Intuitive versus theoretical approaches to visual communication to facilitate knowledge transfer

During the start of the 2002-2003 Ontario youth hockey season, Hockey Canada lowered the age of allowable bodychecking from 12-13 years of age to 9. Dr.Michael Cusimano, a neurosurgeon from St. Michael’s hospital, investigated the neurological impact of this rule change on youth players in an effort to educate hockey parents on the dangers of bodychecking. Using Dr. Cuismano’s research data, the investigator created three information graphics through three different design approaches: intuitive, theoretical and content-theoretical. Through a 5-Step practical-based methodology, the investigator sought to understand whether Dondis’basic elements of design and Gestalt theory would guide the design process to create a visual solutions geared towards educating hockey parents. The theoretical checklist played played an important role in the creation of the theoretical and content-theoretical designs. Furthermore, the process determined that richness of data generated more robust design solution. When comparing the three designs, it is evident that there is a continual evolution, with each new design extracting strong graphical elements and colour schemes from its predecessor. A blind test was conducted on Dr. Cusimano to determine the success of the visual solutions for the intended target audience. Selected designs included the intuitive and content-theoretical solutions, which Dr. Cusimano felt best represented his research and effectively captured the attention of hockey parents. This experimental design provides a solid foundation, which can be taken further; the three recommendations made by the investigator are to experiment with data-driven parameters, examine the impact of culture on the information design process or hold a focus group with hockey parents to test the impact of the three information graphics created.

Intuitive versus theoretical approaches to visual communication to facilitate knowledge transfer

During the start of the 2002-2003 Ontario youth hockey season, Hockey Canada lowered the age of allowable bodychecking from 12-13 years of age to 9. Dr.Michael Cusimano, a neurosurgeon from St. Michael’s hospital, investigated the neurological impact of this rule change on youth players in an effort to educate hockey parents on the dangers of bodychecking. Using Dr. Cuismano’s research data, the investigator created three information graphics through three different design approaches: intuitive, theoretical and content-theoretical. Through a 5-Step practical-based methodology, the investigator sought to understand whether Dondis’basic elements of design and Gestalt theory would guide the design process to create a visual solutions geared towards educating hockey parents. The theoretical checklist played played an important role in the creation of the theoretical and content-theoretical designs. Furthermore, the process determined that richness of data generated more robust design solution. When comparing the three designs, it is evident that there is a continual evolution, with each new design extracting strong graphical elements and colour schemes from its predecessor. A blind test was conducted on Dr. Cusimano to determine the success of the visual solutions for the intended target audience. Selected designs included the intuitive and content-theoretical solutions, which Dr. Cusimano felt best represented his research and effectively captured the attention of hockey parents. This experimental design provides a solid foundation, which can be taken further; the three recommendations made by the investigator are to experiment with data-driven parameters, examine the impact of culture on the information design process or hold a focus group with hockey parents to test the impact of the three information graphics created.

Library Signage and Information Graphics

Libraries are gradually becoming spaces for discovery, innovation, and community empowerment by catering to the various needs of the public. To harness the unlimited resources in the library, library digital signage is the perfect tool to help transform old buildings and spaces into a place of collaboration and innovation. Since it's a content-centric solution at its core, digital signs can go beyond looping a series of pictures. It's an intelligent tool that can tailor-fit content relative to the audience, location, time of the day, and even process. This chapter will address the different roles of signages and buttress the fact that digital signage can play a major role in this communication process in addition to demonstrating a “green” environment for library patrons. Graphic information can be displayed to the public in meeting rooms, at the front desk, in vestibules or cafeterias/cafes. The messaging can range from programs being held at the library to public service announcements to emergency messaging and so much more. There is no limit to the information that a library signage can convey to its users.

A multimodal perspective on data visualization

This chapter discusses the multimodality of data visualizations, that is, how they combine multiple modes of expression, such as written language, photographs, diagrammatic elements, and illustrations, in various printed and digital media. Because the medium in which a data visualization is presented determines the modes of expression available, the chapter shows how different media can be pulled apart for multimodal analysis. The proposed approach is illustrated by analysing static information graphics, non-interactive, and interactive dynamic data visualizations.

Infographics of Online Media in Krasnoyarsk and Omsk: Features of Creation and Functioning, Typological Characteristic

This article reflects the results of studying the infographics on the sites of large cities in Siberia – the second stage of infographics studying in regional media, specifically of the most cited Internet mass media of Krasnoyarsk and Omsk cities with a population of over 1 million people in the Siberian Federal District. During the first stage it was shown how this format was developed chronologically and how many infographics were published on these sites over the years. At the second stage of the study, the content analysis method and the typological method were applied to the generated empirical database, and the audience indicators of the respective projects were analyzed. As a result, the article provides quantitative characteristics of different types of infographics. The typology was carried out for various reasons: autonomy from the accompanying text, interactivity, type of presentation of data (processes, objects), which corresponds to the created information graphics. The text also describes the various editorial features of creating infographics in seven analyzed online media, answers to questions: do the editors create their own infographics or borrow it for information or advertising purposes, which topics are visualized in this way, what data sources are used, in which programs do they work and etc. And the analysis of audience indicators allows us to conclude whether the presence of infographics in the text helps to increase the number of readings.

STRATEGIES FOR IMPOSING A CHARGE ON ONLINE NEWS CONTENT DURING THE COVID-19 PANDEMIC

The COVID-19 pandemic not only marked global events in 2020, but also left its marks on news media functioning. The Coronavirus has become a thematic agenda of the newscast of the last month in global, national, and regional media. While radio and TV stations came up with special programmes on the subject of the pandemic, in newspapers, on the Internet and in mobile applications there appeared specialized sections and columns, in which media published news items thematically related to the Coronavirus. Some TV stations made their archives and other usually paid services available free of charge, and mobile operators offered their customers unlimited data. However, the approach to the charging a toll for the Internet content has also changed. While some media made all content available to their readers, others unlocked, for instance, news items and various content devoted to the pandemic (comments, analyzes, information graphics, etc.). The purpose of the paper is to point out different approaches to the strategy of imposing a charge on the content of news websites during the COVID-19 pandemic, on the example of the most widely read Slovak news portals.