ASSESSING THE STATUS OF BUILDING COLLECTIVE MARKS FOR CRAFT VILLAGE PRODUCTS IN THUA THIEN HUE PROVINCE

<p><strong>Abstract: </strong>Thua Thien Hue is a locality with many potentials to develop craft village products. In the context of deep integration, the use of intellectual property tools, namely collective mark, is one of the prerequisites for craft villages to show their strength and value of brands and better export products to international markets. This study clarifies the status of building collective marks for craft village products in Thua Thien Hue province. The research analyzes the secondary data, uses the descriptive statistics of primary data obtained from in-depth interviews with 5 experts and surveys 28 collective mark owners in the locality. The results reflect the status of collective marks for craft products in Thua Thien Hue province through two aspects: (i) the status of collective mark registration and (ii) support activities for building and managing collective marks for craft village products of management agencies in Thua Thien Hue province. Thereby, the study points out outstanding issues and proposes solutions to building and developing collective marks for craft village products in Thua Thien Hue.</p><p><strong>Keywords: </strong>collective mark, craft village product, Thua Thien Hue</p>

Las figuras de calidad agroalimentaria diferenciadas como herramientas para un desarrollo rural sostenible.

The current situation of the agri-food sector leads us to the need to sharpen the ingenuity to find tools that allow consumers to identify our products in the market. A fundamental tool for achieving this objective is the use of differentiated agri-food quality figures. Given the plurality of figures on the market, it's very important to know how to identify which of them is the one that best fits our product, and the image that we want that they have of the same one. With this purpose it is important to delimit what are the main characteristics of each of them, or at least of the most important ones, as well as to identify which can be the main problems with which we can find when opting for a concrete formula. In any case, whatever the formula adopted, success is not always guaranteed, so it is more than advisable to go step by step. Initiate the process through the constitution of a collective mark or guarantee as a previous experience to make the leap towards more ambitious horizons such as a protected geographical indication or protected designation of origin.