The Implementation of Interactive Planning To Propose Strategic Solution For Tourism Promotion

Information distribution through digital platform helps business owner improve their performance in promotion to broader market without geographical barriers. Unfortunately, the use of digital platforms still does not meets success performance as marketing tools. Information in digital platform has not provided the update and accurate information of destination. Moreover, it effects in rising potential tourist awareness and experience satisfaction. The purpose of this paper is to investigate the promotional problem that effects tourist awareness of tourism destination and recommend the strategic solution to improve performance by concerning tourism stakeholder involvement. This study introduces creative problem solving as an approach to identify probability source of difficulties and recommend strategy solution of problems faced. Interactive Planning (IP) is proposed to investigate the problem and find the strategic recommendation related to destination promotional activities. A comprehensive strategic based study will enhance strength to previous study. Interview and Focus Group Discussion conducted to fill the information needed qualitatively. Wide-ranging roles by diverse backgrounds from five elements Penta Helix (government, academic, media, business, and community) able to strengthen promotion in integrated information manner. The proposed result that might be able to give effect positive in the long term in promotion of tourism sector.

Strengthening Participation Using Interactive Planning Support Systems: A Systematic Review

Interactive Planning Support Systems (PSS) implemented on a maptable are deemed suitable to support participatory planning processes. They are supposed to facilitate exchange of knowledge between stakeholders, consensus building among them, and group-learning processes. In this systematic review, based on 16 case studies using interactive PSS, we analyze how these have contributed to the goal of strengthening stakeholder participation. To this end, we first elicit details of the interactive PSS and the related participatory processes. In the second step, we analyze how and what the studies report, as the impacts on participation. Results show that tools and applications have become more sophisticated over time and goals of the studies changed from collaboratively designing interventions to observing and understanding how the application of such tools contributes to improved plan outcomes and group-based learning. All interactive PSS succeeded to facilitate intensive stakeholder collaboration. However, many studies lack a proper framework for investigating its impacts on participation and therefore assess these rather incidentally based on implicit assumptions. Thus, a significant outcome of this review is an evaluation framework, which allows the structural assessment of the impacts of interactive PSS on stakeholder participation.