Medan. This study used a cross-sectional method. The number of samples in this study was 68 teenagers in Medan City. This study uses a questionnaire as a primary data aid. Bivariate analysis using the chi-square test. The results showed that there were 52.9% respondents aged 20-21 years and had a general department of 52.9%, as many as 52.9% of respondents in semester 4 were 55.9%. The majority of respondents aged 20-21 years without consuming 1-5 cigarettes/day were 55.6%. Responding to fear of cigarette packaged picture messages and having the intention of smoking as much 14.7%. Respondents were not afraid of the cigarette packaged picture messages and had no intention of quitting smoking as much as 17.6%. It can be detrimental to respondents that with the perception of fear, the message of cigarette packs of images has a risk of 1,885 times the intention to quit smoking than respondents who do not have the perception of fear of the cigarette pack image message. It is hoped that the government will expand the picture message on cigarette packets to increase the desire to quit smoking and reduce the number of smokers in Indonesia.