MODEL OF INTERACTION BETWEEN ADVERTISING, PR AND JOURNALISM

2021 ◽  
Author(s):  
Iryna Ivanova ◽  
Elena Afanasieva
Keyword(s):  
Communication Technologies ◽  
Media Content ◽  
Behavioral Strategy ◽  
New Journalism ◽  
Network Development ◽  
Content Creation ◽  
Interpretive Approach ◽  
Brand Journalism ◽  
And Behavior ◽  
Spin Doctor

The article is an overview of the journalism – PR – advertising relationship at the terminological, empirical-analytical and practical levels. It traces the state of the discussion of these correlations in the post-soviet media such as Ukraine. The study describes that domesticating the importance of the appropriate partnership between the three communication technologies. The thesis is that journalism, advertising and PR create a mutual connection that takes place in an atmosphere of PR and advertising permissiveness and deepens with the development of digitalization, Social network development. The present research is based on a comprehensive approach. The inductive and deductive methods are adopted to discuss theoretical materials, and the interdisciplinary research method is used to detect PR-specific features as a philosophy of a new journalism project. The interpretive approach, usually employed to analyze media text as a complex synthetic structure, was also taken into consideration. The analytical method application identified the modern means of substantiating the ideological, esthetical and informative value of brand journalism and spin doctor. The innovative character of modern media as a behavioral strategy in the advertising and PR industry consists in the fact that it is a form of creative production and behavior rather than adapting a specific communication situation. The article examines the main directions of contemporary interactions between PR, advertising and journalism as a media content creation. In this context, it is asserted that advertising, journalism and PR activities can contribute to the creation of media content. At some point, good media content is achieved not only as a result of this competition but also from the correlation between PR, advertising and journalism.

scholarly journals Netiquette: Ethic, Education, and Behavior on Internet—A Systematic Literature Review

2021 ◽  
Vol 18 (3) ◽  
pp. 1212
Author(s):  
Rebeca Soler-Costa ◽  
Pablo Lafarga-Ostáriz ◽  
Marta Mauri-Medrano ◽  
Antonio-José Moreno-Guerrero
Keyword(s):  
Information And Communication Technologies ◽  
Web Of Science ◽  
Communication Technologies ◽  
Measurement Methods ◽  
Cyber Bullying ◽  
Fake News ◽  
Review Of The Literature ◽  
Inclusion Criteria ◽  
Information And Communication ◽  
And Behavior

In this article, an analysis of the existing literature is carried out. It focused on the netiquette (country, date, objectives, methodological design, main variables, sample details, and measurement methods) included in the Web of Science and Scopus databases. This systematic review of the literature has been developed entirely according to the Preferred Reporting Items for Systematic Reviews (PRISMA). The initial search yielded 53 results, of which 18 exceeded the inclusion criteria and were analyzed in detail. These results show that this is a poorly defined line of research, both in theory and in practice. There is a need to update the theoretical framework and an analysis of the empirical proposals, whose samples are supported by students or similar. Knowing, understanding, and analyzing netiquette is a necessity in a society in which information and communication technologies (ICT) have changed the way of socializing and communicating. A new reality in which there is cyber-bullying, digital scams, fake news, and haters on social networks.

scholarly journals The Access to the ICT Network as a Public Task of Local Government

2021 ◽  
Vol 19 (1) ◽  
pp. 175-195
Author(s):  
Katarzyna Chałubińska-Jentkiewicz
Keyword(s):  
Local Government ◽  
Information And Communication Technologies ◽  
Social Life ◽  
Public Funding ◽  
Communication Technologies ◽  
Network Access ◽  
Network Development ◽  
Human Right ◽  
Broadband Network ◽  
Information And Communication

The purpose of this paper is to describe the duties of local government units under the legal conditions related to access to the ICT network in Poland. Establishing public-private partnerships in the telecommunications sector, which is a field closely tied with cybersecurity, seems inevitable and necessary. The need to cooperate is the consequence of the development of information and communication technologies, which leads to their increasingly wide application in all aspects of social life. The tasks of local government involving network access have become key to the process of broadband network development. That is why public funding becomes particularly important in its absence, justified by the need to provide conditions for internet access as a human right. This has become especially topical as we face the challenges of COVID-19.

Socio-Economic Processes, User Generated Content, and Media Pluralism

2018 ◽  
pp. 7270-7280 ◽  
Author(s):  
Androniki Kavoura
Keyword(s):  
New Media ◽  
New Technologies ◽  
Online Communication ◽  
Communication Technologies ◽  
Close Relation ◽  
Media Content ◽  
Political Processes ◽  
Media Pluralism ◽  
Media Types ◽  
Streaming Services

Media pluralism that is associated with the presentation of different points of view and ideas in media content, consists of a recurrent issue of discussion because it is in close relation with the socio-economic, technological and political environment within which media operate. Major developments take place with the worldwide economic instability that exists but also with the advancement of new technologies and social media that enhance online communication. This paper aims (a) to present media pluralism's components and (b) to describe the reciprocal role between media pluralism's dimensions and communication technologies, socio-economic and political processes that take place. These processes are based on the technological advancements of new media platforms such as online video platforms and streaming services as media types for online media content. In doing so, this chapter adds to the literature by illustrating the role of the abovementioned processes on media pluralism. Media pluralism is under continuous negotiation. Current real-world scenarios are discussed.

Decision Making and Behavior

2020 ◽  
pp. 250-268
Author(s):  
Jovanna Nathalie Cervantes Guzmán
Keyword(s):  
Decision Making ◽  
Economic Theory ◽  
Information And Communication Technologies ◽  
Business Model ◽  
Communication Technologies ◽  
International Level ◽  
Behavioral Bias ◽  
Secondary Sources ◽  
Information And Communication ◽  
And Behavior

The chapter explores the utility of neuroeconomics in decision making and behavior. Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies, that is, e-commerce of exponential artisanal SMEs of women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. The methodology used was deductive, exploratory, descriptive, correlational, and documentary. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study up to this point is quantitative using primary and secondary sources for research.

Management and Strategies for Digital Enterprise Transformation

2021 ◽  
pp. 205-224
Author(s):  
Jovanna Nathalie Cervantes-Guzmán
Keyword(s):  
Decision Making ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
International Level ◽  
Behavioral Bias ◽  
Secondary Sources ◽  
Information And Communication ◽  
Enterprise Transformation ◽  
Digital Enterprise ◽  
And Behavior

The chapter explores the utility of neuroeconomics in decision making and behavior. Scientific knowledge will be advanced in the need for the application of neuroeconomics focused on one of the services of the information and communication technologies (ICT) of companies, that is, e-commerce of exponential artisanal SMEs of women entrepreneurs, by developing a proposal for a business model to increase the possibility of growth of their companies at the level national and international level. The methodologies used were deductive, exploratory, descriptive, correlational, and documentary. Neuroeconomics have the potential to explain the phenomena that are considered as a deviation from the prediction or behavioral bias of decision-making models in economic theory. The study is quantitative using primary and secondary sources for research.

scholarly journals RESISTENSI PANGERAN SUTASOMA TERHADAP HEGEMONI RAJA PURUSADHA DALAM CERITA KEKAWIN SUTASOMA

2019 ◽  
pp. 1
Author(s):  
I Gusti Ayu Sri Widiantari ◽  
I Made Suastika ◽  
I Nyoman Suarka
Keyword(s):  
Cultural Studies ◽  
Qualitative Data ◽  
Data Sources ◽  
Roles And Responsibilities ◽  
The People ◽  
Interpretive Approach ◽  
And Behavior ◽  
Analyze Data

The purpose of this research is to uncover the inherent values contained in the marriage of Sutasoma, which focuses on the backdrop of Sutasoma's resistance to his father, the king of Parusadha, and reveals the values contained in the The story. The study used an interpretive approach to cultural studies from the qualitative data sources in the text and translations. The foundation of the theory used to analyze data is the theory of power of knowledge and hegemony. With this approach and theory the study found that the reasons and ways of Prince Sutasoma to fight the attitude and behavior of King Purusadha were very arrogant and authoritarian towards the people and the Ministers and The feeders are (1) straightening and redefining the king to return to the path of righteousness (2) performing obligations and responsibilities as a wise prince who must favor his people, (3) make the King aware of the meaning and Responsibility to be leaders, and (4) to commit partiality towards the weak, (5) The alignment of the meaning and leadership of a King (6) restores the authority of a king. The opponents performed by Sutasoma were not violent or physical, but through ideas and initiatives that were delivered subtly so as to evoke a sense of compassion and consciousness of King Parusadha How to be a king Wise. Keywords: resistance, hegemony, leadership value, roles and responsibilities

scholarly journals TEKNOLOGI INFORMASI KOMUNIKASI DAN GAYA HIDUP MAHASISWA

2014 ◽  
pp. 177-183
Author(s):  
Ahmad Sihabudin Ahmad Sihabudin
Keyword(s):  
Information And Communication Technology ◽  
Communication Technology ◽  
Mass Culture ◽  
Social Stratification ◽  
Mass Communication ◽  
Communication Technologies ◽  
Communications Industry ◽  
Information And Communication ◽  
Democratic Life ◽  
And Behavior

Ahmad SihabudinFISIP Universitas Sultan Ageng TirtayasaJalan Raya Jakarta KM. 04 Pakupatan, Kota Serang – Banten([email protected])diterima: 11 Maret 2013; dikembalikan untuk direvisi: 29 maret 2013; disetujui: 25 Maret 2013Abstrak:Tulisan ini menjelaskan suatu gaya hidup yang meluber lewat komunikasi massa, dan jaringan ICT atau media kovergen ini melahirkan pola kehidupan yang demokratis, artinya, suatu gaya hidup tidak lagi menjadi privelese suatu kelompok dalam stratifikasi sosial. Dalam konteks kebudayaan massa, atau biasa juga disebut kebudayaan populer, masyarakat menjadi homogen. Siapa saja dapat mengambil alihnya,dari strata manapun ia berasal, pada saat ia bermaksud mengidentifikasikan dirinya ke dalam kelompok sosial yang dicitrakan oleh kebudayaan massa tersebut. Berkembangnya teknologi komunikasi dan informasi (information and communication technology / ICT) selama dekade terakhir membawa tren baru di dunia industri komunikasi yakni hadirnya beragam media yang menggabungkan teknologi komunikasi baru dan teknologi komunikasi massa tradisional. ICT amat berpengaruh dan mempercepat penyemaian budaya, gaya hidup, dan nilai baru. Efek Media, sebagian besar merupakan efek yang dikehendaki komunikator: efek-efek bersifat jangka pendek (segera dan temporer); efek-efek itu ada kaitannya dengan perubahan - perubahan sikap, pengetahuan maupun tingkah laku dalam inividu.Kata Kunci: TIK, Media Konvergen, dan Gaya Hidup.Abstract: This paper describes a lifestyle that is spilling through mass communication, and ICT networks or convergent media brings about a pattern of democratic life, that is, a way of life that is no longer a privilege of a group in the social stratification. In the mass culture context, or also called popular culture, society becomes homogeneous . Anyone can take over, whichever strata he comes , when they intends to identify themselves to certain social group described by the mass culture. The development of information and communication technology over the past decade brought a new trend in the communications industry that was presence of a variety of media that combined new communication technologies and traditional mass communication technologies . ICT is very influential and accelerates seeding culture, lifestyle, and new values. Media effects are largely communicator desired effects: they are of short-term effects (immediate and temporary); the effects have something to do with changes in attitudes , knowledge and behavior ofinividual.Keywords: IC , Media Convergence, Lifestyle.

scholarly journals Use of a social network class: an alternative to engage learners

2019 ◽  
Vol 11 (1) ◽  
pp. 76-84
Author(s):  
Danielle M. Bebey
Keyword(s):  
Social Network ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Conceptual Modelling ◽  
Action Research Project ◽  
Communication Course ◽  
Content Creation ◽  
Engagement Process ◽  
Information And Communication ◽  
Network Device

Abstract This document presents the modelling and engagement process that emerge from content creation on a social network device. The latter is used informally and collaboratively to provide a meaningful learning environment and to constitute the distant side of a blended learning. This device puts into perspective the use of social network that can be beneficial for training. It also shows a creative approach to a mediation initially designed for entertainment. This is an action research project conducted in the form of grounded theory in the context of a communication course. The results of this research make it possible to understand the stakes of distant social experience on training. They are useful to the trainer through the conceptual modelling of processes. They are also useful for research that addresses training issues such as engagement through information and communication technologies. We finally see that this device can serve as a springboard for more immersive technologies such as artificial intelligence.

Analysis of content creation in social media by B2B companies

2015 ◽  
Vol 30 (6) ◽  
pp. 761-770 ◽  
Author(s):  
Lauri Huotari ◽  
Pauliina Ulkuniemi ◽  
Saila Saraniemi ◽  
Minna Mäläskä
Keyword(s):  
Social Media ◽  
Personal Relationships ◽  
Media Content ◽  
Content Type ◽  
B2b Marketing ◽  
Content Creation ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Business To Business

Purpose – The present study aims to examine how business-to-business (B2B) marketers can influence content creation in social media. Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. Design/methodology/approach – Social media tools are becoming an interesting component of B2B marketing because of the roles of personal relationships and interactions in these markets. However, research has not approached social media content creation from a B2B marketing perspective. The present study examines how B2B marketers can influence content creation in social media. Findings – The paper proposes that B2B firms engaging in social media as part of their marketing efforts should carefully consider the roles and activities of various users, which are directed to and by different internal and external users. B2B companies can influence content creation in social media directly by adding new content, participating in discussions and removing content through corporate user accounts and controlling employee social media behavior or indirectly by training employees to create desired content and performing marketing activities that influence other users to create content that is favorable for the company. Originality/value – The study contributes to the theoretical discussion over B2B marketing communication and the role of social media in it.

Audience Participation in Television and Internet

2010 ◽  
pp. 99-117
Author(s):  
Celia Quico
Keyword(s):  
Young People ◽  
Information And Communication Technologies ◽  
Empirical Studies ◽  
Communication Technologies ◽  
Evaluation Study ◽  
Audience Participation ◽  
Participatory Media ◽  
Content Creation ◽  
Attitudes And Practices ◽  
Information And Communication

This chapter seeks to evaluate the attitudes and practices of media participation amongst young Portuguese aged between 12-18 years, with a particular focus on content creation and sharing through media and information and communication technologies (ICT). Audience participation in television and internet will be addressed, having as basis the results and findings of three empirical studies integrated in the PhD research project of the author, namely: an ethnographical study about the usage of media and ICT usage by 10 families conducted at their own domestic contexts, a quantitative survey about the usage of media and ICT by young people aged 12-18 with a total of 962 respondents and, finally, an evaluation study of a participatory media format which was tested and evaluated by 77 teenagers from three different schools. The main objective is to better understand the attitudes and behaviors of young people in Portugal towards the practices of creation and sharing digital content through media and ICT, providing empirical data about the range and frequency of experiences of content creation by this specific population, as well as their interest and adherence to participatory media formats.

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