Air Combat Maneuver Decision Based on Reinforcement Genetic Algorithm

With the continuous development of UAV technology, the trend of using UAV in the military battlefield is increasingly obvious, but the autonomous air combat capability of UAV needs to be further improved. The air combat maneuvering decision is the key link to realize the UAV autonomous air combat, and the genetic algorithm has good robustness and global searching ability which is suitable for solving large-scale optimization problems. This paper uses an improved genetic algorithm to model UAV air combat maneuvering decisions. Based on engineering application requirements, a typical simulation test scenario is established. The simulation results show that the air combat maneuvering decision model based on reinforcement genetic algorithm in this paper can obtain the correct maneuvering decision sequence and gain a position advantage in combat.

Design and Manufacturing of Industrial Products Considering the Principle of Information Graphics

Combining the advantages of graphical visualization in the field of information dissemination, aiming at a large number of complicated information data in the stage of product design preparation, this paper discusses the guidance and reference function of drawing visual product design outline for product design behavior. The principle of information graphics is introduced into the field of the style design for the industrial products, and it is put forward in this paper that the formation principle and the decision points of a certain kind of modeling can be analyzed through the calculation of the characteristic variables of the pairwise modeling based on the principle of the information graphics. The industrial products are taken as an example, and the representative samples are selected to extract the modeling characteristic variables and calculate the information graphics on the basis of the principle of the information graphics. The results show that the formation principle and design decision sequence for different types of modeling can be obtained. The instance has verified the feasibility of the method put forward in this paper, which can provide an effective reference for the design of the modeling for the industrial products.

Mobile Phone Purchasing and Brand Presence on Facebook

Focusing on the mobile phones sector, this study explores how the social networking site ‘Facebook' is used by consumers in their purchasing. Although there is extensive work on the influences on the buying decision process relevant to mobile phone purchasing, it is mainly set outside of a social media context. This paper assists in filling a gap in contemporary research, revealing the presence of different behavioural segments on Facebook. The authors analyse the consumer decision sequence in response to the notion of ‘brand presence', manifested through online advertising, fan and group pages. The approach is interpretative. The study is based on young professional user's experiences, collected through semi-structured individual and focus group interviews. The findings show that Facebook fan pages are shown to have a degree of influence, particularly in the early stages of buying behaviour. In this context, five novel behavioural segments of consumer interactions with Smartphone brands on Facebook have been identified by the research. These are the Avoider, the Suspicious, the Passive, the Receptive, and the Active. Future research of cross comparative studies could be taken on the issues the authors examine and consider them in relation to not only Facebook, but additionally, to other social network sites. Companies could utilise the findings in the future development of social media strategy. The research highlights the socially networked and collective nature of much activity on Facebook, which impacts on the consumer decision-making process for mobile phones.

Mobile Phone Purchasing and Brand Presence on Facebook

Focusing on the mobile phones sector, this study explores how the social networking site ‘Facebook' is used by consumers in their purchasing. Although there is extensive work on the influences on the buying decision process relevant to mobile phone purchasing, it is mainly set outside of a social media context. This paper assists in filling a gap in contemporary research, revealing the presence of different behavioural segments on Facebook. The authors analyse the consumer decision sequence in response to the notion of ‘brand presence', manifested through online advertising, fan and group pages. The approach is interpretative. The study is based on young professional user's experiences, collected through semi-structured individual and focus group interviews. The findings show that Facebook fan pages are shown to have a degree of influence, particularly in the early stages of buying behaviour. In this context, five novel behavioural segments of consumer interactions with Smartphone brands on Facebook have been identified by the research. These are the Avoider, the Suspicious, the Passive, the Receptive, and the Active. Future research of cross comparative studies could be taken on the issues the authors examine and consider them in relation to not only Facebook, but additionally, to other social network sites. Companies could utilise the findings in the future development of social media strategy. The research highlights the socially networked and collective nature of much activity on Facebook, which impacts on the consumer decision-making process for mobile phones.

Joint Residence-Workplace Location Choice Model Based on Household Decision Behavior

Residence location and workplace are the two most important urban land-use types, and there exist strong interdependences between them. Existing researches often assume that one choice dimension is correlated to the other. Using the mixed logit framework, three groups of choice models are developed to illustrate such choice dependencies. First, for all households, this paper presents a basic methodology of the residence location and workplace choice without decision sequence based on the assumption that the two choice behaviors are independent of each other. Second, the paper clusters all households into two groups, choosing residence or workplace first, and formulates the residence location and workplace choice models under the constraint of decision sequence. Third, this paper combines the residence location and workplace together as the choice alternative and puts forward the joint choice model. A questionnaire survey is implemented in Beijing city to collect the data of 1994 households. Estimation results indicate that the joint choice model fits the data significantly better, and the elasticity effects analyses show that the joint choice model reflects the influences of relevant factors to the choice probability well and leads to the job-housing balance.