Font Poster: Creative Method of Designers from Different Cultural Regions of the Alphabetic Writing System (Based on the Materials of the Collection “The 4th BLOCK: Museum, Archive, Laboratory”)

The article highlights the features of the font poster from the collection of “The 4th BLOCK: Museum, Archive, Laboratory” (further – “The 4th BLOСK: MAL”) by four leading contemporary designers from different cultural regions of the alphabetical writing system, namely: Paul Peter Piech (UK), Paula Troxler (Switzerland), Parisa Tashakori (Iran), Paula Scher (USA). Attention is paid to the peculiarities of their creative methods, experimental findings, specifics of compositional means and methods of font design. An attempt is made to assume and find out whether the mentality and worldview universals of each nation affect the specificity of cultural works of a particular country, in particular, the font used in the design of the poster. Thus, the fact that Paul Peter Piech belonged to English culture with its industrial orientation, the flourishing of the media business and labor movements, was reflected in the character of his font. Raised in the tradition of Swiss design, Paula Troxler deliberately destroys the spatial unity of the font composition. The unicity of Parisa Tashakori’s font posters lies in the attempt of the woman-designer to emphasize the contradictions in society between the need for emancipation and the need to return a woman to her traditional roles. The author, as the heir to the Iranian culture of calligraphic inscriptions, uses a single complex of font composition with the involvement of images. Paula Scher’s work is inspired by the urban graffiti language, the networked structure of New York streets and the geometric volumes of high-rise buildings. In the context of current trends and searches in the field of font posters, the prospects for further methodological analysis of the creative achievements in the design environment of individual countries and their awareness within the framework of the research nature of the work are identified. The directions in further research of the visual language of the font poster from the collection of the “The 4th BLOСK: MAL” are determined, taking into account the realities of “metamodernism”.

Research on Chinese-character Image Streaming based on the Digital-Streaming Media Technology

The survival mode of the font design has been changed to the mode of imaging design by the new-media technology. The Chinese character image could achieve different image effects of fonts including flow, page turning, rotation, and scrolling. Streaming media technology achieve the streaming playing approach to discuss the composition and dynamic effect of Chinese character image streaming. Based on the characteristics of digital-streaming media, particle and fluid technology, and Chinese character image streaming, this paper will analyze and sort out the formation and techniques of Chinese character image based on streaming media technology. This paper proposed the new concept of ‘Chinese character image streaming’. Since there is no systematic theories and no summarized experience about the practical works regarding the Chinese character image streaming, this paper compared and analyzed this new concept with above-mentioned technologies to provide new materials for the researches of Chinese character designs in the future.

Design and Application of Experimental Fonts for Interactive Chinese Character Games

In modern days, font design presents a variety of ways of expression. In addition to the well-known font library, font design is increasingly moving in the direction of graphic design, in hope of better expressing the effective information targeted at users. Among them, the emergence of experimental fonts allows font designers to continuously explore and innovate. At the same time, it also brings out more creativity, possibility and interest to Chinese characters designers, while yielding different visual effects in graphic design. In the experimental design of interactive Chinese character games, I hope to find more suitable methods and expressions for font design during the trial process.