scholarly journals Review of Agricultural Products Marketing Activities and Services

2021 ◽  
Vol 8 (6) ◽  
pp. 57-66
Author(s):  
Mawladad Khairi
Keyword(s):  
Marketing Channel ◽  
Agricultural Products ◽  
Agricultural Product ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Marketing Activities ◽  
Fast Flow ◽  
And Storage ◽  
Final Consumer

Marketing is the performance of all physical activities, transactions and facilities, as a result of which the agricultural product is moved from the main place of production (farm), all kinds of benefits are added to them, and after reaching the last consumer, some of his needs are met. In order for objects and services to move in the marketing channel, they must legally change their ownership, resulting in a change of ownership of the exchange, so that several exchanges take place during marketing until the crop reaches the final consumer. Different activities in the marketing stage make it possible to move the material in the marketing channel. The sum of these activities is studied under the heading of marketing tasks, which are generally divided into three categories, which include exchange, physical and facilitative activities. Doing any of these activities will add value to agricultural products and facilitate the transfer of goods, and the product will be placed in the hands of the end consumer to meet some of his needs. When the product is produced and ready to be marketed for consumption until it reaches the final consumer, actions are taken on these products, which are called agricultural marketing services; Therefore, operations of agricultural products include collection, transfer and distribution of agricultural products that require various services, which include product collection, transportation, packaging, conversion or processing of products, standardization of agricultural products, grading, storage and storage of agricultural products, credit , Accept risks, pricing and advertising. Complete coherence and coordination between activities to reduce costs, normal and fast flow of products and prevent spoilage and deterioration of their quality. All of the above activities are carried out by a marketing system consisting of physical, exchange and facility organizations and institutions; Timely implementation of these activities in order to reach the product to consumers on time, good quality and reasonable price is important. The overall purpose of this issue is to identify the different marketing tasks of agricultural products in order to fully understand the various marketing activities and improve how these tasks are performed so as not to reduce the quality of agricultural products.The present research has been done by review method and using previous studies in order to review the marketing activities and services of agricultural products. In this regard, citation method and study of scientific books, articles and journals have been used to collect information and information. It came to this conclusion by reviewing and studying scientific books and articles related to the subject of marketing activities and services; All marketing activities are carried out through a marketing system consisting of individuals, physical institutions, transactions and facilities with their infrastructure, which is simultaneously responsible for increasing the high value of products and transferring them from producers to consumers to satisfy their maximum demand. Without an active and modern marketing system with telecommunication facilities, transportation, storage, refrigeration, processing, credit, generators can not make good use of production and marketing opportunities.

Empirical Analysis of Factors Influencing Consumers' Satisfaction in Online Shopping Agricultural Products in China

2018 ◽  
Vol 16 (3) ◽  
pp. 64-77 ◽  
Author(s):  
Wu Yanyan
Keyword(s):  
Service Quality ◽  
Consumer Satisfaction ◽  
Online Shopping ◽  
Agricultural Products ◽  
Cold Chain ◽  
Agricultural Product ◽  
Logistics System ◽  
Website Quality ◽  
Made In

With the development of e-commerce, online shopping for agricultural products has been more popular. And how to improve consumer's satisfaction has become more important. Literature review shows that few researches on online purchasing agricultural food focus on the consumers' satisfaction. This article designs a questionnaire, including 20 factors based on agricultural product characteristics, website quality and service quality to evaluate consumers' satisfaction. The evaluation shows that service quality, agricultural products' safety, brand and website quality significantly impact consumer satisfaction. Moreover, service quality is the most important factor. Finally, some recommendations are made in this article to develop cold chain logistics system, strictly control the agricultural products quality, build an agricultural products brand, improve the quality of agricultural product websites and strengthen policy control and guidance.

scholarly journals The Marketing System of Agricultural Products in Bangladesh: A Case Study from Sylhet District

2019 ◽  
Vol 26 (2) ◽  
Author(s):  
Md. Mizanur Rahman Rahman ◽  
Shahnaz Begum Neena
Keyword(s):  
Crop Production ◽  
Agricultural Products ◽  
High Price ◽  
Key Factors ◽  
Marketing System ◽  
Agricultural Marketing ◽  
Marketing Systems ◽  
Market Management ◽  
Set Up

The monotonous demand for rice in Bangladesh is shifting rapidly. Positive economic growth andurbanization are the key factors behind this change. The agricultural marketing system is traditional andnot properly functional. A group of intermediaries controls the market and supply chain of agriculturalproducts. A proper functional market is vital for food producers, processors, traders, and consumers.Bangladesh has become self-sufficient in cereal crop production, but the production of horticulturalcrops is not sufficient yet. This situation has led to severe bottlenecks in the processes of marketing. Thestudy aimed at assessing the present marketing system of agricultural products in Sylhet and atdetermining the marketing constraints and potentialities of farm products in this area. It was found thatthe net marketing margin was the highest in the case of the retailer and the lowest in case of Aratdar. ButReturn on operating capital was the highest for the Aratdar because they did not need to purchase theproduct they handle. The farmers identified the high price of seed as the topmost constraint in productionand marketing systems. Re-structuring of Market Management System and updating regulatory andinstitutional set up are highly essential for the proper functioning of the market system.

scholarly journals Designing of Agricultural Product e-Marketplace by using UCD Method

2021 ◽  
Vol 7 (1) ◽  
pp. 88-93
Author(s):  
Wisti Dwi Septiani ◽  
Sri Utami ◽  
Octa Pratama Putra ◽  
Noer Hikmah ◽  
Popon Handayani ◽  
...  
Keyword(s):  
Healthy Lifestyle ◽  
Cultural Factors ◽  
Agricultural Products ◽  
Agricultural Product ◽  
Information Communication ◽  
Online System ◽  
Online Sales ◽  
Online Buying ◽  
Communication And Technology

The growth and era of information, communication and technology have changed and it has benefits in various sectors, one of them is the economy aspect. The current sales system has been moved from conventional sales into online sales by utilizing technology as a media for sales transactions. Then, one of them is the presence of e-commerce websites and e-marketplaces. The concept of e-marketplaces is a place where buyers and sellers meet, then they make online buying and selling transactions. However, there are still many plantations whose agricultural products have not been reached to be implemented by the marketplace. This problem is based on the cultural factors; it is called through the broker. Also, as well as the lack of education of farmers. The purpose of this study is to design the e-marketplace for farmers, especially in the Bugis Village. The user-centered method is applied where the approach is centered on users, then both consumers and partners. The website-designed is made by looking at the needs of the user side. This e-marketplaces can also be an education for businesses in the field of agricultural products. It is also to be involved in technological advancements by becoming partners in the e-marketplaces, so that they are able to market their products through online system. In addition, to minimize the use of agricultural products by broker, too. The results of this study are e-marketplace is able to provide convenient websites for users in conducting transactions by using gadgets to access agricultural products. This e-marketplaces also supports the promotion of Go Green, which has begun to implement a healthy lifestyle; by starting to consume a lot of vegetables. So, people will easily get best quality of agricultural products from farmers.

scholarly journals Developing vegetable and fruit marketability potentials in Hajdu-Bihar county in terms of Hungary’s EU accession

2001 ◽  
pp. 60-69
Author(s):  
Andrea Klutsik
Keyword(s):  
Structural Changes ◽  
Economic Factor ◽  
The European Union ◽  
Fruit And Vegetable ◽  
Agricultural Marketing ◽  
Eu Member States ◽  
Eu Integration ◽  
Marketing Activities ◽  
The Government

prearrangement, Hungary will be ready to join the EU by the 1st of January 2003. In the course of negotiations, the Government places special emphasis on agriculture, because Hungary is an agrarian country. Agricultural production is an important economic factor in Hungary: larger a factor in its economic structure than in those of the present EU member-states. In order to preserve competitiveness, Hungarian farmers and itsprocessing industry require information on the EU's CAP and other market influences.In Hajdú-Bihar county the quality of agricultural products fall behind the standards of the European Union. There is no real solidarity among farmers, so they are left alone and are unable to meet higher, those standards, which were introduced by the structural changes of the market. Unfortunately, there is only one fruit and vegetable marketing organization (PO) in the county, although its necessity and effectiveness has been proved several times.Within the framework of Rural Development, agricultural marketing is vital, because together with the local FVM institutes, it can help the farmers by providing consultation, information, and by marketing their products. Since fruit and vegetable growing has a considerable history in Hajdú-Bihar county, marketing activities can be effective in assisting both the farmers and the processing industry in preparation for EU integration.

scholarly journals Pengaruh Jenis Kemasan dan Lama Penyimpanan terhadap Mutu Bubuk Andaliman

2020 ◽  
pp. 30-37
Author(s):  
Apul Sitohang ◽  
Baang Soyun Marbun
Keyword(s):  
Water Content ◽  
Storage Time ◽  
Ash Content ◽  
Agricultural Product ◽  
Content Increase ◽  
Glass Bottle ◽  
Total Acid ◽  
Storage Duration ◽  
And Storage

This study aims to determine the effect of packaging types and storage duration on the quality of andaliman powder. The study was conducted at the Laboratory of Processing and Management of Agricultural Products, Agricultural Product Technology Study Program, Faculty of Agriculture, Catholic University of St. Thomas Medan. This research was conducted using Factorial Complete Random Design method. The first factor is packaging with a password (K), consisting of 4 types, namely: K1 is Glass bottle, K2 is Plastic bottle, K3 is Flip plastic and K4 is Paper. The second factor is the storage time with L code which consists of four levels, namely: L0 is 0 weeks, L1 is 2 weeks, L2 is 4 weeks and L3 is 6 weeks. The results showed that the type of packaging had a very significant effect on water content, total acid, oleoresin content and organoleptic value, but it was not significant for ash content. The highest water content, ash content and total acid were found in paper plastic packaging, while the lowest was in glass bottle packaging, while the highest oleoresin content and highest organoleptic value were found in glass bottle packaging, while the lowest was on paper packaging. Storage time has a very significant effect on water content, total acid, oleoresin content and organoleptic value, but not significant to ash content. The longer the storage, the moisture content, ash content and total acid content increase, while the oleoresin content and organoleptic values decrease. The interaction between the type of packaging and storage duration gave no significant effect on water content, ash content, total acid, oleoresin content and organoleptic value. The best quality of andaliman powder is obtained in the type of glass bottles and plastic bottles which can be seen from the water content, oleoresin content and organoleptic value.  

scholarly journals PENGUATAN KETAHANAN PANGAN NASIONAL MELALUI STRATEGI PERBAIKAN EFISIENSI PEMASARAN HASIL PERTANIAN

2017 ◽  
Vol 11 (1) ◽  
pp. 55
Author(s):  
Nur Baladina ◽  
Ratya Anindita ◽  
Budi Setiawan
Keyword(s):  
Food Security ◽  
Computable General Equilibrium ◽  
Action Plan ◽  
Agricultural Products ◽  
Agricultural Product ◽  
Selling Price ◽  
Improvement Strategy ◽  
Marketing Efficiency ◽  
Marketing Activities ◽  
National Food Security

The  success  of  Indonesia  to  achieve  food  self-sufficient,  mostly  didn’t support  with  the  easiness  to  access  the  food.  Therefore,  it  is  need  to  strengthening national food  security which concern to the accessibility aspect. One strategy that can be applied is by improving the marketing efficiency of agricultural product. Through this strategy, we will be enable to reduce the marketing margins, increased producer selling price and reduce the purchasing price in the level of consumer. Furthermore, the improving of marketing efficiency will support the availability and accessibility of  food in the society. So, this study aims to determine the important of the strengthening efforts for national food security through marketing efficiency improvement strategy of agriculture commodity. NSSE data and Annual Input and Output table from year 2008 was  used  in  this  research  and  analyze  by  using  Computable  General  Equilibrium (CGE)  model.  The  empirical  result  shows  that  the  improvement  of  marketing efficiency  by  5-15%  generally  bring  a  positive  effect  to  the  national  food  security,based on the several indicators, such as the quantity of domestic output, exports, and imports. Therefore,  it  needs  to  arrange  an  action  plan  which  is  reference  from  the marketing  efficiency  improvements  strategy. The  concept  of  policies that  can  be  set are as follows: (1) improving market information systems through the development of an  auction  market  of  agricultural  products,  (2)  improving  farmers  performance  to participate  in  marketing  activities  through  strengthening  farmers  institutional, (3) improving  transportation  facilities,  (4)  apply  of  agricultural  product  hedging mechanism  by  Sistem  Resi  Gudang  (SRG),  (5)  price  stabilization  of  agricultural products,  especially  food  crops,  and  (6)  protection  toward  domestic  agriculture production.

scholarly journals Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus

2019 ◽  
Vol 2 (6) ◽  
Author(s):  
Dan Li
Keyword(s):  
Modern Science ◽  
Online Marketing ◽  
Agricultural Products ◽  
Internet Technology ◽  
Agricultural Product ◽  
The Internet ◽  
Network Marketing ◽  
Marketing Model ◽  
Marketing Activities ◽  
Product Marketing

With the continuous development of network communication technology in recent years, China's socialist market has been continuously improved, and the level and standards of modern science and technology have also achieved a remarkable improvement. Coupled with the gradual integration of economies worldwide, China's Internet technology is also rapid developing. In the meantime, this ushered the development and formation of online marketing market in China. In particular, the business of by-products from the agriculture industry can also be promoted through the new marketing medium of the network, representing a major change in the market economy. The agricultural product marketing model using Internet Plus helps farmers to expand the sales of the agricultural products, and also provides a new opportunity for the further development of the network marketing. The author discusses the Internet Plus-based agricultural product marketing model, encompassing an analysis of the advantages of marketing green agricultural products in the Internet Plus era and the status quo of China's agricultural product marketing activities. Considering the sales demand of green agricultural product in the current market and the development of e-commerce under the Internet Plus model, it will further promote the development of network marketing activities of green agricultural product in China.

Ultrasound Pretreatment Applications in the Drying of Agricultural Products

2020 ◽  
pp. 128-145
Author(s):  
Ahmet Polat ◽  
Nazmi Izli
Keyword(s):  
Low Cost ◽  
Agricultural Products ◽  
Agricultural Product ◽  
Pretreatment Method ◽  
Mechanical Waves ◽  
Ultrasound Application ◽  
Ultrasound Assisted ◽  
Ultrasound Applications ◽  
And Storage ◽  
Ultrasound Pretreatment

This chapter presents the effect of ultrasound pretreatment on drying kinetics and product temperature. Drying provides a longer shelf life of agricultural products and low-cost transport and storage. The researchers performed pretreatments to the products to accelerate the drying process and to increase the quality for decades. The ultrasound applications considered as one of these are shown as the promising technology in the drying industry. The ultrasound application is used in drying processes in two different ways as ultrasound-assisted drying or as a pretreatment. In ultrasound-assisted drying, mechanical waves directly move to the cell wall of the product. On the other hand, the agricultural product to be dried is immersed in a liquid medium with different solution and ultrasound are applied at specified times by using as a pretreatment. They demonstrate that the ultrasound pretreatment method could be suitable for industrial production.

scholarly journals The importance of the quality of the agricultural product for sustainable success of agricultural holding

2020 ◽  
pp. 105-112
Author(s):  
Mirko Milanović ◽  
Zorana Nikitović ◽  
Slađana Vujičić
Keyword(s):  
Agricultural Sector ◽  
Agricultural Products ◽  
Agricultural Product ◽  
Yield And Quality ◽  
The Subject ◽  
The Republic ◽  
Farm Business ◽  
Made In ◽  
Family Farm Business

Small farms, which are mostly owned by natural persons, characterize the agricultural sector of Serbia. In order for a family farm business or holding to be successful, the following factors can be distinguished: the yield and quality of the products achieved, the prices generated for the products, and, of course, the decisions that are made in order to make the management of the farm more efficient. Given that consumers of agricultural products around the world are demanding increasing product quality, farms should work to improve competitiveness based on quality. The subject of this paper is the importance of the quality of the products for the sustainable success of agricultural holdings in the Republic of Serbia. The main goal of this paper is to provide new knowledge in the field of quality of agricultural products of agricultural holdings with the aim of achieving sustainable success.

The Comparison of Sino-US Logistics Network in Agricultural Products

2013 ◽  
Vol 373-375 ◽  
pp. 1739-1742
Author(s):  
Yin Xu ◽  
Xiu Qin Li ◽  
Ping Ye
Keyword(s):  
Information Technology ◽  
Service System ◽  
Operation Mode ◽  
Agricultural Products ◽  
Agricultural Product ◽  
System Operation ◽  
Logistics Network ◽  
Advanced Information Technology ◽  
The Difference

Whether the service system, operation mode, support system for agricultural product logistics is perfect or not directly affects the whole development of agricultural product logistics. The most obvious characteristic of agricultural product logistics in U.S is it takes the developed agriculture information flow as the foundation of developing agricultural product logistics. This article compares the infrastructure, information technology in agricultural product logistics and quality of talents in agricultural product logistics information between china and U.S; it could tell that the difference is huge. China should introduce advanced information technology in agricultural product logistics, and gradually realize automation and networking in logistics operation of agricultural product.

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