Review of Agricultural Products Marketing Activities and Services

Marketing is the performance of all physical activities, transactions and facilities, as a result of which the agricultural product is moved from the main place of production (farm), all kinds of benefits are added to them, and after reaching the last consumer, some of his needs are met. In order for objects and services to move in the marketing channel, they must legally change their ownership, resulting in a change of ownership of the exchange, so that several exchanges take place during marketing until the crop reaches the final consumer. Different activities in the marketing stage make it possible to move the material in the marketing channel. The sum of these activities is studied under the heading of marketing tasks, which are generally divided into three categories, which include exchange, physical and facilitative activities. Doing any of these activities will add value to agricultural products and facilitate the transfer of goods, and the product will be placed in the hands of the end consumer to meet some of his needs. When the product is produced and ready to be marketed for consumption until it reaches the final consumer, actions are taken on these products, which are called agricultural marketing services; Therefore, operations of agricultural products include collection, transfer and distribution of agricultural products that require various services, which include product collection, transportation, packaging, conversion or processing of products, standardization of agricultural products, grading, storage and storage of agricultural products, credit , Accept risks, pricing and advertising. Complete coherence and coordination between activities to reduce costs, normal and fast flow of products and prevent spoilage and deterioration of their quality. All of the above activities are carried out by a marketing system consisting of physical, exchange and facility organizations and institutions; Timely implementation of these activities in order to reach the product to consumers on time, good quality and reasonable price is important. The overall purpose of this issue is to identify the different marketing tasks of agricultural products in order to fully understand the various marketing activities and improve how these tasks are performed so as not to reduce the quality of agricultural products.The present research has been done by review method and using previous studies in order to review the marketing activities and services of agricultural products. In this regard, citation method and study of scientific books, articles and journals have been used to collect information and information. It came to this conclusion by reviewing and studying scientific books and articles related to the subject of marketing activities and services; All marketing activities are carried out through a marketing system consisting of individuals, physical institutions, transactions and facilities with their infrastructure, which is simultaneously responsible for increasing the high value of products and transferring them from producers to consumers to satisfy their maximum demand. Without an active and modern marketing system with telecommunication facilities, transportation, storage, refrigeration, processing, credit, generators can not make good use of production and marketing opportunities.

Agricultural Growth Diagnostics: Identifying the Binding Constraints and Policy Remedies for Bihar, India

Agriculture plays a significant role in economic development of underdeveloped regions. Multiple factors influence the performance of agricultural sector but a few of these have a strong bearing on its growth. This study develops a growth diagnostics framework for agricultural sector in Bihar, located in eastern India, to identify the most binding constraints. The study results show that poor functioning of agricultural markets and low-level of crop diversification are the important reasons for low agricultural growth in Bihar. Rise in price instability of agricultural produces indicates a weak price transmission across the markets even after repealing the Agricultural Produce Market Committee Act. Poor market linkages and non-functioning producer collectives at village-level affect the farmers’ motivation for undertaking crop diversification. Hence, policy suggestions to overcome these binding constraints include the state provisioning of basic market infrastructure to attract private investment in agricultural marketing, strengthening the Farmer Producer Organisations, and framing a comprehensive policy on crop diversification.

Interrogating the MSP Regime, Farm Laws and Agrarian Future in India

The three new farm laws promulgated by the Government of India in 2020 as agricultural marketing reforms, with the claim that they were aimed at expanding farmers’ marketing choices and increasing their incomes, have triggered massive protests by farmers. These protests have crystallized around two key demands: first, repeal the laws and second, make the minimum support price (MSP) for procuring farmers’ produce a legal right. Given that discussions between the government and farmers’ organizations continue to be at an impasse, it is critical to understand the arguments over the laws and the MSP, and the implications of these arguments for the agrarian future of India.

A Crisis in National Unity?: The Chicken and Egg War, 1970–1971

This article examines the now largely forgotten, but then important, “Chicken and Egg War” of 1970–71. The chicken and egg war began when the Quebec government established the Fédération des producteurs d’œufs de consommation du Québec (FPOCQ) in 1970, a marketing board that began to restrict the price, grading, and sale of all eggs in Quebec, including egg imports from other provinces. The new board disrupted egg sales in Manitoba and Ontario, and it was not long before a series of legislative retaliations among the provinces took place, including strict import controls on broiler chickens and eggs and the seizure of out-of-province produce. Although predominantly contained to the neighbouring provinces of Manitoba, Ontario, and Quebec, this event was significant because it resulted in appeals to the Supreme Court of Canada, claims made concerning the rights of provinces vis-à-vis the federal government, and the restriction of agricultural goods, in this case, poultry and eggs, across provincial boundaries. This episode also had serious political ramifications, including fractured relationships among farmers, consumers, other industry stakeholders, and politicians and heightened tensions surrounding the legality and authority of provincial agricultural marketing boards. Ultimately, this “war” provided a significant impetus for the federal government to establish a national system of supply management in the egg and poultry sectors, a system which remains today.

AN Assessment of public relations among certified and non-certified cocoa marketers in Ondo State, Nigeria

Public relations (PR) are often ignored in agricultural marketing, and organizations with imperfect utilization of PR are usually badly managed, ineffective and generate high labor turnover. Therefore, this study identified the different types of adopted PR strategies, described the structure of the cocoa market, estimated the marketing margin, identified factors affecting PR strategies and outlined the major challenges hindering the use of PR among certified and non-certified cocoa marketers. A combination of purposive and random sampling techniques was used to select 120 respondents for the study. The analytical tools used to achieve the research objectives are descriptive statistics, Likert-scale, Herfindahl Index, marketing efficiency model, marketing margin and multiple regression analysis. The result revealed that the most frequently used PR strategy was phone calls. The Herfindahl Index values of 0.19 and 0.12 suggested that the structure of cocoa markets among certified and non-certified marketers was moderately concentrated and non-concentrated respectively. Moreover, the higher efficiency (122.6%) and marketing margin (18.44%) values for certified cocoa marketers revealed that they are more productive than non-certified marketers. Age, marketing margin, cost of spoilt cocoa beans and household size are important variables explaining the adoption of PR strategies among certified cocoa marketers. On the other hand, marketing margin, cost of spoilt cocoa beans and household size are important variables influencing the adoption of PR strategies among non-certified marketers. The most important factors hindering cocoa marketing are high costs of transportation among certified cocoa marketers, and commission among non-certified cocoa marketers. We recommend the use of mobile phone and training of marketers on the use of PR strategies and modern cocoa processing techniques. The challenges of erratic network performance, high airtime tariff and input subsidies should be addressed by the government to reduce wastage in the industry.