¿Popular Music Studies en la investigación sobre flamenco? De los (des) encuentros epistemológicos al análisis musical en la canción grabada y la transfonografía

Este artículo examina las relaciones entre el flamenco y los estudios sobre músicas populares urbanas desde una dimensión teórica y metodológica. En una primera parte, se presentan algunos de los encuentros epistemológicos entre los denominados Popular Music Studies y los estudios sobre flamenco, focalizando en líneas temáticas de investigación de los primeros. Tras ello, se reflexiona sobre el estado de la cuestión de las aproximaciones analíticas al flamenco, para posteriormente profundizar en las potenciales aplicaciones a estos repertorios de modelos emergentes de análisis musical en el ámbito de estudio de las músicas populares urbanas, centradas tanto en la noción de canción grabada como en la intertextualidad y la transfonografía. Tomando en consideración a la fuente fonográfica como foco de estudio, este trabajo demuestra cómo estos enfoques permiten conectar procesos musicales y procesos culturales, los sonidos y la articulación de significados, a fin de tender puentes para el entendimiento de prácticas y discursos flamencos desde el análisis musicológico.

Are Popular Music Curricula Antiracist?: The CCNY Music Department as a Case Study

In a recent virtual talk at the Hitchcock Institute for Studies in American Music, music theorist Philip Ewell considered how music educators and researchers might begin to “undo the exclusionist framework of our contemporary music academy.” Ewell's enterprise resonated with me not only as one who teaches undergraduate courses in music theory, history, performance, and ear training, but also as an instructor in a recently adopted Popular Music Studies program at the City College of New York (CCNY). The CCNY music department's shift in focus from a mostly white, mostly male, classical-based curriculum towards a more diverse and polystylistic repertory of popular music chips away at the exclusionist framework to which Ewell refers.

Why Florida?

Around 1990, Florida was rapidly put on the international musical map by an obscure phenomenon. Bands like Death, Deicide, Obituary or Morbid Angel established a regional music scene starting in the suburbs of Tampa Bay and Orlando that around 1992 was finally labelled “Florida death metal.” Although this upcoming scene has been much discussed due to its musical and praxeological characteristics or its occasionally strong use of satanic imagery, and to this day includes some of the best-selling extreme metal bands, its history nevertheless has been less of an issue in popular music studies or metal music studies. On these grounds, this article addresses itself to the historization of the “Florida death metal” scene from its beginnings around 1984 to the peak of its fame around 1993/94. With the aid of different concepts of scene and using fanzine/magazine interviews and newspaper articles, it suggests a modified approach of categories to contextualize the scene’s development as a mixture of structural, social, cultural and experience-based evolutions. Beyond that, the article shortly investigates another neglected issue by arguing that the scene was not as exclusive and obscure as widely believed. Instead, the death metal scene obtained a disregarded media coverage in regional newspapers that—together with other progressions—launched a slow rethinking, which epitomizes some important links concerning the shift to postmodernism.

A Rising Tide

This chapter reflects on the curriculum outlined in the book and how it fits into the larger music education landscape. While project-based electronic music may not be appealing to all music teachers, the benefits of this approach to music education generally are broad and substantial. An open-enrollment music technology course creates a culture of inclusion that can lend a school’s music program greater cultural authenticity and demographic inclusiveness. When students are able to create music in their preferred styles, it validates their musical identities and helps them build toward lifelong learning. There are racial politics underlying the gulf between “school” music and “popular” music, and the chapter discusses the opposition that each successive form of African-American popular and vernacular music has faced in the academy. Critical popular music studies animated by antiracism can serve to both advance social justice goals, and to strengthen and enrich music programs.

Sonic branding and the aesthetic infrastructure of everyday consumption

Sonic branding – the sonic expression of a brand's identity – is the audio equivalent of a brand's logo, a sound that is both distinct and adaptable to diverse contexts, and serves to communicate a brand's narrative. Sonic branding has been a feature of marketing strategies for the past two decades, but more recently there has been increased commercial interest in sonic branding, a move from the ‘visual turn’ to the ‘sonic turn’, as voice activation technologies such as Siri, Amazon's Alexa and Google Assistant immerse the consumer in a personal encounter across diverse sensory touch points. While there has been significant scholarly discussion in popular music studies of the ways that sound is employed to increase capital in commercial contexts, little has been written to address the ways in which popular music is courted and implicated in brand strategy specific to sonic branding. In this paper, we consider the ways in which sounds are embedded in contemporary brand practice and detail the ways in which popular musicians and genres are complicit partners in ‘branding to the senses’. Here, we focus on two sonic branding case studies – Mastercard and HSBC – which highlight the key role of popular music in constructing the way we ‘hear’ brands.

Dylan Goes Electric

Within the study of rock music, religion appears as a racial marker or a biographical attribute. The concept of religion, and its co-produced opposite, the secular, needs critical analysis in popular music studies. To inaugurate this work this article returns to the moment in singer-songwriter Bob Dylan’s career that is most unmarked by religion, namely his appearance with an electric guitar at the 1965 Newport Folk Festival. Dylan’s going electric became, through subsequent years of narrative attention, a secularizing event. “Secularizing event” is a phrase coined to capture how certain epochal moments become transforming symbols of divestment; here, a commitment writ into rock criticism as one in which rock emerged by giving up something that had been holding it back. Through a study of this 1965 moment, as well as the history of electrification that preceded it and its subsequent commentarial reception, the unreflective secular of rock criticism is exposed.

Songbooks

In Songbooks, critic and scholar Eric Weisbard offers a critical guide to books on American popular music from William Billings's 1770 New-England Psalm-Singer to Jay-Z's 2010 memoir Decoded. Drawing on his background editing the Village Voice music section, coediting the Journal of Popular Music Studies, and organizing the Pop Conference, Weisbard connects American music writing from memoirs, biographies, and song compilations to blues novels, magazine essays, and academic studies. The authors of these works are as diverse as the music itself: women, people of color, queer writers, self-educated scholars, poets, musicians, and elites discarding their social norms. Whether analyzing books on Louis Armstrong, the Beatles, and Madonna; the novels of Theodore Dreiser, Gayl Jones, and Jennifer Egan; or varying takes on blackface minstrelsy, Weisbard charts an alternative history of American music as told through its writing. As Weisbard demonstrates, the most enduring work pursues questions that linger across time period and genre—cultural studies in the form of notes on the fly, on sounds that never cease to change meaning.

The Historiography of the Twentieth-Century Classical Performer: Life, Work, Artistry

One dominant issue in the writing of music histories is the question of how (or indeed whether) a musician's life and work can be interwoven convincingly. In recent years, music biographers have begun to reassess the historical legacies of many significant musicians with this issue in mind, but their critical reflections have for the most part focused on composers. This article seeks to transfer some of this rethinking – particularly on the life/work question – to the twentieth-century classical performer. Doing so reveals a historiography of the performer which sharply divides life and work in a way that is disciplinarily entrenched between biographical approaches on the one hand and empirical approaches to recordings on the other. After illustrating the nature and development of this division, I conclude by calling for greater scholarly convergence and suggest two directions forward, taking leads from artistic research and popular music studies in doing so.