spin doctor
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2021 ◽  
Author(s):  
Iryna Ivanova ◽  
Elena Afanasieva

The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.


2019 ◽  
Vol 29 ◽  
pp. 65-77
Author(s):  
Carole Hillenbrand

ABSTRACTWe might flatter ourselves that the idea of a spin doctor is rather a modern one, but I wonder. Obviously enough, powerful rulers have always had their coterie of close advisers. But in the medieval Muslim world there is one outstanding example of something rather more than this: the team of three counsellors that Saladin assembled who watched over his interests and, crucially, his reputation, with unflagging devotion for decades. Two of them were, by any standard, intellectual stars who could have turned their multifarious talents in many directions but who chose rather to dedicate them to a man whom they not only admired but also loved. One of them, the poet ‘Imad al-Din al-Isfahani, was a Persian with a truly awesome command of Arabic, a gift which he delighted to exhibit in and out of season. His pyrotechnic performances, solid with metaphor, saturated with puns, wordplay, alliteration, assonance and verbal acrobatics, are such a nightmare to understand that generations of Western Orientalists – and indeed Arab scholars too, for that matter – have recoiled from the task of editing certain of his works. Sometimes in his writings manner eclipses matter, but he is also capable of reaching heights of solemn eloquence, as in his paean of triumph at the recapture of Jerusalem, or his threnody on the death of Saladin. The other, the Qadi al-Fadil – his title means ‘The Excellent Judge’ – though only a somewhat pedestrian poet, was an acknowledged master of the epistolary prose that was de rigueur in Islamic chanceries, and for centuries his letters were regarded as models of their genre. His appearance, hunchbacked and skeletal, made him the butt of the court's satirical poets, but his political skills were beyond reproach, and indeed in his master's absence he governed Egypt for a time. It has been said that biography adds an extra terror to death, but in that respect Saladin need not have worried. For Ibn Shaddad, the third member of this distinguished triumvirate, who joined the team after the fall of Jerusalem but thereafter never left Saladin's side and therefore saw him in good times and bad, was a plain man with a plain style. But he rose to the occasion and crafted a biography of his hero Saladin that lets the facts speak for themselves. He has no time for stale panegyric; instead, his admiration for Saladin shines through his account at every turn, and it is he who laid the foundations for his master's posthumous celebrity. The lecture will explore the impact of these three men on the Saladin legend, which transformed a minor Kurdish warlord into an emblem of chivalry, piety and military glory which captured the hearts and the imaginations of Muslims for centuries to come – and still does.


2019 ◽  
Author(s):  
Henk Nierop

Romeyn de Hooghe was the most inventive and prolific etcher of the later Dutch Golden Age. The producer of wide-ranging book illustrations, newsprints, allegories, and satire, he is best known as the chief propaganda artist working for stadtholder and king William III. This study, the first book-length biography of de Hooghe, narrates how his reputation became badly tarnished when he was accused of pornography, fraud, larceny, and atheism. Traditionally regarded as a godless rogue, and more recently as an exponent of the Radical Enlightenment, de Hooghe emerges in this study as a successful entrepreneur, a social climber, and an Orangist spin doctor. A study in seventeenth-century political culture and patronage, focusing on spin and slander, this book explores how artists, politicians, and hacks employed literature and the visual arts in political discourse, and tried to capture their readership with satire, mockery, fun, and laughter.


Author(s):  
Warren Oakley

This is the first biography of Thomas Harris (1738-1820). Until now, little has been known about his life. He was most visible as the man who controlled Covent Garden theatre for nearly five decades, one of only two venues in London allowed by law to perform spoken drama. Harris presided over one of the most eventful periods in the history of the English stage; uncovering his involvement provides new perspectives upon landmark events in London’s history. But this career was only one of many: he became the confidant of George III, a philanthropist, sexual suspect, and a brothel owner in the underworld of Covent Garden. While deeply involved in Pitt the younger’s government, Harris worked as a ‘spin doctor’ to control the release of government news. Only through understanding his career is it possible to appreciate fully the suppression of radicalism in the period. As novelists created elaborate storylines with fictional intriguers lurking in the shadows, Harris was the real thing. Harris’s career intersects many of the hidden worlds of the eighteenth century including the art of theatre and theatre management, the activities of the Secret Service, radical protest, and sexual indulgence. This narrative of detection brings together a hoard of newly discovered manuscripts to construct his numerous lives.


2018 ◽  
Author(s):  
Henk Nierop

Romeyn de Hooghe was the most inventive and prolific etcher of the later Dutch Golden Age. The producer of wide-ranging book illustrations, newsprints, allegories, and satire, he is best known as the chief propaganda artist working for stadtholder and king William III. This study, the first book-length biography of de Hooghe, narrates how his reputation became badly tarnished when he was accused of pornography, fraud, larceny, and atheism. Traditionally regarded as a godless rogue, and more recently as an exponent of the Radical Enlightenment, de Hooghe emerges in this study as a successful entrepreneur, a social climber, and an Orangist spin doctor. A study in seventeenth-century political culture and patronage, focusing on spin and slander, this book explores how artists, politicians, and hacks employed literature and the visual arts in political discourse, and tried to capture their readership with satire, mockery, fun, and laughter.


Author(s):  
O. Laccourreye ◽  
H. Maisonneuve
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