Looking Abroad for Growth: A Study of International Student’s Symbolic Motivations in Attending South Korean Universities

South Korean universities have been facing student shortages to sustain their growth due to its severe population decline. The Korean government has since introduced policies to attract more international students to the country. The present study examined the prestige-seeking tendencies of international students in Korea and their influence on students’ satisfaction levels. The five dimensions of prestige-seeking behavior were adopted to help explain students’ satisfaction levels. Research samples were current and former international students in Korea. The findings reveal the quality of the education did not contribute directly to the students’ overall satisfaction level. Instead, it was hedonic elements that affected satisfaction. Moreover, status, snob, and bandwagon effects contributed significantly to the quality and hedonic motives.

The Tsunami Moment

This chapter chronicles the populist candidate’s rise to power, which follows a pattern resembling exponential growth: it starts slowly and grows steadily until it reaches an inflection point that marks an unstoppable moment. The term tsunami describes the first moment in the dynamic theory of populism in power, when insurgent populist candidates are able to tap into the existing mass dissatisfaction with political institutions and take advantage of growing elite disarray. As they become significant contenders, their momentum increases; seen as potential winners by others, they generate bandwagon effects and fascinate the media. These aspiring populist leaders expand their appeal through different ways. Some politicians associated with the old order bet on them and offer their support. Populist candidates expand the electorate by politically activating new actors or social forces, or by mobilizing previously apathetic voters.

On the Mean Residual Life of Cantor-Type Distributions: Properties and Economic Applications

In this paper, we consider the mean residual life (MRL) function of the Cantor distribution and study its properties. We show that the MRL function is continuous at all points, locally decreasing at all points outside the Cantor set and has a unique fixed point which we explicitly determine. These properties readily extend to the parametric family of p-singular, Cantor type distributions introduced by Mandelbrot (1983). The findings offer evidence that, contrary to common perceptions, Cantor-type distributions are tractable enough to be considered for practical applications. We provide such an example from the field of economics in which Cantor-type distributions can be used to model markets with recurrent bandwagon effects and show that earlier anticipated bandwagon effects lead to higher monopolistic prices. We conclude with a simple implementation of the algorithm by Chalice (1991) to plot Cantor-type distributions.

Online bandwagon effects: Quantitative versus qualitative cues in online comments sections

Bandwagon effects explain an individual’s tendency to conform to and follow other people’s opinions. Drawing on bandwagon effects, this study explored the relative influence of two different bandwagon heuristic cues in an online comments section (quantitative vs qualitative) on changes in news readers’ opinion. Study 1 revealed that qualitative cues have a stronger effect than quantitative cues in changing news readers’ opinions. Study 2 replicated the findings of Study 1 and showed that people change opinions in the same direction as perceived public opinion, providing empirical evidence of online bandwagon effects. The findings offer theoretical insights by explicating the process of opinion change via perceived public opinion as well as practical insights into public opinion formation in online environments.

The role of corporate credibility and bandwagon cues in sponsored social media advertising

PurposeSponsored social media content is one of the advertising strategies that companies implement so that ads appear as native to the delivery platform without making consumers feel that they are directly targeted. Hence, the current study examines whether prominently featuring corporate information on social media ads affects how consumers perceive them. It also investigates whether an ad's evaluation metrics on Twitter (e.g. number of likes/comments) influence its persuasiveness and consumers' behavioral intentions towards the sponsoring company. Underlying cognitive and affective mechanisms through which sponsored content operates are also investigated.Design/methodology/approachA 2 (corporate credibility: low vs high) by 2 (bandwagon cues: low vs high) between-subjects experiment was conducted.FindingsThe findings showed that corporate credibility and bandwagon cues can influence social media ad effectiveness. Sponsored content from high-credibility companies – evoked more favorable attitudes and behavioral intentions – is perceived as less intrusive, and elicits less anger than equivalent posts from low-credibility companies. Furthermore, it was found that bandwagon cues work via different pathways. For high-credibility corporations, a high number of bandwagon cues improved ad persuasiveness by mitigating consumers' anger towards intrusive sponsored content. Conversely, for low-credibility corporations high bandwagon cues enhanced ad persuasiveness, and this triggered more positive attitudes towards it.Originality/valueThis paper is the first to test corporate credibility and bandwagon effects in social media ads, while also exploring consumers' cognitive and affective responses to sponsored content. Implications for how companies with varying popularity levels should promote products on social media are discussed.

The Combined Effects of Mass Media and Social Media on Political Perceptions and Preferences

Changes in political perceptions and preferences may result from the combined effects of news from various media. Estimating these combined effects requires the best possible, albeit different, measures of news obtained from self-selected mass media and social media that can be linked to panel survey data concerning perceptions and preferences. For the 2017 Dutch national elections, such data is available. Political perceptions and preferences are affected by news statements in self-selected mass media on issue positions, support and criticism, real world conditions and success and failure, in accordance with the theories on agenda setting and issue ownership, social identity, retrospective voting and bandwagon effects, respectively. Combined effects emerge because many people use both mass media and social media. The latter do more than just reinforce predispositions. Social media also have a mere exposure effect, and a multistep flow effect that amplifies news about party successes and failures from self-selected mass media.

Think Twice before Jumping on the Bandwagon: Clarifying Concepts in Research on the Bandwagon Effect

The potential influence of perceived popularity of political parties or candidates on individual vote choice is most commonly studied in terms of a ‘bandwagon effect’. However, there is confusion over exactly what the bandwagon effect is. In this article, I seek to remedy this confusion by providing a clear definition and typology of bandwagon effects, grounded in a review which reappraises existing scholarship. I argue that the bandwagon effect is a distinct social phenomenon involving an individual-level change in vote choice or turnout decision towards a more or increasingly popular candidate or party, motivated initially by this popularity. I then break this down employing a typology which draws on distinctions made in the literature between static and dynamic, and conversion and mobilisation effects. This conception of the bandwagon effect leaves it open to the operation of a variety of possible underlying processes. Scholars should apply such clear concepts as are proposed here in bandwagon research, to situate and clarify their contributions theoretically and offer a more nuanced understanding of whether, how and why bandwagon effects occur across different political contexts.