american airlines
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2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Wanke ◽  
Jorge Junio Moreira Antunes ◽  
Henrique Luiz Correa ◽  
Yong Tan

PurposeThe purpose of this paper is to assess the efficiency determinants of mergers and acquisitions (M&A) in the context of Latin American airlines based on business-related variables commonly found in the literature. The idea is to identify preferable potential airline matches in light of fleet mix, ownership structure and geographical proximity.Design/methodology/approachIn order to achieve the objective, all possible combinations of M&A pairs are considered in the analysis, which is developed in a two-stage approach. First, the M&A Data Envelopment Analysis model efficiency and returns-to-scale estimates are computed. Then, robust regression and multinomial logistic regression are respectively used to discriminate these estimates in terms of such business-related variables.FindingsThe results reveal that these different contextual variables significantly impact virtual efficiency and returns-to-scale levels. Private ownership, passenger focus and a better match between aircraft size and demand for flights appear to be key drivers for merged airline efficiency.Research limitations/implicationsThe study makes theoretical contributions, though limited to analyzing Latin American airlines only. The use of bootstrapped robust/multinominal logistic regression, compared to the methods adopted by previous literature studies, generates more accurate and robust results related to the efficiency drivers due to its special feature and ability to allow the discrimination of increasing, decreasing, and constant returns to scale in light of a given set of contextual variables.Practical implicationsThis study examines the pure effect of the merging activity on efficiency gains. Not only private ownership but also a hybrid public–private ownership has a positive influence on virtual efficiency, suggesting an important governmental role in promoting M&A in the airline industry.Originality/valueThe authors present an original take on the issue of airline mergers by exploring what are the major drivers possibly involved in efficiency gains of potentially merged (virtual) airlines. The authors identify preferable potential airline matches where efficiency gains would be positive in light of business-related variables such as fleet mix, ownership structure and geographical proximity. The analysis also includes an assessment of the impact of contextual variables such as cargo type, ownership structure and geographical proximity in relation to the strategic fit of mergers considering the resulting efficiency and returns-to-scale scores of virtually merged airlines. To the authors’ knowledge, no previous research has addressed these issues in Latin American airlines. Further research directions for this industry are also discussed.


Author(s):  
Nathan John Dover

Critical Discourse Analysis (CDA) is a rapidly increasing area of study used by Applied Linguists to examine discourse, that is spoken or written communication, found in areas such as education, media and politics. CDA studies focus on the relationship between society and discourse and how the use of language reinforces already established societal roles. This paper focused on a vintage American Airlines advertisement of 1968 which is a classic example of utilitarian advertising that purported a false reality of air travel in the late 20th century. Using the three-dimensional CDA framework designed by Fairclough (1989) the results showed a manipulation of gender roles by the advertisers intended to appeal to the male dominated passengers of the airline. Primarily, the alignment of air hostess with that of a mother. The maternalisation of this profession reflected the advertisers’ views of the time and in a wider societal perspective, power inequalities between men and women.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Manuel E. Pascual ◽  
Lisa Nicole Cain

PurposeThe airline industry has been severely impacted by COVID-19 due to widespread travel restrictions. Its current response is crucial to ensure continued operations after the global pandemic is resolved. One resource the airlines are leveraging is loyalty programs. This study aims to examine the viability of leveraging loyalty programs in times of crisis.Design/methodology/approachThis study employs a case study methodology to examine how one company, American Airlines, has used its loyalty program to survive a pandemic and alleviate the financial costs associated with limited and restricted travel.FindingsAmerican Airlines' AAdvantage loyalty program structure may be used as a benchmark to understand how airlines can anchor their loyalty base to reinvigorate travel interest and use these programs as safeguards in critical instances that may arise in the future.Research limitations/implicationsThe case was bound by the fact that the pandemic was still a threat during the time of analysis. The findings of this case study go beyond the airline industry and may inform other hospitality and tourism organizations on the benefits of loyalty programs in times of financial distress.Originality/valueThis is the first known case study examining the strengths and opportunities of the structure of the American Airlines' AAdvantage program as a means for surviving in a time of crisis. Moreover, understanding how to mitigate the long-term effects of crises may help to inform future short-term strategies of airlines and other hospitality and tourism organizations for navigating unexpected shocks to their ecosystem.


Revista FSA ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 87-107
Author(s):  
Daniela Pirolo Dias ◽  
Rayane Camila da Silva Sousa ◽  
Luciano Marcio Scherer
Keyword(s):  

Revista FSA ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 87-107
Author(s):  
Daniela Pirolo Dias ◽  
Rayane Camila da Silva Souza ◽  
Luciano Marcio Scherer
Keyword(s):  

2021 ◽  
Vol 13 (25) ◽  
pp. 341-369
Author(s):  
Krzysztof Izak

world, was carried out by 19 people. Among them were 15 Saudis, two UAE nationals, a Lebanese and an Egyptian. Three of the four formed the Hamburg cell, which was the backbone of the entire plot. It was led by the Egyptian Muhammad Atta el-Sayed. He flew Boeing 767 aircraft American Airlines Flight 11, which first struck the North Tower of the WTC. Marwan al-Shehhi was the pilot of Boeing 767 aircraft United Airlines Flight 175, which crashed into the South Tower of the WTC. Hani Hanjour sat at the controls of the Boeing 757 aircraft American Airlines flight 77. It was the third machine to target the Pentagon. The pilot of the fourth plane - Boeing 757 aircraft United Airlines Flight 93 - Ziad Jarrah failed to reach his destination, possibly the Capitol, because the passengers decided to take over the control of the plane from the terrorists. The machine crashed in Pennsylvania. In the events of 9/11, a total of 2,996 people were killed, including 19 terrorists, and 6,291 were injured . Six Poles were among the fatalities. 343 firefighters died in the rescue operation. The attacks caused enormous material losses. Particularly high costs were incurred by insurance and reinsurance companies, airlines and aircraft manufacturers, as well as the tourism industry. The huge losses related to the destruction of the New York City World Trade Center and the disruption of the financial system had to be covered by insurance companies involved in the operations on the American market. The terrorist attack on the USA was the impetus for the largest reform of the American secret services since 1947. Washington made a decision regarding the need to create a system that would effectively counteract terrorist threats and effectively warn in the event of their occurrence. This was related to the strengthening of structures with operational and reconnaissance powers, increasing the scope of their tasks and improving their ability to coordinate. Most of the legal regulations were expressed in the document commonly known as the USA Patriot Act of 26 October 2001. The most critical, however, were the international repercussions. By the attacks on the WTC and the Pentagon, al-Qaeda influenced world politics by prompting Washington to declare a “war on terror”. Within its framework, American forces, supporting the so-called Northern Alliance led to the collapse of the Islamic Emirate of Afghanistan, and then entered Iraq, which in the long run turned out to be one of the most spectacular and deadly strategic mistakes in the history of the military. At the same time the September 11 attacks sparked many conspiracy theories. Their propagation in the media, in documentaries, as well as in articles, contributed to undermining trust in the American government. An organization called Architects and Engineers for 9/11 Truth which boasts 3.3 thousand architects and engineers from all over the United States, is still very active in researching the case of 7 WTC. Its mission is to establish the truth that the twin towers did not collapse due to the impact of terrorist-piloted planes, as well as the destruction of WTC 7 was not a result of the detachment of a fragment of the second plane. In the opinion of members of this organisation, the damage caused by the planes was far from sufficient to lead to such a catastrophe. They believe someone must have planted explosives.


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